Over the past 20 years, the team at Harvest Growth has helped launch and grow hundreds of consumer products, generating more than $2 billion in revenue. On the Harvest Growth Podcast, we break down what actually works in product marketing—real stories, real strategies, and lessons you can put to work right away.

In this episode, Jon LaClare sits down with Alex Penfold, co-founder of Jaxon Lane, to share how he built a leading men’s skincare brand by combining Amazon dominance, strategic PR, and a smart omni-channel expansion strategy.

Alex explains how starting with a niche focus on long-tail keywords helped Jaxon Lane stand out on Amazon—even as competition and costs increased. From there, he leveraged PR exposure, including major publications and editorial features, to drive awareness, organic growth, and retail demand.

The conversation dives deep into how Jaxon Lane expanded beyond Amazon into direct-to-consumer, Meta advertising, TikTok, and major retail partners like Urban Outfitters, Bloomingdale’s, and Saks Fifth Avenue—turning each channel into a growth engine that feeds the others.

Alex also breaks down what it really takes to win with PR, why having a compelling product story matters more than just launching something new, and how consistent product innovation keeps brands relevant year after year.

If you’re building a product brand and wondering how to scale beyond a single channel—or how to fund growth without outside investment—this episode offers a practical roadmap from someone who’s done it successfully.

In today’s episode of the Harvest Growth Podcast, we cover:

• Why niche positioning and long-tail keywords drive early Amazon success
• How PR exposure can accelerate brand awareness and organic growth
• The role of retail as both a revenue channel and top-of-funnel marketing
• Why omni-channel strategies outperform single-channel businesses
• What it takes to succeed on TikTok (and why it’s a completely different model)
• How to approach influencer and UGC strategies more efficiently
• Why product quality and manufacturing decisions directly impact growth
• The advantages and challenges of bootstrapping vs. taking outside investment
• How to fund growth by reinvesting profits across channels
• And so much more

If you’re launching a product, scaling on Amazon, or looking to expand into retail, PR, or TikTok, this episode will help you think more strategically about long-term growth.

To learn more about Jaxon Lane, visit jaxonlane.com or search for their products on Amazon.

Do you have a brand you’d like to launch or grow?
Want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenue?

Visit HarvestGrowth.com and set up a free consultation with our team today.

Over the past 20 years, our team at Harvest Growth has helped launch and grow hundreds of consumer products, generating more than $2 billion in revenue. On this podcast, we break down what actually works in product marketing—real stories, real strategies, and lessons you can put to work right away.

In this episode of the Harvest Growth Podcast, Jon LaClare sits down with Dave Maloney, founder of a rapidly growing skincare brand built around simple, effective formulations and a commitment to product quality over hype.

Dave shares how what started as a personal project—creating a product to help his mom—evolved into a thriving business, with his lip balm becoming a standout best-seller on Amazon. Drawing from his background in biotech and chemistry, Dave explains how understanding natural ingredients, testing formulations, and focusing on performance helped him create products that customers truly love.

The conversation dives into why his lip balm outperformed other products, how customer behavior and repeat purchases drive growth, and why many competing products fail to deliver lasting results. Dave also breaks down his lean business model, explaining how he scaled quickly without building a large internal team by leveraging contractors and maintaining flexibility.

You’ll also learn why starting small was one of his biggest advantages—testing products with minimal inventory, refining based on real customer feedback, and avoiding costly mistakes early on. Dave shares his perspective on Amazon as a sales channel, including its advantages, challenges, and why being where customers are ready to buy can make all the difference.

In today’s episode of the Harvest Growth Podcast, we’ll cover:

• Why products that truly work drive repeat purchases and organic growth
• How Dave formulated a high-performing product using natural ingredients
• Why his lip balm became the #1 seller—and what made it different
• The importance of starting small and validating product-market fit early
• How to scale a business while keeping your team lean and flexible
• Why Amazon can be a powerful channel (if used strategically)
• The realities of getting reviews and building trust on Amazon
• Why focusing on one “hero product” can accelerate growth
• The importance of community and mentorship for entrepreneurs
• And so much more!

