How to Systemize Your Expertise Into a Predictable Client Pipeline

In this episode of "The Freelancer's Mic," I had the pleasure of speaking with Lee Baucom, a seasoned expert with over three decades of experience in helping people thrive. Lee is the author of seven books and the creator of the Thrive Journal, and he has successfully built a coaching practice around his writing.

Our conversation centered on the common pitfalls authors and freelancers face when trying to build a business around their expertise. Lee highlighted two major mistakes: trying to do everything at once and not having a clear next step after publishing a book. He emphasized the importance of seeing a book as a starting point rather than an endpoint and discussed the need for a strategic design that connects various elements of one's business ecosystem.

Lee shared his journey of how he initially made mistakes but eventually created a system where his books, journal, and coaching programs are interconnected. He provided practical advice on how to create a pathway for readers to become clients, stressing the importance of having a clear target audience and building a step-by-step process to guide them.

For those looking to turn their expertise into a scalable business, Lee recommended starting by identifying the ideal client and understanding their needs. He also introduced his resource, the "Book to Business Blueprint," which offers tools and a step-by-step process for authors to build a business around their books.

To wrap up, Lee shared his new podcast, "After the Book," which delves into the journey of building a business post-publication. For more resources and to connect with Lee, listeners can visit booktobusinessblueprint.com.

This episode was a masterclass in building a business with intention, and I hope our listeners found it as insightful as I did. If you're looking to identify where your visibility is leaking, don't forget to check out my 360 visibility audit.

Until next time, keep sharing your mic and building your system!