Are your salespeople losing deals before they even start—without realizing it?

Even experienced salespeople often make one critical mistake in front of customers: focusing too much on their own product instead of truly understanding the customer’s needs. This episode reveals the three key errors that silently lower close rates—and how to fix them.

By listening, you’ll learn:

1. How to qualify the right customers before the first meeting to avoid wasted effort
2. How to uncover exactly what your customer values and needs during meetings
3. The power of follow-up questions to dig deeper and ensure your solutions align perfectly with their goals

Press play to master the three levers that keep your sales team customer-focused, increase close rates, and prevent avoidable mistakes in every meeting.

How has Microsoft stayed at the top for decades—and what can your sales team learn from their approach?

Success isn’t just about having a great product; it’s about truly understanding your customers’ needs and innovating around them. This episode explores how Microsoft consistently stays ahead, and why early, insightful customer conversations are the secret weapon that can help your team outperform competitors in 2026.

By listening, you’ll learn:

1. How to uncover exactly what your customers want in the first meeting to drive faster, more successful sales
2. Why relentless innovation is important—but knowing your customer is even more critical
3. Practical ways to align your product, service, and sales process with your customers’ core needs to increase close rates

Press play to discover how to put customer understanding at the heart of your sales process—so your team can stay ahead, close more deals, and build lasting success like Microsoft.

New episodes every Monday, Wednesday and Friday.

Grow Your Sales By 25% - Book in for a FREE 30-minute Sales Process Audit and walk out with 3 rapid actions that will GROW your Sales

To see how we’ve helped business grow their sales:

Read Client Results

Watch Testimonials

Or email Ben if you would like to get in touch: hello@strongersalesteams.com

This podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management.

What separates great sales teams from average ones—and why do some keep winning no matter the market?

Across pre-, during, and post-COVID environments, the highest-performing sales teams consistently share the same core habits. This episode breaks down what top teams do differently when it comes to accountability, learning, and pipeline management—and how you can apply those same principles to lift results without burning out.

In this episode, you’ll learn:

1. How great sales teams use metrics as a tool for improvement rather than pressure or blame
2. Why strong teams actively challenge each other and build a culture of continuous learning
3. How balancing short-term wins with long-term pipeline creation prevents panic and drives consistent results

Hit play to discover the three evergreen habits that help sales teams stay competitive, resilient, and consistently improving—no matter the market conditions.

New episodes every Monday, Wednesday and Friday.

Grow Your Sales By 25% - Book in for a FREE 30-minute Sales Process Audit and walk out with 3 rapid actions that will GROW your Sales

To see how we’ve helped business grow their sales:

Read Client Results

Watch Testimonials

Or email Ben if you would like to get in touch: hello@strongersalesteams.com

This podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management.