Do you feel like you're doing everything "right" — yet still progress in your pet business is slow and frustrating?

What if business growth didn't have to be a long, slow climb, but a sprint to the top of the pile?

And what would change if you could skip the line and position your pet business at the front of the pack?

In this episode, I'm back at my desk after a busy few weeks of travel, meetings, and event planning to share a simple but powerful idea: the Fast Pass. Borrowed from theme parks like Disney and Universal, a Fast Pass lets you bypass the queue and get where you want faster. I explain how the same principle applies to business, why time is the most valuable resource you have, and why the traditional "do your time and wait your turn" approach to success is outdated.

I dive into what really accelerates progress: strategic partnerships, expert positioning, premium pricing, marketing assets that build authority, and creating an experience that makes affluent clients choose you — even when competitors are cheaper or closer. I also share my own journey of leapfrogging crowded markets by niching early, writing books, speaking on stages, and building a recognisable brand — and how these same principles apply to any dog daycare, trainer, walker, or groomer.

In this episode, you'll discover:

• The Fast Pass Principle – Why speed of progress matters more than years of experience.
• Marketing Over Mechanics – Where real business growth happens once your service is "good enough".
• Positioning at the Front – How premium brands avoid price-driven competition.
• Authority Assets – Why books, media, events, and storytelling accelerate trust.
• Strategic Partnerships – How White-Hot Centre relationships pour fuel on your growth.

Early bird tickets are still available for IMPACT 2026: How to Disneyfy Your Dog Daycare Business, happening February 16th–17th in Florida. This event is designed to give you the real-world Fast Pass for your business

To grab your ticket go www.petbusinessmarketing.com/impact2026

Seriously, if you're tired of being busy, burned out, and underpaid… and you're ready to transform your daycare into a premium, experience-heavy, profit-driven powerhouse… then IMPACT 2026 is the event you've been waiting for.

And if you want one of the first 50 tickets — and the $500 savings that comes with them — go to www.petbusinessmarketing.com/impact2026

To grab a copy of my latest book Mission Enrich, click here now

Huge thanks to our sponsors PawPal, who's amazing services you can find more about here:

What actually happens when ambitious pet business owners step away from their facilities
and into a room built for growth?

How do these businesses move faster in three months than others do in three years?

And what changes when you stop trying to solve problems alone and start tapping into
collective experience?

In this episode, I'm back home at Town Farm after a whirlwind trip to the U.S., sharing
behind-the-scenes audio and reflections from our first Elite Mastermind of 2026 in Austin,
Texas. You'll hear directly from members as they walk out of the room admittedly tired, fired
up, and already implementing serious changes. This meeting, new facility plans were being
redrawn in days, there were pricing breakthroughs, and business expansions taking shape on
the spot.

I also unpack the recurring themes that surfaced across the two days: why most owners still
default to chasing volume instead of raising value, why pricing must become a standing
agenda item in any serious business, and how decisive action, even when something doesn't
work out, is a hallmark of high-performing operators.

If you've ever wondered what Elite actually looks like inside the room, this episode gives you
a front-row seat.

In this episode, you'll discover:

• The Speed of Leverage – How the right inputs can collapse months of decision-
  making into days.
• Pricing as a Growth Lever – Why increasing prices is still the most underused tool in
  pet business.
• The Power of the Room – What happens when experienced operators openly share
  what's working.
• Decisive Leadership – Why fast, clear action beats waiting for perfect conditions.
• Cross-Pollination of Ideas – How fresh perspectives unlock opportunities you can't
  see alone.

Before our next Elite meetings, we've got IMPACT 2026 coming up in Florida on February
16th and 17th — two days dedicated to Disneyfying your dog daycare and building a
premium, future-ready business. Half-price tickets are available until January 31st.

Go to www.petbusinessmarketing.com/impact2026

Seriously, if you're tired of being busy, burned out, and underpaid… and you're ready to transform your daycare into a premium, experience-heavy, profit-driven powerhouse… then IMPACT 2026 is the event you've been waiting for.

