Common terminology status values include preferred, admitted, deprecated, and forbidden.

In the context of Language Services, this helps translators, writers, and reviewers decide which term to use.

A glossary shows you what term to use and what term not to use. That’s where forbidden terms come in: designations explicitly marked “do not use” or "forbidden" within a defined context. Imagine a company making this terminology decision:

🚫 Artificial Intelligence → ✅ Super Intelligence

Adding the new designation isn’t enough. The glossary should explain where the replacement applies, why it was introduced, and what anyone dealing with content should use instead.

Terminology reflects your brand and your communication choices, and... so many more things about you! #Terminology #Localization #AI #superintelligence #forbidden

Terminology decisions are business decisions and leaving them unmanaged can come at a cost. In this episode,

I explore why terminology management matters and how inconsistent language can lead to repeated corrections, unnecessary translation costs, delays, and confusion for your customers. I also talk about why you need to create language assets before you start translating and localizing your content.

From glossaries to termbases, language assets give your teams a shared foundation for making language decisions, rather than resolving the same questions in every project. Tune in to explore: The financial consequences of unmanaged terminology.

Why terminology work belongs before translation.

Which language assets help translators, reviewers, and content creators work toward the same goals.

Shift from fixing recurring language issues to preventing them.

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Always check-in with your intuition

Terminology management doesn't happen in isolation. In this episode of The Language Worker, we look at the importance of the workflow.

From understanding the client's industry, their audience, their voice, and the materials they've already built (style guides, past translations, product documentation) before a single entry gets added to a glossary.

Project managers, in-house terminologists, freelancers, and reviewers all need to be aligned, informed, and working from the same source of truth. Miscommunication at this stage slows things down, and it shows up in the final product. And ultimately, it comes back to service — not just to the client, but to the client's clients.

Whether the project is simple or highly complex, the goal of a solid terminology workflow is the same: consistency, clarity, and content that genuinely serves the end reader, in every language. Whether you're a freelancer building your first glossary or a project manager coordinating a multilingual team, this episode is here to tell you that no matter the scale of the project, you need a glossary!

In this episode of The Language Worker, I talk about corporate terminology in simple, practical terms: what it is, how it shows up in your daily work, and why it’s not “just jargon” if you treat it with care in every scenario.

From internal emails and training materials to contracts, marketing copy, UX text and multilingual content, the words your organization chooses shape how people understand what you do and how you work together.

I connect this to terminology management because having a simple term list or termbase helps your brand voice stay consistent across products, services, and languages. Inconsistent terminology creates problems for teams, clients, and translators, especially when you’re working on localization and global content.

A set of agreed-upon terms can reduce misunderstandings, speed up reviews, improve translation quality, and even strengthen your SEO content strategy by aligning keywords with how you actually talk about your business. Every company (large or small, public or private, product or service) should look at terminology as part of strategy, not as an afterthought at the end of the content or translation process.

If you care about clear communication, customer experience, international markets, or being found online for the right keywords, this one is for you.

The real backbone of sustainable language operations is terminology governance.

We need to look beyond term lists and databases to explore how organizations can build clear decision‑making structures around their key concepts, who should own what, and how to keep everyone aligned from marketing and product to localization and technical communication.

Before we implement a terminology strategy, we must think about practical governance models, typical stakeholder roles, and approval workflows, connecting them to the everyday reality of translators, terminologists, and LSPs. What goes wrong when governance is missing? You tell me! What starts working when terminology becomes a managed corporate asset instead of an afterthought? It's a terminology dream you can make possible.

If you work in the language industry and want your terminology to stop being a firefight and start being a strategic tool, this episode is for you.

Have you thought about the biggest trends shaping the language industry in 2026? I will break down four key trends that every freelance language professional and every LSP or content-focused company needs to watch closely this year: tech integration, collaboration, expansion, and deep knowledge.

You will hear how increased tech integration and interactive learning tools are changing how linguists and companies work, train, and deliver multilingual content at scale. Rita explains why collaboration is accelerating, from LSP mergers to groups of freelancers forming “pretend companies” that stay independent while pooling resources, niche expertise, and capacity.

This video also explores expansion: freelancers and companies diversifying services (subtitling, e-learning, game localization) and actively targeting new markets and direct clients around the world.

If you are a freelance translator, subtitler, localization specialist, LSP owner, or a company relying on multilingual communication, this 2026 outlook will help you make smarter decisions about skills, services, and partnerships. Watch until the end, share your thoughts in the comments, and use these trends to position yourself or your organization for long-term success in the language business.

Got something to say to this podcast? Send a voicemail, and you might hear yourself on the next episode!

In this episode of The Language Worker, I sit down with Sonia, a German and Italian native speaker and performance marketing specialist for small and medium-sized businesses. She combines her linguistic skills with hands-on expertise in Google Ads, Microsoft Ads, Meta, and LinkedIn to help SMEs scale sustainably across markets.

We talk about how Sonia manages and optimises multi-channel ad campaigns, what meaningful performance tracking looks like in practice, and how she turns reporting into clear, actionable insights for her clients.

She also shares cool stories about her multilingual upbringing and how her career path has been evolving. If you’re a language professional, marketer, or SME owner who wants to market products and services more efficiently in an ever-changing digital landscape, this conversation will give you concrete ideas on how to align language, data, and paid media.