If you’re launching a product, scaling an eCommerce brand, or trying to build something that customers come back to again and again, this episode is packed with practical insights you can apply immediately.

To be a guest on our next episode of the podcast, contact us today!

Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!

In this episode of the Harvest Growth Podcast, Jon LaClare sits down with Hank Cheatham to explore what it really takes to build and scale a supplement brand in one of the most competitive—and skeptical—categories on the market.

With a background rooted in a Japanese pharmaceutical company, Hank shares how Daiwa Health Development brought a unique brain health supplement to the U.S., powered by a specialized ingredient designed to support memory and cognitive function. But beyond the product itself, this conversation dives into the bigger picture: why scientific validation, quality standards, and strategic channel expansion are essential for long-term success.

You’ll learn how an aging global population is driving demand for cognitive health solutions, why most supplements lack meaningful testing, and how clinical studies can become a powerful differentiator in a crowded marketplace. Hank also breaks down the realities of launching a product in the U.S.—including the importance of direct-to-consumer channels, Amazon growth strategy, and the challenges of maintaining control over your brand.

From leveraging existing distribution relationships to navigating unauthorized sellers on Amazon, this episode is packed with practical insights for founders, marketers, and anyone looking to build a trusted product brand.

In today’s episode of the Harvest Growth Podcast, we cover:

• Why scientific validation is critical in the supplement industry
• How clinical studies can dramatically increase credibility and trust
• The growing demand for brain health products driven by aging populations
• What most supplement brands get wrong about proof and differentiation
• How to successfully launch a product from overseas into the U.S. market
• The three core distribution channels: direct-to-consumer, retail, and professional
• Why Amazon is essential—but shouldn’t be your only strategy
• How to protect your brand from unauthorized sellers on Amazon
• The role of quality, testing, and cultural standards in product development
• Why products that truly work ultimately drive repeat customers and growth

EXCLUSIVE OFFER FOR LISTENERS

Hank and his team are offering Harvest Growth Podcast listeners an EXCLUSIVE DISCOUNT on their official website:

Visit https://www.dhdmed.com/

Use promo code DBH2026 at checkout to receive 20% off your order

This offer is available directly through their website, where you can explore their full product line and learn more about their science-backed approach to brain health.

If you’re building a supplement brand—or any product in a competitive category—this episode offers a clear roadmap for standing out through real results, strong positioning, and smart channel strategy.

To learn more about Daiwa Health Development and their products, visit their website or search for their offerings online.

Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenue? Visit HarvestGrowth.com and set up a free consultation today!

In this episode of the Harvest Growth Podcast, Jon LaClare sits down with Seth Spears, founder and Chief Visionary Officer of Wellnesse, a B Corp-certified brand that has sold over 1 million units in the highly competitive personal care space.

Seth shares how he transitioned from building a content-driven audience over more than a decade into launching a product-based business—and why that foundation gave him a powerful advantage when entering the market. He explains how Wellnesse identified a major gap in personal care: products that are both clean and high-performing, without sacrificing one for the other.

The conversation dives into the realities of building a brand in a crowded category, including how to differentiate beyond price, why most competitors fail to build long-term trust, and how storytelling, product quality, and consistency drive sustainable growth. Seth also breaks down how direct-to-consumer strategy enabled premium pricing, why customer feedback remains central to product development, and how the brand continues to evolve through testing and iteration.

If you're building a product brand—especially in health, wellness, or any saturated market—this episode offers a practical blueprint for standing out, earning trust, and scaling with purpose.

In today’s episode of the Harvest Growth Podcast, we cover:

• How Wellnesse sold over 1 million units in a competitive category
• Why “clean” products often fail—and how to fix that
• The advantage of building an audience before launching a product
• How to differentiate when competitors are copying your space
• Why brand > product for long-term success
• How to use customer feedback to drive product innovation
• The role of direct-to-consumer in premium pricing strategy
• Why most founders fail by chasing profits instead of purpose
• Lessons learned from scaling too fast and hiring too early
• How consistent storytelling builds trust and lifetime customers

If you’re launching or scaling a product brand and want to stand out in a crowded market, this episode delivers actionable insights you can apply immediately.