And if you want one of the first 50 tickets — and the $500 savings that comes with them — go to www.petbusinessmarketing.com/impact2026

To grab a copy of my latest book Mission Enrich, click here now

Huge thanks to our sponsors PawPal, who's amazing services you can find more about here:

When was the last time you actually stopped to look at how far you've come in your business?

What would change if you judged progress over three or five years — not the last three months?

And how different would your goals be if you truly believed the next chapter could be bigger than anything you've built so far?

In this episode, I check in from the middle of the Caribbean, recording from a cruise ship en route between speaking engagements in the U.S. Sharing travel chaos stories, football fandom, and my own evolution as a business owner, we explore why most entrepreneurs underestimate what they can achieve over time while massively overestimating what should happen in the short term.

And, I'm challenging you Mr and Mrs Listener to zoom out, regain some perspective, and recognise that short-term setbacks are often just blips on a much longer upward curve.

The episode also dives into goal setting, ambition, and why many pet business owners unintentionally cap their own growth by setting goals that are too safe, too vague, or too small. I explain how clarity, vision, and properly defined targets create momentum and why the best breakthroughs tend to come when you stop reacting and start intentionally designing the future of your business.

In this episode, you'll discover:

• Why Perspective Matters – How looking back three to five years changes how you view today's problems.
• The Danger of Short-Term Thinking – Why judging progress quarter-by-quarter can quietly kill momentum.
• Setting Bigger, Better Goals – How unclear or timid goals hold otherwise capable owners back.
• Resilience Through Experience – Why you're far better equipped now than you were a few years ago.
• Designing the Next Chapter – How to think intentionally about where you want your business to be heading next.

If you're tired of being busy, burned out, and underpaid… and you're ready to transform your daycare into a premium, experience-heavy, profit-driven powerhouse… then IMPACT 2026 is the event you've been waiting for.

And if you want one of the first 50 tickets — and the $500 savings that comes with them — go to www.petbusinessmarketing.com/impact2026

To grab a copy of my latest book Mission Enrich, click here now

Huge thanks to our sponsors PawPal, who's amazing services you can find more about here:

What actually happens during a full, in-person pet business consultation day with Dom Hodgson?

How does Dom spot hidden opportunities, fix leaks, and uncover an entirely new growth path in a single day?

And how can one focused conversation save you years of trial, error, and frustration?

In this first episode of 2026, I give you rare, behind-the-scenes access to a real consultation day I did with Adam Delderfield (PBIC Marketer of the Year) and Stella Seminerio. Rather than theory or tidy case studies, you'll hear raw audio recorded at the end of an intensive strategy day — capturing exactly what clarity, relief, and momentum sound like when the fog finally lifts.

Adam and Stella walk through what the day actually involved: stepping back to define what they do and don't want, tightening systems that were already working well, uncovering easy leverage points, and identifying a bigger "business within the business" opportunity that could reshape their future. Dom explains why these breakthroughs don't come from doing more — they come from seeing the business differently.

In this episode, you'll discover:

• What a Consultation Day Really Looks Like – Hear from Adam and Stella as they digest their BIG takeaways from the consult day.

• Fix Before You Scale – Why optimising what you already have beats chasing the next bright shiny object (or idea!)

• Finding the Business Within the Business – What hidden assets do you have in your existing business that could become your biggest growth lever.

• The Power of Fresh Eyes – Why clarity often comes from someone seeing what you've normalised. This is Dom Hodgsons Superpower.

• Why Direction Matters More Than Speed – How knowing what you don't want accelerates everything else.

If you're tired of being busy, burned out, and underpaid… and you're ready to transform your daycare into a premium, experience-heavy, profit-driven powerhouse… then IMPACT 2026 is the event you've been waiting for.

And if you want one of the first 50 tickets — and the $500 savings that comes with them — go to www.petbusinessmarketing.com/impact2026

To grab a copy of my latest book Mission Enrich, click here now

Huge thanks to our sponsors PawPal, who's amazing services you can find more about here:

What happens when you build a successful pet business… but forget to build a life around it?

Why do so many hardworking pet professionals stay busy, stressed, and tired — even when the business is technically "doing well"?

And how can you stop reacting to the year ahead… and start designing it on purpose?

In this end-of-year episode, I hit pause between Christmas festivities to reflect on what 2025 really taught me about business growth, and also about my energy, downtime, leverage, and clarity.

