What if you're earning less from your private practice than you could be, simply because of something you've convinced yourself is true?

Ouch.

It's surprisingly easy to make decisions about your business based on what you think people want, need or can afford. And those decisions could be costing you money.

The annoying thing is, you might not even realise you're doing it.

And what if questioning just one or two of those decisions could make a difference to your income?

That's what we're exploring in this week's episode.

Have a listen. You might be surprised by what you've been taking for granted.

Related blogs and podcast episodes

• Should Counsellors Offer Concessions? What to Consider Before You Decide
• Counsellors: Stop Apologising for Charging!
• Putting a Price on Therapy: The Importance of Getting it Right
• 5 Easy ways to give back to charity (without reducing your fees or working for free)

More from Grow Your Private Practice

• Start Here: Free and paid resources to help grow your private practice
• Buy Me a Coffee

Does blogging still work – especially now AI can answer almost any question in seconds?

It’s a fair question. Because if you’re going to spend a couple of hours writing a blog, you want it to do more than sit looking pretty on your website.

But perhaps we’ve been judging whether a blog ‘works’ in completely the wrong way.

In this episode, I’m looking at what’s changed, what hasn’t – and why getting found might only be half the story.

HubSpot – The 2025 State of Blogging Report

Read the HubSpot State of Blogging Report

Neil Patel / NP Digital – The Human Edge: What AI Still Can’t Do in SEO

Read The Human Edge

Framework First gives you a different blogging framework every month to help you turn your knowledge, experience and ideas into blogs that sound like you – and help the right clients find and choose you.

Framework First link

☕ Buy Me a Coffee – because the podcast is largely fuelled by coffee, cake and me having far too many things I want to talk about.

Buy Me a Coffee

🌱 Start Here – find my free and paid resources to help you grow your private practice.

Start Here

You’ve been paying for that online directory for months.maybe even years.

It doesn’t seem to be bringing you many clients, so perhaps you should cancel it. Except... what if you cancel it today and next week the perfect client would have found you there?

So how do you know when to keep paying, when to change something - and when it really is time to call it a day?

In this episode, I’m using a real question from GYPP member Tony to help you work that out.

Links mentioned in this episode:

The Directory Revival is a 90 minute, one-off, one-to-one session that gives you expert, tailored feedback on your online directory profile.

You'll walk away with clear, actionable suggestions you can implement immediately, no vague advice, no one-size-fits-all templates.

Just a focused counsellor directory profile audit to help you improve your listing and make it easier for the right clients to say yes.

Check it out HERE

Ep 267: Blog/podcast 'What’s the best way to market your private practice? Well… it depends'

Ep 182: Blog/podcast 'The hidden cost of wrong fit clients'

☕ Buy Me a Coffee

If you enjoy the podcast and fancy helping to keep it running on coffee and cake, you can buy me a coffee HERE

Start Here

Looking for help to grow your private practice and get more of the right clients? You’ll find my free and paid resources HERE

And if you want to sign up for my emails, there's a link HERE

What’s the best way to market your private practice?

You might expect me to have a straightforward answer to that. After all, I’ve been helping counsellors with their marketing for years.

But I don’t.

And actually, I think that matters.

In this episode, I’m looking at why the question we tend to ask about marketing might not be the most useful one — and what to ask instead if you want to spend less time wondering what you ‘should’ be doing.

Find Your Focus

If you’re doing lots of things to market your practice but aren’t sure where your time and energy are most likely to help you get more of the right clients, Find Your Focus is a 90-minute 1:1 session where we’ll work that out together.

Find out more about Find Your Focus

Buy Me a Coffee

If you enjoy the podcast and would like to support it, you can buy me a coffee here:

Buy Me a Coffee

Start Here

Not sure what support you need? You can find my free and paid resources here:

Start Here

Have you ever had something on your to-do list for so long that it’s somehow become enormous in your head?

I was watching one of my slightly addictive decluttering videos recently when a woman tackled a job she’d been putting off for three years.

It took her 12 minutes.

And watching her made me realise something about the way we approach marketing our private practices.

In this episode, I’m talking about what happens when all those things you could be doing start merging into one enormous job, and the question that can make the whole thing feel very different.

Find Your Focus

If you’re tired of carrying the whole of your private practice around in your head and you’d like some help working out what deserves your attention, Find Your Focus is my new 90-minute one-to-one session.

Find Your Focus

Resources mentioned in this episode

Free FIND Assessment

Write Your Homepage

Are you getting clients from your online directory

Blogging: The Best First Step in Counselling Marketing

Start Here

Explore all the free and paid ways I can help you grow your private practice.

Start Here

Buy Me a Coffee

If this episode inspires you to finally tackle the cupboard, drawer or shelf you’ve been ignoring since 2022, I think I’ve earned a coffee for services to household organisation.

Buy Me a Coffee

You wanted to be a counsellor. You did the training, the placements, the supervision, the nerve-racking first client... and then somehow you ended up worrying about websites, directories, SEO, marketing and whether you're doing enough to get clients.

But what did you actually want all this for?

In this episode, we're looking beyond ‘I need more clients’ and thinking about the working life you were hoping counselling would give you — and whether the things taking up your attention now are actually moving you towards it.

I talk about:

• Why ‘I need more clients’ can become a much bigger problem than you realise
• The question I think is far more useful than ‘What should I be doing?’
• Why those empty spaces in your diary might be stopping you from seeing something important
• What I discovered about work after years of thinking people who loved their jobs were frankly a bit odd
• Why somebody else's idea of a successful private practice could send you in completely the wrong direction
• And the difference between the thing you're trying to fix and the thing you're actually trying to build

If you've been doing lots of things to make your private practice work but still have that nagging feeling that you're not really getting anywhere, this episode might give you a rather different question to ask yourself.

Find Your Focus waiting list

https://www.janetravis.co.uk/find-your-focus/

Episode 209: Marketing Might Not Be Your Favourite Bit — But It Is the Important Bit

https://www.janetravis.co.uk/marketing-for-therapists/

Start Here — all my free and paid resources

https://www.janetravis.co.uk/start-here/

Enjoying the podcast? Buy me a coffee ☕

https://buymeacoffee.com/janetravis

How many times have you decided that THIS is the week you’re finally going to get organised?

Maybe you’ve bought a new notebook, downloaded an app or spent hours setting up a system that is definitely going to make everything easier.

I’ve been doing exactly that while getting ready to launch Find Your Focus. And after several attempts, one impressive system created by a friend and four or five hours trying to make something work, I realised I might have been going about this completely the wrong way.

In this episode, I’m talking about why getting organised can sometimes make running your private practice feel even more complicated, the mistake I made when I tried to organise myself like somebody else, and my new Ordinary Tuesday Test.

If you genuinely want to be more organised but nothing you try ever seems to stick, this one’s for you.

Also mentioned: Find Your Focus

If you’re doing lots of things to grow your private practice but aren’t sure where your time and energy would be best spent, Find Your Focus is my new 90-minute 1:1 session.

Join the Find Your Focus waiting list → HERE

Further resources

Check out the podcast I did with Fifi Using introvert superpowers to attract more clients

Take the FIND assessment, and grab other free resources for counsellors HERE

And find all my free and paid resources HERE

Testimonials are brilliant for marketing. They build trust, offer reassurance and give someone an insight into what it might be like to work with you.

So surely asking a happy client for one is a no-brainer?

Well... when you're a counsellor, it's a little more complicated than that.

I've noticed the question of testimonials and Google reviews coming up again recently, although it's a debate that's been rumbling around in counselling circles for as long as I can remember.

So in this episode, I'm taking a closer look at it.

Should you use testimonials? Is there a difference between someone offering you one and you asking for one? And are there things we already understand perfectly well in the therapy room that can sometimes get forgotten when we put our marketing hats on?

I'm not going to give you a simple yes or no answer (annoying, I know). But I am going to give you some things to think about so you can make a decision that feels right for you, your clients and your private practice.

Have a listen and see where you land.

Mentioned in this episode:

BACP Therapy Today – ‘Can we ask clients for testimonials?’

And if you enjoy the podcast, please follow The Grow Your Private Practice Show wherever you listen. It takes seconds, costs precisely nothing, and really does help more counsellors discover the show.

If all this talk about building trust has got you wondering how well your own marketing is doing its job, come and have a rummage around The Vault.

It's packed with free resources I've created specifically for counsellors and psychotherapists who want to get found by more of the right clients – without feeling as though marketing has become another full-time job.

And you'll also find the FIND Assessment in there. It will help you take a proper look at your marketing, see what's already working and spot where it might be worth focusing your attention next.

Get free access to The Vault → The Vault