The Podcast Guest Playbook: How to "Send" Your Authority & Attract High-Ticket Clients

You know how to move money across borders. But what if you could send something even more valuable? What if you could transfer your authority—your expertise and reputation—directly into a new, trusting audience?

In this episode, we reveal The Podcast Guest Playbook, a strategic shift from moving money to making it. Stop burning out on social media and cold DMs. Learn how to leverage other people’s platforms to attract high-ticket clients who are ready to buy.

Here’s what we cover:

• The "Send" Concept: Why authority can’t be declared—it must be transferred—and how podcast guesting acts as the ultimate credibility loan.

• The 4-Phase Playbook: The step-by-step system to go from invisible to in-demand:

  1. Prep: How to find the right shows (not just the big ones) where your ideal clients already hang out.

  2. Pitch: Why a great pitch is about value, not begging (plus a template to make it easy).

  3. Perform: The secret to being a guest hosts love (hint: it’s not about fancy credentials).

  4. Funnel: The step 90% miss—how to turn listeners into leads and leads into paying clients.

• You Are Ready: Why you don’t need a book deal or a massive following to be a world-class guest.

Ready to start booking interviews?

• Free Resource: Grab the Podcast Visibility Roadmap—your step-by-step guide to landing your first (or next) guest spot.

• Fast-Track Your Success: Ready to automate the process? Check out the Pitch & Profit Vault, featuring done-for-you templates, pitch emails, and a list of 100+ podcasts that accept guests.

Subscribe and hit the bell so you don’t miss the next episode on how to turn those interviews into qualified leads!

Connect with Coach Ludiah:

How to Systemize Your Expertise Into a Predictable Client Pipeline

In this episode of "The Freelancer's Mic," I had the pleasure of speaking with Lee Baucom, a seasoned expert with over three decades of experience in helping people thrive. Lee is the author of seven books and the creator of the Thrive Journal, and he has successfully built a coaching practice around his writing.

Our conversation centered on the common pitfalls authors and freelancers face when trying to build a business around their expertise. Lee highlighted two major mistakes: trying to do everything at once and not having a clear next step after publishing a book. He emphasized the importance of seeing a book as a starting point rather than an endpoint and discussed the need for a strategic design that connects various elements of one's business ecosystem.

Lee shared his journey of how he initially made mistakes but eventually created a system where his books, journal, and coaching programs are interconnected. He provided practical advice on how to create a pathway for readers to become clients, stressing the importance of having a clear target audience and building a step-by-step process to guide them.

For those looking to turn their expertise into a scalable business, Lee recommended starting by identifying the ideal client and understanding their needs. He also introduced his resource, the "Book to Business Blueprint," which offers tools and a step-by-step process for authors to build a business around their books.

To wrap up, Lee shared his new podcast, "After the Book," which delves into the journey of building a business post-publication. For more resources and to connect with Lee, listeners can visit booktobusinessblueprint.com.

This episode was a masterclass in building a business with intention, and I hope our listeners found it as insightful as I did. If you're looking to identify where your visibility is leaking, don't forget to check out my 360 visibility audit.

Until next time, keep sharing your mic and building your system!

The One Tool I Use to Manage High-Ticket Proposals (Zoho Sign)

Why old visibility tactics (cold DMs) are dead in 2026

In this "State of the Union" style episode, we declare that cold DMs are no longer an effective primary growth tactic for B2B coaches, consultants, authors, and experts in 2026.

Key Takeaways:

• Cold outreach has become ineffective due to oversaturation, buyer fatigue, and lack of context

• Modern buyers want to know, like, and trust you before they engage

• Visibility isn't dead—only outdated tactics are

• The new paradigm is "context-based visibility": positioning yourself where trust is already being built

• Podcast guesting has emerged as the superior alternative, allowing you to borrow the host's trust, showcase your expertise in long-form conversation, and build familiarity through voice

• The 2026 visibility stack consists of: 1) Authority platforms (especially podcast appearances), 2) Strategic repurposing of content, and 3) Clear positioning

• Strategy separates effective podcast guests from those who just "show up and hope"

• It's not too late to start—podcast guesting remains underutilized strategically

Connect with me

5 high-impact visibility skills for B2B Experts

If you're a B2B coach, consultant, or expert still relying on cold outreach to find high-ticket clients, this episode is your wake-up call. The game has changed.

In this episode, we reveal the five modern visibility skills that build true authority and fill your pipeline in 2026—without spam.

Learn how to shift from interruptive begging to becoming an invited authority, and discover exactly which skill you need to master first to get seen, trusted, and hired by your dream clients.

Subscribe & Review:

Loved this episode? Please subscribe to The Freelancer's Mic on your favorite podcast app. If you found value, leaving a 5-star review helps other B2B experts find this guidance!

In this episode, I’m pulling back the curtain on the "engine room" of my business. Many B2B coaches believe that landing 5–7 high-ticket client opportunities a month requires a massive team or a complicated, expensive setup. I’m proof that it doesn't.

I break down my $500/Month Growth Stack, the exact tools I use to maintain authority, automate my lead generation, and operate as a Fractional CMO of Visibility. We discuss why I chose these specific tools for CRM, email, and payments, and how they work together to create a professional, seamless experience for my clients.

Whether you are looking to streamline your operations or finally ditch the "duct-tape" systems, this episode is your tactical guide to a leaner, more profitable tech stack.

Here are the tools & resources mentioned here.

In this episode of Freelancer's Mic, we dive into the art of leading a one-person business with expert Steven Puri. With over 20 years of experience in high-stakes environments at DreamWorks and 20th Century Fox, Steven shares invaluable insights on how solo entrepreneurs can adopt pro-level strategies to enhance their visibility and attract high-value clients.

The discussion emphasizes the importance of having a clear system in place to showcase value before engaging potential clients, moving from a state of chaotic busyness to effective leadership.

For those looking to enhance their visibility strategy, we have the 360-degree podcast visibility roadmap that you can download for free.

Tune in for actionable tips and expert advice on achieving predictable visibility and landing high-value clients. More here

How do you build a waitlist of clients who come to you, without cold DMs, endless follow-ups, or burnout?

In this episode, Ludiah breaks down the Recurring Client System.
The same system she used to move from VA work into a podcast visibility strategy.

If you feel visible online but not discoverable, this episode will help you fix that.

This works even if you feel invisible right now.