For me this was a year filled with travel-heavy months and packed event schedules but it was also the year I finally got intentional about rest, recovery, and building a business that supports the life you want, not one that consumes it.

I share why having a clear vision has been the single biggest driver of momentum in my own business, how losing that clarity temporarily made progress harder than it needed to be, and you'll discover why most pet business owners aren't stuck because they lack the right tactics — but because they lack a compelling picture of where they're heading.

Do you have such a vision? You will after this epsode

In this episode, you'll discover:

• Why Downtime Is a Strategy – How scheduled breaks improved focus, energy, and decision-making.
• Vision Creates Momentum – Why clarity pulls you forward faster than discipline ever will.
• Busy Isn't the Goal – The difference between growing revenue and building freedom.
• Leverage Over Labour – Why the next phase of growth must rely on systems, not more hours.
• Designing Your Year Ahead – How intentional planning beats reactive hustle every time.

If you're tired of being busy, burned out, and underpaid… and you're ready to transform your daycare into a premium, experience-heavy, profit-driven powerhouse… then IMPACT 2026 is the event you've been waiting for.

And if you want one of the first 50 tickets — and the $500 savings that comes with them — go to www.petbusinessmarketing.com/impact2026

To grab a copy of my latest book Mission Enrich, click here now

Huge thanks to our sponsors PawPal, who's amazing services you can find more about here:

What actually separates businesses that blend in with the crowd… from the ones that stand out?

Why do some owners seem to escape the race to the bottom on price, while others feel permanently squeezed?

And what does behavioural psychology, copywriting, and niching properly have to do with running a predictable and more profitable dog daycare?

In this episode, I share a special conversation recorded at the Elite UK Mastermind with Mike Samuels — one of the most renowned copywriters and behavioural psychology specialists in the world. While Mike doesn't work in pet care, the lessons he shares land squarely where dog daycare owners need them most: positioning, differentiation, pricing confidence, and future-proofing in a changing market.

Mike breaks down why generalists always compete on price, why AI is forcing businesses to move beyond just "words on a page," and why the real value today lies in insight, strategy, and clarity. With Mike's help I then translate those ideas directly into the pet care world, showing how daycares that position themselves as trusted partners (not just service providers) escape comparison, retain better clients, and build stronger businesses.

In this episode, you'll discover:

• Why Generalist Daycares Get Squeezed – And how clearer positioning instantly reduces price pressure.
• What AI Is Really Changing – Why insight and experience matter more than ever in a crowded market.
• The Power of Niching Properly – How being a "big fish in a small pond" applies directly to dog daycare.
• Why Behaviour Beats Tactics – How understanding human decision-making improves sales, retention, and loyalty.
• What Happens in the Room – Why masterminds and in-person events accelerate clarity and confidence far faster than online learning alone.

You can find out more about what Mike does by following him on Instagram: @thecoffeeshopcopywriter

Huge thanks once again to our sponsors PawPal, who's amazing services you can find more about here: https://pawpal.uk

If you're tired of being busy, burned out, and underpaid… and you're ready to transform your daycare into a premium, experience-heavy, profit-driven powerhouse… then IMPACT 2026 is the event you've been waiting for.

And if you want one of the first 50 tickets — and the $500 savings that comes with them — go to www.petbusinessmarketing.com/impact2026

To grab a copy of my latest book Mission Enrich, click here now

Huge thanks to our sponsors PawPal, who's amazing services you can find more about here:

What happens to your business when the economy shifts, jobs disappear, and your clients start feeling the pressure before you do?

How resilient is your pricing, your positioning, and your client base if AI starts replacing roles your customers rely on?

And what really changes when you experience Dom's coaching in person — not through a screen, not in theory, but live and unfiltered?

In this episode, Dom pulls back the curtain on why Teija Heikkilä was the only choice for keynote speaker at IMPACT 2026 — and why her message lands harder now than ever before. Teija isn't talking hypotheticals. She's built, scaled, and sold multiple pet care businesses, and now helps owners do the same through PetVetMa. Her lens is simple, uncomfortable, and powerful: every business owner exits — the only question is how well.

You'll hear Dom and Teija in conversation discussing premium pricing, asset value, exit planning, and a topic most people are skirting around: AI and the knock-on effect it will have on jobs, income, and consumer behaviour.

Not from a "tech bro" angle — but from a practical, business-owner perspective. If your clients lose income, change jobs, or feel uncertain… what does that mean for your business? And how do you insulate yourself from that now?

Alongside that, Dom shares behind-the-scenes insight from a recent in-person consultation day with Adam Elderfield, PBIC Marketer of the Year. In a single day, they fixed leaks, uncovered hidden money, ruled out entire business directions Adam didn't want — and mapped a clearer, more profitable future. Dom explains why this kind of clarity simply doesn't happen by accident… and why events like IMPACT compress years of trial and error into days.

You'll also hear a teaser about the 2026 PBIC Marketer of the Year, what's coming next, and why the people who win in this industry are always the ones willing to get in the room, challenge their thinking, and build businesses designed to last — not just survive.

In this episode, you'll discover:

• Why Teija's Perspective Is Different – Built it. Sold it. Repeated it. And now teaches owners how to do the same.
• AI, Jobs & the Economy – How shifts outside your business can quietly wreck unprepared ones — and how to stay ahead.
• Build It to Sell (Even If You Never Do) – Why exit thinking makes your business stronger today, not later.
• What In-Person Coaching Really Unlocks – Why one focused day beats months of calls and content.
• Why IMPACT Isn't Just Another Event – Strategy, pressure, perspective, and momentum — live, not theoretical.

If you want to understand where the industry is heading — and how to build a business that thrives no matter what changes next — then IMPACT 2026 is where those conversations are happening.

If you're tired of being busy, burned out, and underpaid… and you're ready to transform your daycare into a premium, experience-heavy, profit-driven powerhouse… this is the event you've been waiting for.

And if you want one of the first 50 tickets — and the $500 savings that comes with them — go to www.petbusinessmarketing.com/impact2026

To grab a copy of my latest book Mission Enrich, click here now

Huge thanks to our sponsors PawPal, who's amazing services you can find more about here:

What if you could transform your daycare into the Disney of your town, the place affluent owners brag about, pay more for, and refuse to leave?

What would happen to your business if you mastered experience, enrichment, pricing, systems, and upsells in just two days?

And what could next year look like if you finally stopped running a wacky warehouse… and started running a wonderland for dogs?

In this week's episode, I come in hot with the announcement I've been dying to make: The Disnify Your Dog Daycare LIVE Impact Success Summit is coming to ORLANDO in 2026. And it's going to be the biggest, boldest, most transformational event I have ever delivered.

Before diving into the details, I recap an emotional and breakthrough-filled week inside the UK Elite Mastermind – complete with hotseats, tears, major wins, as well as behavioural psychology insights from guest speaker Mike Samuels, and a stack of 90-day action plans that will fuel major business growth well into the new year.

Then, I unveil the full vision behind the 2026 Impact Summit, and how those smart enough to attend will walk away having become experts on premium pricing, systemisation, ascension, upsells, staff culture, enrichment, and showmanship… this is the ultimate masterclass for dog daycare and pet resort owners who want to rise above the competition.

In this episode, you'll discover:

• The Magic of Experience – How to use Disney's "Everything Speaks" principle to make every square foot of your facility sell for you.
• The Business of Enchantment – Why the next generation of premium pet care is EXPERIENCE-led, not operationally led.
• How to Imagineer Your Empire – The exit-ready operations map that makes your business scalable, sellable, and self-running.
• Ascension Secrets – Disney's client journey playbook and how to turn one service into multiple revenue streams.
• Showmanship & Sales Choreography – How to turn your staff into cast members who sell confidently and consistently.

If you're tired of being busy, burned out, and underpaid… and you're ready to transform your daycare into a premium, experience-heavy, profit-driven powerhouse… this is the event you've been waiting for.

And if you want one of the first 50 tickets — and the $500 savings that comes with them — go to www.petbusinessmarketing.com/impact2026

To grab a copy of my latest book Mission Enrich, click here now

Huge thanks to our sponsors PawPal, who's amazing services you can find more about here:
https://pawpal.uk