In this episode of The Law Firm Growth Professor podcast, I explain why auditing your own SEO regularly is critical—even if you’ve hired an agency. Broken links, outdated content, and spam comments can damage your site’s performance and reputation, and ultimately cost you clients.

Google won’t penalize your SEO firm for mistakes; they’ll penalize your website. I share a simple, 10-minute process for checking your site: verify that links work, content is current, and pages load quickly. I also discuss why these audits protect you from technical glitches, malicious software, and poor agency oversight.

Plus, I reveal how regular audits keep your SEO firm accountable and strengthen your partnership.

If you’ve ever assumed your SEO agency handles everything, this episode will show you why taking a proactive role can save you headaches—and boost your bottom line.

In this episode of The Law Firm Growth Professor podcast, I tackle a topic most attorneys overlook when hiring SEO agencies: the contract.

A bad contract can lock you into long-term agreements with no escape clause, vague KPIs, and unfair kill fees—leaving you frustrated and payingfor results that never materialize.

I break down what a good SEO contract should include: clear KPIs, ethical business practices, a fair scope of work, and balanced exit clauses. I also share why boilerplate agreements from SEO firms often fail to protect your interests and how to spot red flags like unreasonable turnaround times, hidden fees, and ambiguous language.

If you’ve ever signed an SEO contract without reading the fine print—or if you’re considering hiring an SEO agency—this episode is a must-listen. I’ll give you practical steps to safeguard your firm and ensure your marketing investment delivers real value.

In this episode of The Law Firm Growth Professor podcast, I dive into a topic that many attorneys overlook: Online Reputation Management (ORM). You can spend thousands on SEO, but if your reviews are negative or inaccurate, your firm’s reputation—and growth—will suffer. I share why monitoring your reviews is critical, how often you should check them, and why outsourcing ORM to your SEO agency isn’t enough.
I explain practical steps for responding to negative reviews professionally, avoiding confidentiality pitfalls, and using feedback as a tool for improvement. You’ll also learn how positive community engagement can strengthen your online image and why ORM should become a weekly habit for every attorney.
If you’ve ever ignored your firm’s online reviews or assumed they don’t matter, this episode will show you why ORM is essential for protecting your reputation and driving growth.

In this episode of The Law Firm Growth Professor podcast, I break down SEO for attorneys in a way that cuts through the jargon and focuses on what truly matters.

You don’t need to memorize thousands of Google signals or speak in acronym-heavy tech language to make SEO work for your firm. What you do need is clarity on your KPIs and a high-level understanding of how SEO impacts your bottom line.

I explain why most metrics in SEO reports are noise and why ROI—not clicks or likes—is the golden metric. You’ll learn the difference between white hat and black hat SEO, why great content is the foundation of success, and how to align your marketing strategy with your ideal client. I also share practical tips for working with SEO agencies, avoiding vanity metrics, and ensuring your campaigns deliver real results.

If you’ve ever felt overwhelmed by SEO terminology or wondered whether you need to become an expert to grow your firm online, this episode will show you why the answer is no—and what you should focus on instead.

In this episode of The Law Firm Growth Professor podcast, I tackle one of the most misunderstood topics in law firm marketing: SEO.

I share why SEO is essential for growth and how I’ve used it to help scale my firm from a spare bedroom with just a laptop and cellphone to a 10,000-square-foot headquarters generating over $10 million annually.

I break down the truth about SEO metrics—why clicks, likes, and page views are just vanity numbers unless they lead to conversions and revenue.

I explain how to set clear KPIs before signing with an SEO agency, so you’re not just chasing traffic but building a pipeline that brings in paying clients. You’ll learn why most agencies focus on the wrong metrics and how to make sure your SEO strategy aligns with your real-world business goals.

If you’ve ever wondered whether SEO is worth the investment or how to measure its success, this episode gives you the roadmap.

Tune in to discover how mastering SEO can transform your law firm’s growth and why aligning your metrics with outcomes is the key to success.

In this episode, I take a break from all the AI buzz and get back to one of the most underrated, old-school strategies that still crushes it today: A/B testing.

If you think you know what works in your law firm’s marketing - what headline grabs, what colors convert, what copy convinces -think again.

I’ve seen sleek, high-budget campaigns tank…while a plain-text email from an intern breaks records.

I explain how A/B testing is like an eye exam for your marketing - "Option A or Option B?" - and how those tiny tweaks (like a button color or headline tone) can mean the difference between a new client and a lost lead.

You’ll learn what to test, how to test it, how to read the data, and why most digital agencies get it wrong.

More importantly, I’ll show you how A/B testing reveals something powerful: that your law firm’s growth doesn’t come from guessing - it comes from learning faster than the competition.

Tune in and learn how to turn marketing uncertainty into clarity, one smart test at a time.

Welcome back to "The Law Firm Growth Professor" podcast! For those of you joining for the first time, I break down the strategies and insights that help law firms scale efficiently and profitably.

In this episode, I share one of the key secrets behind growing my law firm from a humble beginning with just a laptop, a cellphone, and a spare bedroom in my house to generating over $10 million a year in revenues and operating from a 10,000 square foot headquarters with a team of 60 professionals.

One of the biggest factors in our growth is our fanatical focus on the client experience and their journey in the patent process.

I interview Moe Rizvi for this podcast.

Moe is a recognized expert in the industry on client experience that he has spent almost 20 years honing his craft at national brands such as Best Buy and Mattress Firm before turning his focus to law firms and is currently the Director of Client Experience at The Patent Professor®.

Together, we pull back the curtain on what a client journey is and how focusing on the client experience can directly drive massive revenue growth for law firms.

We discuss the importance of creating a positive client journey that fosters loyalty, referrals, and online reviews, which feed organic growth. We also highlight common pitfalls law firms face and provide actionable steps to improve the client journey, from intake to advocacy.

Tune in to learn how mastering the client journey can transform your law firm’s growth and hear firsthand how these strategies have led to my firm's incredible success.

Whether you're a seasoned attorney or just starting out, this episode offers valuable insights into building a thriving and client-centric law practice.

In this episode, I talk about how Google’s AI Overviews have changed the SEO landscape and what law firms can do to stay visible.

When AI pulls answers from across the web, it’s more important than ever to build authority so your content gets cited.

I explain how to track AI citations, understand impressions vs. actions, and why creating helpful, evergreen content is key.

The goal isn’t to chase algorithms—it’s to consistently publish valuable insights that answer real client questions and build trust.

I also share how I learned to prioritize marketing channels that actually drive results, and why staying involved in your firm’s strategy is essential—even if you work with an agency.

My challenge to you:

What’s working for your firm right now? Which channels are worth your time? And how are you building authority in your niche?

Thanks for listening! Don’t forget to like, subscribe, and share. "