Over the coming weeks on The Sales Transformation Podcast we’re going to be periodically releasing recordings of the talks from Global Sales Transformation XX back in November. We’re kicking things off with our very own Dr Phil Squire!

At GST Phil presented the results of the Global Research Project he conducted throughout 2025 looking into how customers like to be sold to. It was a refresh of his original doctorate thesis from which the Sales Mindsets emerged, and in this talk you’ll hear about an exciting update to one of those mindsets...

Highlights include:

• [10:52] How do salespeople self-report their values?
• [25:56] An update to “Authenticity”?
• [34:15] Introducing the AI Sales Mindset Coach

You can download the full State of Sales Mindsets white paper here.

You can register your interest in the Consalia x Aviso AI Sales Mindset Coach here.

Connect with Philip Squire on LinkedIn

Join the discussion in our Sales Transformation Forum group.

Make sure you're following us on LinkedIn and Twitter to get updates on the latest episodes! Also, take our Mindset Survey and find out if you are selling to customers the way they want to be sold to today.

To mark the start of 2026 Will, Phil, and Jesus sat down this week to record an episode of The Sales Transformation Podcast looking back at the challenges and highlights of 2025, as well as discussing some of what’s coming this year.

From potential new Sales Business School programmes to continuing to work on our AI Sales Mindset Coach with Aviso, 2026 is looking very exciting indeed!

Highlights include:

• [01:16] Some highlights from 2025
• [19:20] What will make a salesperson stand out in 2026?
• [50:49] Developing an AI mindset coaching agent

Connect with Philip Squire on LinkedIn

Connect with Jesus Llamazares on LinkedIn

Connect with Will Squire on LinkedIn

Join the discussion in our Sales Transformation Forum group.

Make sure you're following us on LinkedIn and Twitter to get updates on the latest episodes! Also, take our Mindset Survey and find out if you are selling to customers the way they want to be sold to today.

Happy New Year! For the first episode of The Sales Transformation Podcast of 2026, we’re bringing you some of the highlights from Q4 of 2025!

Join the discussion in our Sales Transformation Forum group.

Make sure you're following us on LinkedIn and Twitter to get updates on the latest episodes! Also, take our Mindset Survey and find out if you are selling to customers the way they want to be sold to today.

This week on The Sales Transformation Podcast Phil sat down with Will to discuss some of their highlights from Global Sales Transformation XX a few weeks ago.

They also discuss Phil’s new White Paper, “The State of Sales Mindsets”, which contains the results of interviews and research conducted this year investigating how customers want to be sold to. There’s a particularly exciting development for one of the Sales Mindsets...

Highlights include:

• [12:08] Key takeaways from GST XX
• [31:47] From Authenticity to Intellectual Authenticity
• [38:55] Has there been any improvement in the perception of sales?

You can download the full State of Sales Mindsets white paper here.

You can register your interest in the Consalia x Aviso AI Sales Mindset Coach here.

Connect with Philip Squire on LinkedIn

Connect with Will Squire on LinkedIn

Join the discussion in our Sales Transformation Forum group.

Make sure you're following us on LinkedIn and Twitter to get updates on the latest episodes! Also, take our Mindset Survey and find out if you are selling to customers the way they want to be sold to today.

On this week’s episode of the Sales Transformation Podcast we are joined by Dr Philip Styrlund and Shakeel Bharmal, who are CEO and Senior Vice President of the Summit Group, respectively.

Their discussion with Phil Squire centres around how the critical interface between marketing and sales is more essential than ever. In particular, they focus on making marketing more relevant to sales to ensure that both teams are aligned in their strategic outlook.

Highlights include:

• [07:14] The new world of selling needs a marketing mindset
• [09:56] Three pillars for the future of selling
• [24:32] Ai will increase the value of “wisdom” in salespeople

Connect with Philip Squire on LinkedIn

Connect with Philip Styrlund on LinkedIn

Connect with Shakeel Bharmal on LinkedIn

Join the discussion in our Sales Transformation Forum group.

Make sure you're following us on LinkedIn and Twitter to get updates on the latest episodes! Also, take our Mindset Survey and find out if you are selling to customers the way they want to be sold to today.

This week on The Sales Transformation podcast Will, Phil, and Jesus sat down to discuss a few Consalia updates ahead of our Global Sales Transformation XX event next week.

As well as talking about GST (10 days away at time of recording but now less than a week away!), they also cover our new partnership with Aviso and Phil’s recent research project.

Highlights include:

• [10:54] Why we’ve partnered with Aviso
• [27:04] What’s Phil most excited for at GST this year?
• [33:40] A sneak peak at Phil’s research findings

If you’d like to find out more about how Consalia and Aviso can help you build an AI-powered sales force, click here to request a meeting.

There are still a few tickets remaining for GST XX on Thursday 27th November at the London Stock exchange! Click here to secure your spot.

Connect with Philip Squire on LinkedIn

Connect with Jesus Llamazares on LinkedIn

Connect with Will Squire on LinkedIn

Join the discussion in our Sales Transformation Forum group.

Make sure you're following us on LinkedIn and Twitter to get updates on the latest episodes! Also, take our Mindset Survey and find out if you are selling to customers the way they want to be sold to today.

This week on The Sales Transformation podcast we’re bringing you a recording of our Sales Frequency episode from a few weeks ago with special guest Maxim Tarasevich, EVP of Sales at Aviso.

He joined Jesus and Will to discuss how it’s more important than ever for salespeople to appeal to CFOs and finance teams during their pitches, and how they can build business cases that include that the stats that will help them overcome this common stalling point for deals.

Highlights include:

• [05:01] Find out what’s important to your client early
• [32:51] Don’t assume that CFOs only care about financial metrics
• [37:08] Every customer is different, so their numbers will be different too

If you’d like to find out more about how Consalia and Aviso can help you build an AI-powered sales force, click here to request a meeting.

Connect with Jesus Llamazares on LinkedIn

Connect with Will Squire on LinkedIn

Connect with Maxim Tarasevich on LinkedIn

Join the discussion in our Sales Transformation Forum group.

Make sure you're following us on LinkedIn and Twitter to get updates on the latest episodes! Also, take our Mindset Survey and find out if you are selling to customers the way they want to be sold to today.

Ahead of Global Sales Transformation XX later this month, here are some highlights from last year’s GST XIX.

Click here to buy tickets to GST XX on 27th November.

Join the discussion in our Sales Transformation Forum group.

Make sure you're following us on LinkedIn and Twitter to get updates on the latest episodes! Also, take our Mindset Survey and find out if you are selling to customers the way they want to be sold to today.