In this episode of The Lo-Down, Lorenzo sits down with Joshua Massari, co-host of The Broke Millionaires podcast, to unpack how he and his wife built millions in real estate equity while living in one of the most expensive markets in the U.S. — Orange County, California.
Joshua shares how they used a live-in value-add strategy (a twist on BRRRR), buying fixer-uppers as primary residences, renovating while living in them, and repeating the process — all while raising four kids and working full-time.
If you think real estate investing only works in cheap markets, this episode will completely change your perspective.
Chapters
00:00 Intro – Meet Joshua Massari
01:00 What does “Broke Millionaire” really mean?
02:30 Investing in expensive cities like Orange County
04:10 Why fixer-uppers beat turnkey homes
05:40 Buying during COVID: opportunity in chaos
07:15 The ALLL Method (Acquire, Live, Lift, Leverage, Loop)
09:10 Using primary residence loans to invest with less cash
11:00 Turning $17K into millions in real estate
12:40 House hacking before it was a buzzword
14:10 Why Josh avoids flipping houses
16:00 Living through full renovations (no kitchen, kids included)
18:50 Renovation stress, marriage, and alignment
21:40 Balancing a full-time job with real estate investing
24:50 Kids and investing: why they’re not the problem
27:10 Delayed gratification & long-term wealth mindset
28:50 Mid-term rentals vs long-term rentals in California
31:00 How to evaluate neighborhoods correctly
33:30 Foundations: deal breaker or opportunity?
36:10 Creative financing explained (seller finance, HELOCs)
39:50 Cross-collateralization & hard money loans
42:00 Over-leveraging myth explained
44:30 HELOC strategy most investors miss
47:30 Fighting banks & getting deals approved
51:30 Starting The Broke Millionaires podcast
54:00 Biggest advice for new investors
55:40 Where to find Joshua + final thoughts
Key Takeaways
You don’t need to invest out of state to build wealth — strategy beats location
Living in your investments unlocks better financing and faster scaling
Renovation pain is temporary, equity is permanent
Kids aren’t the obstacle — lack of alignment is
Creative financing is often the difference between quitting and winning
Real estate rewards those willing to stay uncomfortable longer
Who This Episode Is For
Investors in high-cost cities
First-time homebuyers thinking long-term
Families who think kids stop investing
Anyone waiting for the “perfect time”
People who want real, practical investing stories — not hype
Connect with Joshua Massari
Instagram: https://www.instagram.com/joshuadmassari/?hl=en
Instagram : https://www.instagram.com/thebrokemillionaires_/?hl=en
Connect with Lorenzo:
Instagram: https://www.instagram.com/lorenzo.mercado_
Website: LorenzoMercado.com | SolvarraGroup.com
Listen to The Lo-Down Podcast
🎙Apple: https://podcasts.apple.com/us/podcast/the-lodown/id1764777761
🎙Spotify: https://open.spotify.com/show/1YjwXXjvFT3mqve6uMF983