Watch the full episode on our YouTube channel: youtube.com/@mreapodcast

Today, we’re joined by Troy Williams, a real estate leader who has built a massive business in a small town with only seven stoplights.

Troy’s team closes 300 to 400 transactions a year, with more than 85 percent of that business coming from repeat clients and referrals. How? He became the person people call before they ever think to search online.

In this episode, Troy breaks down how he became the “real estate mayor” of York, Maine. He shares how he built a list of local influencers, sent personal letters, created real value for his town, and used strategic giving to turn trust into referrals. We talk about his monthly newsletter, Troy’s List, client events, his branded trolley, and how he created inventory in a low-listing market by learning land, zoning, and development.

This is a simple model, but it is not small. Troy proves that you do not have to be loud, flashy, or everywhere to win big. You just have to be deeply useful, highly trusted, and known for solving real problems in your market.

Resources:

• Visit Williams Realty Partners: WilliamsRealtyPartners.com
• Order the Millionaire Real Estate Agent Playbook | Volume 3

Connect with Jason:

• Linkedin

Produced by NOVA

This podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.

WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.

Watch the full episode on our YouTube channel: youtube.com/@mreapodcast

Use the special MREA code to join Giselle’s On-Camera Confidence Boot Camp for just $97

Social media is not about going viral. It is about building trust with the people you want to serve.

Today, we are joined by Giselle Ugarte, a social media coach, speaker and content strategist, who was creating videos online before “influencer” was a job title. She has been named one of TikTok’s 100 people to watch, appeared on “E!,” and worked with leaders and businesses around the world. But in this conversation, she brings it back to one simple truth: social media is a tool for connection.

Giselle walks us through her HUMAN framework for showing up online in a way that feels real, useful, and clear. We talk about why agents should stop chasing hacks and start speaking to real people. We dig into how to make your language simple, how to show your values, why filters can break trust, and how to get more comfortable on camera.

If you want people to trust you offline, they need to recognize you online. This episode gives you the playbook to make that happen.

Resources:

• Follow Giselle Ugarte on Instagram: @giselleugarte
• Visit Giselle Ugarte’s website
• Visit Action-Forward Coaching by Giselle Ugarte
• Order the Millionaire Real Estate Agent Playbook | Volume 3

Connect with Jason:

• Linkedin

Produced by NOVA

This podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.

WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.

Watch the full episode on our YouTube channel: youtube.com/@mreapodcast

Lauren Lucas is back, and she is bringing the next wave of AI with her.

Since her last visit, Lauren has taken 48 flights to teach real estate agents how to use AI in a real way. She is still running a real estate team closing around 300 deals a year, and she is still not a “tech person.” That is what makes this talk so good.

We dig into AI agents: what they are, how they work, what they cost, and how we can start using them without getting buried in tech talk. Lauren breaks down how to build one agent for one job, like pulling market data, finding FSBOs and expired listings, drafting content, updating CRM gaps, or helping with tax prep.

Lauren also gives us a clear warning. AI can do the work, but we still need to protect client data, guard our passwords, and keep a human in the loop. The real estate agents who learn this now will have a major edge. The real estate agents who ignore it may soon feel like they’re trying to work without a cell phone.

Start small. Build one AI agent. Give it one clear task. Learn by doing.

Resources:

• Follow Lauren Lucas on Instagram: @laurenlucas_re
• Order the Millionaire Real Estate Agent Playbook | Volume 3

Connect with Jason:

• Linkedin

Produced by NOVA

This podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.

WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.

Any text or materials generated by artificial intelligence (AI) should be reviewed for accuracy and reliability as there may be errors, omissions, or inaccuracies. The use of generative AI is subject to limitations, including the availability and quality of the training data used to train the AI model used. Users should exercise caution and independently verify any information or output generated by the AI system utilized and should apply their own judgment and critical thinking when interpreting and utilizing the outputs of generative AI.