Ep. 42 - The Hidden Pitfalls in SEO Contracts Attorneys Must Avoid
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Ep. 42 - The Hidden Pitfalls in SEO Contracts Attorneys Must Avoid
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In this episode of The Law Firm Growth Professor podcast, I tackle a topic most attorneys overlook when hiring SEO agencies: the contract.
A bad contract can lock you into long-term agreements with no escape clause, vague KPIs, and unfair kill fees—leaving you frustrated and payingfor results that never materialize.
I break down what a good SEO contract should include: clear KPIs, ethical business practices, a fair scope of work, and balanced exit clauses. I also share why boilerplate agreements from SEO firms often fail to protect your interests and how to spot red flags like unreasonable turnaround times, hidden fees, and ambiguous language.
If you’ve ever signed an SEO contract without reading the fine print—or if you’re considering hiring an SEO agency—this episode is a must-listen. I’ll give you practical steps to safeguard your firm and ensure your marketing investment delivers real value.