Watch the full episode on our YouTube channel: youtube.com/@mreapodcast

Today, we’re joined by Troy Williams, a real estate leader who has built a massive business in a small town with only seven stoplights.

Troy’s team closes 300 to 400 transactions a year, with more than 85 percent of that business coming from repeat clients and referrals. How? He became the person people call before they ever think to search online.

In this episode, Troy breaks down how he became the “real estate mayor” of York, Maine. He shares how he built a list of local influencers, sent personal letters, created real value for his town, and used strategic giving to turn trust into referrals. We talk about his monthly newsletter, Troy’s List, client events, his branded trolley, and how he created inventory in a low-listing market by learning land, zoning, and development.

This is a simple model, but it is not small. Troy proves that you do not have to be loud, flashy, or everywhere to win big. You just have to be deeply useful, highly trusted, and known for solving real problems in your market.

Resources:

• Visit Williams Realty Partners: WilliamsRealtyPartners.com
• Order the Millionaire Real Estate Agent Playbook | Volume 3

Connect with Jason:

• Linkedin

Produced by NOVA

This podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.

WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.

Watch the full episode on our YouTube channel: youtube.com/@mreapodcast

Use the special MREA code to join Giselle’s On-Camera Confidence Boot Camp for just $97

Social media is not about going viral. It is about building trust with the people you want to serve.

Today, we are joined by Giselle Ugarte, a social media coach, speaker and content strategist, who was creating videos online before “influencer” was a job title. She has been named one of TikTok’s 100 people to watch, appeared on “E!,” and worked with leaders and businesses around the world. But in this conversation, she brings it back to one simple truth: social media is a tool for connection.

Giselle walks us through her HUMAN framework for showing up online in a way that feels real, useful, and clear. We talk about why agents should stop chasing hacks and start speaking to real people. We dig into how to make your language simple, how to show your values, why filters can break trust, and how to get more comfortable on camera.

If you want people to trust you offline, they need to recognize you online. This episode gives you the playbook to make that happen.

Resources:

• Follow Giselle Ugarte on Instagram: @giselleugarte
• Visit Giselle Ugarte’s website
• Visit Action-Forward Coaching by Giselle Ugarte
• Order the Millionaire Real Estate Agent Playbook | Volume 3

Connect with Jason:

• Linkedin

Produced by NOVA

This podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.

WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.

Watch the full episode on our YouTube channel: youtube.com/@mreapodcast

Lauren Lucas is back, and she is bringing the next wave of AI with her.

Since her last visit, Lauren has taken 48 flights to teach real estate agents how to use AI in a real way. She is still running a real estate team closing around 300 deals a year, and she is still not a “tech person.” That is what makes this talk so good.

We dig into AI agents: what they are, how they work, what they cost, and how we can start using them without getting buried in tech talk. Lauren breaks down how to build one agent for one job, like pulling market data, finding FSBOs and expired listings, drafting content, updating CRM gaps, or helping with tax prep.

Lauren also gives us a clear warning. AI can do the work, but we still need to protect client data, guard our passwords, and keep a human in the loop. The real estate agents who learn this now will have a major edge. The real estate agents who ignore it may soon feel like they’re trying to work without a cell phone.

Start small. Build one AI agent. Give it one clear task. Learn by doing.

Resources:

• Follow Lauren Lucas on Instagram: @laurenlucas_re
• Order the Millionaire Real Estate Agent Playbook | Volume 3

Connect with Jason:

• Linkedin

Produced by NOVA

This podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.

WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.

Any text or materials generated by artificial intelligence (AI) should be reviewed for accuracy and reliability as there may be errors, omissions, or inaccuracies. The use of generative AI is subject to limitations, including the availability and quality of the training data used to train the AI model used. Users should exercise caution and independently verify any information or output generated by the AI system utilized and should apply their own judgment and critical thinking when interpreting and utilizing the outputs of generative AI.

Watch the full episode on our YouTube channel: youtube.com/@mreapodcast

What if we could build a real estate business that pays us month after month, not just deal by deal?

In this episode, we sit down with Justin Rourke and John Martin to break down the real business of property management. They show us how they built a recurring revenue model alongside their sales business, and how that one move opened the door to even more opportunity through construction, roofing, and long-term client relationships.

In this practical conversation, we get into the numbers, the people, and the systems with Justin and John. They walk us through how they get paid, how they staff the business, how they win referrals from agents, and what it really takes to manage more than 850 homes. The two also share the hard truth about property management: the industry can create stable income, but it takes time, trust, and a strong operations machine to be successful.

If we have ever wondered whether property management could become a real wealth-building arm of our business, this episode gives us a clear look at the model.

