Do you feel like you're doing everything "right" — yet still progress in your pet business is slow and frustrating?

What if business growth didn't have to be a long, slow climb, but a sprint to the top of the pile?

And what would change if you could skip the line and position your pet business at the front of the pack?

In this episode, I'm back at my desk after a busy few weeks of travel, meetings, and event planning to share a simple but powerful idea: the Fast Pass. Borrowed from theme parks like Disney and Universal, a Fast Pass lets you bypass the queue and get where you want faster. I explain how the same principle applies to business, why time is the most valuable resource you have, and why the traditional "do your time and wait your turn" approach to success is outdated.

I dive into what really accelerates progress: strategic partnerships, expert positioning, premium pricing, marketing assets that build authority, and creating an experience that makes affluent clients choose you — even when competitors are cheaper or closer. I also share my own journey of leapfrogging crowded markets by niching early, writing books, speaking on stages, and building a recognisable brand — and how these same principles apply to any dog daycare, trainer, walker, or groomer.

In this episode, you'll discover:

• The Fast Pass Principle – Why speed of progress matters more than years of experience.
• Marketing Over Mechanics – Where real business growth happens once your service is "good enough".
• Positioning at the Front – How premium brands avoid price-driven competition.
• Authority Assets – Why books, media, events, and storytelling accelerate trust.
• Strategic Partnerships – How White-Hot Centre relationships pour fuel on your growth.

Early bird tickets are still available for IMPACT 2026: How to Disneyfy Your Dog Daycare Business, happening February 16th–17th in Florida. This event is designed to give you the real-world Fast Pass for your business

To grab your ticket go www.petbusinessmarketing.com/impact2026

Seriously, if you're tired of being busy, burned out, and underpaid… and you're ready to transform your daycare into a premium, experience-heavy, profit-driven powerhouse… then IMPACT 2026 is the event you've been waiting for.

And if you want one of the first 50 tickets — and the $500 savings that comes with them — go to www.petbusinessmarketing.com/impact2026

To grab a copy of my latest book Mission Enrich, click here now

Huge thanks to our sponsors PawPal, who's amazing services you can find more about here: