What if you're earning less from your private practice than you could be, simply because of something you've convinced yourself is true?

Ouch.

It's surprisingly easy to make decisions about your business based on what you think people want, need or can afford. And those decisions could be costing you money.

The annoying thing is, you might not even realise you're doing it.

And what if questioning just one or two of those decisions could make a difference to your income?

That's what we're exploring in this week's episode.

Have a listen. You might be surprised by what you've been taking for granted.

Related blogs and podcast episodes

• Should Counsellors Offer Concessions? What to Consider Before You Decide
• Counsellors: Stop Apologising for Charging!
• Putting a Price on Therapy: The Importance of Getting it Right
• 5 Easy ways to give back to charity (without reducing your fees or working for free)

More from Grow Your Private Practice

• Start Here: Free and paid resources to help grow your private practice
• Buy Me a Coffee

Does blogging still work – especially now AI can answer almost any question in seconds?

It’s a fair question. Because if you’re going to spend a couple of hours writing a blog, you want it to do more than sit looking pretty on your website.

But perhaps we’ve been judging whether a blog ‘works’ in completely the wrong way.

In this episode, I’m looking at what’s changed, what hasn’t – and why getting found might only be half the story.

HubSpot – The 2025 State of Blogging Report

Read the HubSpot State of Blogging Report

Neil Patel / NP Digital – The Human Edge: What AI Still Can’t Do in SEO

Read The Human Edge

Framework First gives you a different blogging framework every month to help you turn your knowledge, experience and ideas into blogs that sound like you – and help the right clients find and choose you.

Framework First link

☕ Buy Me a Coffee – because the podcast is largely fuelled by coffee, cake and me having far too many things I want to talk about.

Buy Me a Coffee

🌱 Start Here – find my free and paid resources to help you grow your private practice.

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You’ve been paying for that online directory for months.maybe even years.

It doesn’t seem to be bringing you many clients, so perhaps you should cancel it. Except... what if you cancel it today and next week the perfect client would have found you there?

So how do you know when to keep paying, when to change something - and when it really is time to call it a day?

In this episode, I’m using a real question from GYPP member Tony to help you work that out.

Links mentioned in this episode:

The Directory Revival is a 90 minute, one-off, one-to-one session that gives you expert, tailored feedback on your online directory profile.

You'll walk away with clear, actionable suggestions you can implement immediately, no vague advice, no one-size-fits-all templates.

Just a focused counsellor directory profile audit to help you improve your listing and make it easier for the right clients to say yes.

Check it out HERE

Ep 267: Blog/podcast 'What’s the best way to market your private practice? Well… it depends'

Ep 182: Blog/podcast 'The hidden cost of wrong fit clients'

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If you enjoy the podcast and fancy helping to keep it running on coffee and cake, you can buy me a coffee HERE

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Looking for help to grow your private practice and get more of the right clients? You’ll find my free and paid resources HERE

And if you want to sign up for my emails, there's a link HERE