Resources:

• Visit: Tower Property Management at towerprops.com
• Order the Millionaire Real Estate Agent Playbook | Volume 3

Connect with Jason:

• Linkedin

Produced by NOVA

This podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.

WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.

Watch the full episode on our YouTube channel: youtube.com/@mreapodcast

What does it take to build a real estate business that lasts through market shifts, new technology, and changing client habits?

In this episode, we sit down with Metro Detroit standouts Melanie Bishop and Noah Cohen, a mother-son team with more than $1 billion in closed sales from a real estate business built on relationships. Melanie shares the lessons of a 40-year career, while Noah breaks down how he uses social media, client events, and constant connection to stay top of mind.

Together, they show us why open houses still matter, why repeat and referral opportunities are still the gold standard, and why the agents who win are the ones who stay present, useful, and human.

Resources:

• Melanie Bishop & Noah Cohen Real Estate
• Breakthrough T1D Southeast Michigan events
• Order the Millionaire Real Estate Agent Playbook | Volume 3

Connect with Jason:

• Linkedin

Produced by NOVA

This podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.

WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.

Watch the full episode on our YouTube channel: youtube.com/@mreapodcast

What does it take to build a real estate business that wins at a high level without losing its heart? In this episode, we sit down with brothers Michael and James Hern, who sell more than 250 units a year and over $85 million in volume in the Kansas City metro. They share the four-part framework behind their success: serve first, do the basics better, build people, and stay consistent.

We dig into how their upbringing on a cattle farm shaped their work ethic, their father influenced the way they lead, and early-learned lessons still show up in their business today. Michael breaks down the simple habits that keep his pipeline moving, while James explains how they recruit for culture and turn income goals into a real plan.

This conversation is full of practical ideas for any agent who wants to grow production, lead people well, and build a business that lasts. If we want to create more opportunity for our clients, our teams, and our families, this episode gives us a strong model to follow.

Resources:

• The Hern Group Website at hernhomes.com
• Order the Millionaire Real Estate Agent Playbook | Volume 3

Connect with Jason:

• Linkedin

Produced by NOVA

This podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.

WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.

Do not leave a prerecorded or ringless voicemail, use an artificial voice, or use an automatic telephone dialing system (ATDS) to make calls or texts to a FSBO or Expired without obtaining prior express written consent. Do not call or text a FSBO or Expired whose number is on the National Do Not Call Registry or state Do Not Call list unless you have proper consent. Do not call or text a FSBO or Expired who tells you to stop calling or texting or who has asked to be on your internal Do Not Call list.

Watch the full episode on our YouTube channel: youtube.com/@mreapodcast

What would it take to build a real estate team agents never want to leave?

In this conversation, we sit down with Chase Delperdang and Jenny Adams, two leaders who have built a high-performing team with remarkable retention across multiple markets. Their business closes at a high level, but what stands out most is how deeply they care for the people inside it.

Together, they break down the models they use to hire with intention, protect culture, coach to the person, and lead with steady, consistent care. We talk about why the right hiring process matters, how weekly service shapes team culture, and why accountability works best when it’s tied to a person’s own goals.

This is not a conversation about building a revolving-door team. It’s a conversation about building a place where people feel seen, supported, challenged, and inspired to stay.

If we want stronger teams, better leadership, and a business people are proud to be part of, this episode gives us a clear path forward.

Resources:

• Connect with Chase Delperdang
• Connect with Jenny Adams
• Order the Millionaire Real Estate Agent Playbook | Volume 3

Connect with Jason:

• Linkedin

Produced by NOVA

This podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.

WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.

Watch the full episode on our YouTube channel: youtube.com/@mreapodcast

We’re joined by Erica Deuschle, a powerhouse agent out of the Philadelphia Main Line who has built a $215 million business on one simple idea: care more than anyone else.

Erica and her team close more than 420 units a year, over 90 percent from repeat and referral. No gimmicks. No shortcuts. Just a relentless commitment to relationships, service, and showing up in people’s lives when it matters most.

In this conversation, we break down exactly how she does it. Erica shares the systems behind the heart, from anticipating client needs before they arise, to using Facebook as a real-time relationship tracker, to hosting a 350-person client event that fuels her entire ecosystem.

This isn't a theory. This is a proven model for building a business that grows on its own because people feel it.

If you’ve ever wondered how to create a referral-based business at scale, this is your roadmap.

Resources:

• Erica Deuschle’s Website
• Erica Deuschle’s Facebook
• Follow The Boss CRM
• Well Rooted nonprofit organization
• Order the Millionaire Real Estate Agent Playbook | Volume 3

Connect with Jason:

• Linkedin

Produced by NOVA

This podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.

WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.