Over the past 20 years, our team at Harvest Growth has helped launch and grow hundreds of consumer products, generating more than $2 billion in revenue. On this podcast, we break down what actually works in product marketing—real stories, real strategies, and lessons you can put to work right away.

In this episode of the Harvest Growth Podcast, Jon LaClare sits down with Dave Maloney, founder of a rapidly growing skincare brand built around simple, effective formulations and a commitment to product quality over hype.

Dave shares how what started as a personal project—creating a product to help his mom—evolved into a thriving business, with his lip balm becoming a standout best-seller on Amazon. Drawing from his background in biotech and chemistry, Dave explains how understanding natural ingredients, testing formulations, and focusing on performance helped him create products that customers truly love.

The conversation dives into why his lip balm outperformed other products, how customer behavior and repeat purchases drive growth, and why many competing products fail to deliver lasting results. Dave also breaks down his lean business model, explaining how he scaled quickly without building a large internal team by leveraging contractors and maintaining flexibility.

You’ll also learn why starting small was one of his biggest advantages—testing products with minimal inventory, refining based on real customer feedback, and avoiding costly mistakes early on. Dave shares his perspective on Amazon as a sales channel, including its advantages, challenges, and why being where customers are ready to buy can make all the difference.

In today’s episode of the Harvest Growth Podcast, we’ll cover:

• Why products that truly work drive repeat purchases and organic growth
• How Dave formulated a high-performing product using natural ingredients
• Why his lip balm became the #1 seller—and what made it different
• The importance of starting small and validating product-market fit early
• How to scale a business while keeping your team lean and flexible
• Why Amazon can be a powerful channel (if used strategically)
• The realities of getting reviews and building trust on Amazon
• Why focusing on one “hero product” can accelerate growth
• The importance of community and mentorship for entrepreneurs
• And so much more!

If you’re launching a product, scaling an eCommerce brand, or trying to build something that customers come back to again and again, this episode is packed with practical insights you can apply immediately.

To be a guest on our next episode of the podcast, contact us today!

Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!

In this episode of the Harvest Growth Podcast, Jon LaClare sits down with Hank Cheatham to explore what it really takes to build and scale a supplement brand in one of the most competitive—and skeptical—categories on the market.

With a background rooted in a Japanese pharmaceutical company, Hank shares how Daiwa Health Development brought a unique brain health supplement to the U.S., powered by a specialized ingredient designed to support memory and cognitive function. But beyond the product itself, this conversation dives into the bigger picture: why scientific validation, quality standards, and strategic channel expansion are essential for long-term success.

You’ll learn how an aging global population is driving demand for cognitive health solutions, why most supplements lack meaningful testing, and how clinical studies can become a powerful differentiator in a crowded marketplace. Hank also breaks down the realities of launching a product in the U.S.—including the importance of direct-to-consumer channels, Amazon growth strategy, and the challenges of maintaining control over your brand.

From leveraging existing distribution relationships to navigating unauthorized sellers on Amazon, this episode is packed with practical insights for founders, marketers, and anyone looking to build a trusted product brand.

In today’s episode of the Harvest Growth Podcast, we cover:

• Why scientific validation is critical in the supplement industry
• How clinical studies can dramatically increase credibility and trust
• The growing demand for brain health products driven by aging populations
• What most supplement brands get wrong about proof and differentiation
• How to successfully launch a product from overseas into the U.S. market
• The three core distribution channels: direct-to-consumer, retail, and professional
• Why Amazon is essential—but shouldn’t be your only strategy
• How to protect your brand from unauthorized sellers on Amazon
• The role of quality, testing, and cultural standards in product development
• Why products that truly work ultimately drive repeat customers and growth

EXCLUSIVE OFFER FOR LISTENERS

Hank and his team are offering Harvest Growth Podcast listeners an EXCLUSIVE DISCOUNT on their official website:

Visit https://www.dhdmed.com/

Use promo code DBH2026 at checkout to receive 20% off your order

This offer is available directly through their website, where you can explore their full product line and learn more about their science-backed approach to brain health.

If you’re building a supplement brand—or any product in a competitive category—this episode offers a clear roadmap for standing out through real results, strong positioning, and smart channel strategy.

To learn more about Daiwa Health Development and their products, visit their website or search for their offerings online.

Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenue? Visit HarvestGrowth.com and set up a free consultation today!

In this episode of the Harvest Growth Podcast, Jon LaClare sits down with Seth Spears, founder and Chief Visionary Officer of Wellnesse, a B Corp-certified brand that has sold over 1 million units in the highly competitive personal care space.

Seth shares how he transitioned from building a content-driven audience over more than a decade into launching a product-based business—and why that foundation gave him a powerful advantage when entering the market. He explains how Wellnesse identified a major gap in personal care: products that are both clean and high-performing, without sacrificing one for the other.

The conversation dives into the realities of building a brand in a crowded category, including how to differentiate beyond price, why most competitors fail to build long-term trust, and how storytelling, product quality, and consistency drive sustainable growth. Seth also breaks down how direct-to-consumer strategy enabled premium pricing, why customer feedback remains central to product development, and how the brand continues to evolve through testing and iteration.

If you're building a product brand—especially in health, wellness, or any saturated market—this episode offers a practical blueprint for standing out, earning trust, and scaling with purpose.

In today’s episode of the Harvest Growth Podcast, we cover:

• How Wellnesse sold over 1 million units in a competitive category
• Why “clean” products often fail—and how to fix that
• The advantage of building an audience before launching a product
• How to differentiate when competitors are copying your space
• Why brand > product for long-term success
• How to use customer feedback to drive product innovation
• The role of direct-to-consumer in premium pricing strategy
• Why most founders fail by chasing profits instead of purpose
• Lessons learned from scaling too fast and hiring too early
• How consistent storytelling builds trust and lifetime customers

If you’re launching or scaling a product brand and want to stand out in a crowded market, this episode delivers actionable insights you can apply immediately.

To learn more about Wellnesse, visit Wellnesse.com or search for their products online.

Do you have a brand you’d like to launch or grow?
Visit HarvestGrowth.com to book a free consultation and learn how our team has helped generate over $2 billion in product sales.