The Podcast Guest Playbook: How to "Send" Your Authority & Attract High-Ticket Clients

You know how to move money across borders. But what if you could send something even more valuable? What if you could transfer your authority—your expertise and reputation—directly into a new, trusting audience?

In this episode, we reveal The Podcast Guest Playbook, a strategic shift from moving money to making it. Stop burning out on social media and cold DMs. Learn how to leverage other people’s platforms to attract high-ticket clients who are ready to buy.

Here’s what we cover:

• The "Send" Concept: Why authority can’t be declared—it must be transferred—and how podcast guesting acts as the ultimate credibility loan.

• The 4-Phase Playbook: The step-by-step system to go from invisible to in-demand:

  1. Prep: How to find the right shows (not just the big ones) where your ideal clients already hang out.

  2. Pitch: Why a great pitch is about value, not begging (plus a template to make it easy).

  3. Perform: The secret to being a guest hosts love (hint: it’s not about fancy credentials).

  4. Funnel: The step 90% miss—how to turn listeners into leads and leads into paying clients.

• You Are Ready: Why you don’t need a book deal or a massive following to be a world-class guest.

Ready to start booking interviews?

• Free Resource: Grab the Podcast Visibility Roadmap—your step-by-step guide to landing your first (or next) guest spot.

• Fast-Track Your Success: Ready to automate the process? Check out the Pitch & Profit Vault, featuring done-for-you templates, pitch emails, and a list of 100+ podcasts that accept guests.

Subscribe and hit the bell so you don’t miss the next episode on how to turn those interviews into qualified leads!

Connect with Coach Ludiah:

How to Systemize Your Expertise Into a Predictable Client Pipeline

In this episode of "The Freelancer's Mic," I had the pleasure of speaking with Lee Baucom, a seasoned expert with over three decades of experience in helping people thrive. Lee is the author of seven books and the creator of the Thrive Journal, and he has successfully built a coaching practice around his writing.

Our conversation centered on the common pitfalls authors and freelancers face when trying to build a business around their expertise. Lee highlighted two major mistakes: trying to do everything at once and not having a clear next step after publishing a book. He emphasized the importance of seeing a book as a starting point rather than an endpoint and discussed the need for a strategic design that connects various elements of one's business ecosystem.

Lee shared his journey of how he initially made mistakes but eventually created a system where his books, journal, and coaching programs are interconnected. He provided practical advice on how to create a pathway for readers to become clients, stressing the importance of having a clear target audience and building a step-by-step process to guide them.

For those looking to turn their expertise into a scalable business, Lee recommended starting by identifying the ideal client and understanding their needs. He also introduced his resource, the "Book to Business Blueprint," which offers tools and a step-by-step process for authors to build a business around their books.

To wrap up, Lee shared his new podcast, "After the Book," which delves into the journey of building a business post-publication. For more resources and to connect with Lee, listeners can visit booktobusinessblueprint.com.

This episode was a masterclass in building a business with intention, and I hope our listeners found it as insightful as I did. If you're looking to identify where your visibility is leaking, don't forget to check out my 360 visibility audit.

Until next time, keep sharing your mic and building your system!

The One Tool I Use to Manage High-Ticket Proposals (Zoho Sign)