To learn more about Wellnesse, visit Wellnesse.com or search for their products online.

Do you have a brand you’d like to launch or grow?
Visit HarvestGrowth.com to book a free consultation and learn how our team has helped generate over $2 billion in product sales.

In this episode of the Harvest Growth Podcast, Jon LaClare sits down with Nik Hall, founder and CEO of Revive Amazon Partners, to break down what it really takes to grow and scale a product-based business on Amazon.

Nik brings a unique perspective, having built and exited his own multi-million dollar CPG brand before launching an agency focused on helping other companies succeed on Amazon. Through firsthand experience, he’s seen what works, what fails, and why so many brands grow quickly—only to hit a frustrating plateau.

The conversation dives into the real drivers of Amazon success, from identifying the right products to scale, to optimizing listings for conversion, to structuring ad campaigns in a way that actually drives sustainable growth. Nik also explains why most brands focus too heavily on tactics like keyword bidding, while ignoring the bigger operational and strategic factors that ultimately determine success.

We also explore how Amazon’s evolving AI ecosystem is beginning to change product discovery, and what brands should be doing now to stay competitive as the platform continues to evolve.

In today’s episode of the Harvest Growth Podcast, we’ll cover:

• Why many Amazon brands plateau—and how to break through
• How to identify which products in your catalog are worth scaling
• The role of conversion rate and sales velocity in Amazon’s algorithm
• Why most Amazon listings fail to convert (and how to fix them)
• The difference between main images and A+ content—and when each matters
• How campaign structure impacts your ability to scale profitably
• Why pricing, reviews, and CPC determine your growth ceiling
• The importance of operations, inventory, and supply chain in scaling
• How Amazon’s AI is reshaping search and product discovery
• A practical 90-day strategy for launching and growing on Amazon

If you’re selling on Amazon—or planning to—this episode provides a clear, practical framework for building a business that doesn’t just grow quickly, but continues to scale over time.

Want to connect with Nik?

Find him on LinkedIn or visit revivemp.com to learn more about Revive Amazon Partners and how they help brands grow on Amazon.

Do you have a brand you’d like to launch or scale?

Visit HarvestGrowth.com to book a free consultation and learn how our team has helped generate over $2 billion in product sales.

In this episode of the Harvest Growth Podcast, Jon LaClare sits down with James Harris, founder and CEO of High Impact Analytics, to break down what it really takes to succeed in Walmart and Sam’s Club.

With nearly two decades of experience working with brands inside the Walmart ecosystem—including time at Unilever—James shares insider insights on how retail has evolved, why Walmart is becoming more open to emerging brands, and the biggest mistakes that can get your product pulled from shelves.

You’ll learn why getting into retail is only the beginning—and why execution, supply chain discipline, and operational excellence are what ultimately determine long-term success.

The conversation also explores how omnichannel retail is reshaping the customer journey, how Walmart is attracting higher-income shoppers, and why brands should start building relationships with retailers earlier than ever before.

If you’re an eCommerce brand thinking about retail—or already in retail and struggling to scale—this episode is packed with real-world strategies you can apply immediately.

In today’s episode of the Harvest Growth Podcast, we cover:

• How Walmart and Sam’s Club evaluate new and emerging brands
• Why retail is becoming less risk-averse and more open to innovation
• The shift to omnichannel—and how it impacts product distribution
• What it really means to be “ready” for retail (it’s not just revenue)
• Why supply chain, forecasting, and logistics matter more than marketing in retail
• The biggest mistakes that cause brands to get kicked off the shelf
• How to maintain strong relationships with buyers and build long-term trust
• Why staying in stock is the #1 driver of retail success
• How Sam’s Club can be a powerful launchpad for new products

If you’re planning to expand into retail, improve your in-store performance, or better understand how Walmart operates today, this episode delivers a practical, behind-the-scenes look at what works—and what doesn’t.

To learn more about James Harris and High Impact Analytics, visit highimpactanalytics.com or connect with James on LinkedIn.

Do you have a brand you’d like to launch or scale?

Visit HarvestGrowth.com and book a free consultation to learn how our team has helped generate over $2 billion in product sales.

In this episode of the Harvest Growth Podcast, Jon LaClare sits down with Rebeca Sanchez, founder and CEO of Besha Inc., to break down how scientific validation and product quality helped her stand out in one of the most competitive categories in eCommerce: supplements.

Rebeca shares how her patented collagen formula—backed by clinical research and third-party testing—set her brand apart from hundreds of competing products on Amazon. The conversation dives into why most supplements lack real proof, how independent validation like Consumer Reports can create massive growth inflection points, and what it takes to build long-term trust with customers.

Beyond the product, Rebeca walks through her journey from starting with just $2,500 to building a multi-million dollar brand. She explains how starting small, listening to customer feedback, and focusing on product quality over short-term profits created a foundation for sustainable growth.

If you're launching a supplement—or any product in a crowded market—this episode is a masterclass in differentiation, validation, and building a brand that customers come back to again and again.

In today’s episode of the Harvest Growth Podcast, we cover:

• Why most supplements don’t have real scientific backing
• How clinical studies and patented formulas create true differentiation
• The impact of third-party validation (like Consumer Reports) on growth
• Why customer reviews can be your most powerful marketing asset
• How starting small gives you a competitive advantage
• The importance of feedback and iterative product improvement
• Why subscription-based products scale faster than one-time purchases
• The role of perseverance in building a successful brand

Want to learn more about Besha?

Visit https://beshainc.com or search for Besha on Amazon to explore their collagen products.

Do you have a product you’d like to launch or scale?

Visit HarvestGrowth.com to book a free consultation and learn how our team has helped generate over $2 billion in product sales.

In this episode of the Harvest Growth Podcast, Jon LaClare sits down with Andrew Reist, founder and CEO of Valley Pets, to share the story behind Belly Guard — a pet recovery suit that started with just 26 test units and grew into an eight-figure brand. Drawing from his background in engineering and product development, Andrew explains how a personal problem with his own dog led to a practical innovation that now helps pets recover more comfortably after surgery.

Andrew walks through the early stages of building the business, including why he intentionally started small, lost money on every unit at first, and treated those early sales as a way to buy learning instead of immediate profit. The conversation highlights the value of product-market fit, low-risk validation, and why founders should focus on learning quickly before scaling aggressively.

The episode also explores how Belly Guard expanded beyond Amazon, broke into Chewy, and grew by adding sales channels instead of immediately broadening the product line. Along the way, Andrew shares lessons on hiring contractors, using freelance experts strategically, managing the transition from founder-does-everything mode, and making the leap from a full-time job into entrepreneurship.

If you’re building a product brand, testing a new idea, or trying to scale without overcommitting too early, this episode offers practical insight from someone who grew steadily, learned fast, and built a category-leading business through smart decisions over time.

In today’s episode of the Harvest Growth Podcast, we cover:

• How Belly Guard was inspired by a real problem with Andrew’s own dog
• Why Andrew started with just 26 units instead of a large inventory order
• How losing money early helped validate the product and reduce long-term risk
• What founders should learn before worrying about short-term profits
• How Belly Guard got into Chewy and why that accelerated growth
• Why expanding channels can sometimes matter more than expanding product lines
• How Andrew used contractors and freelance experts to grow more efficiently
• The realities of leaving a full-time job to run a business full time
• Why a great product makes marketing easier — but never replaces it
• And so much more!
  
  
  

Want to connect with Andrew?
Visit ValleyPets.com or TheBellyGuard.com to learn more. You can also search for Belly Guard on Amazon.

Do you have a brand you’d like to launch or scale?
Visit HarvestGrowth.com to book a free consultation and learn how our team has helped generate over $2 billion in product sales.