Are you overwhelmed by social media metrics? 🤯 You're not alone!

Have you ever wondered if your social media metrics are truly reflecting the success of your marketing efforts?



You’ll never know unless you know which metrics actually matter when it comes to social media!

This week we’re chatting about the importance of looking beyond vanity metrics like views and likes.

We’re deep diving into the significance of engagement rates, click-through rates, conversion rates, and overall brand awareness, offering practical insights for small business owners and marketers alike to truly measure the impact of their social media efforts and how they contribute to broader marketing objectives.



We’re talking about how to categorize metrics, and how the “vanity metrics” all contribute to a greater understanding of your social media performance.

Episode Highlights:

• Importance of measuring engagement rates, click-through rates, and conversion rates over mere vanity metrics

• Platform-specific metrics and industry benchmarks for Facebook, Instagram, and LinkedIn

• Tips for improving social media performance, including visuals, consistency, and audience engagement

• The role of tracking profile views and utilizing URL trackers for better marketing ROI

Resources

• Google Campaign URL creator

• Loomly

• Bit.ly

• Collabster Engagement Rate Calculator

Drop a question or a review! We love getting feedback from our listeners!

Connect with me:

Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn - https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

How does your business show up online?

Now, more than ever, people do not want to be sold to when they’re scrolling through their favorite social media platforms.


That’s why it’s so crucial to mix up your content and show the human side of your business.


But how do you balance those posts that you share your services and the value of working with you, with behind-the-scenes, down-to-earth content?

Think messy desks, blooper reels, and all the behind-the-scenes that show you’re just like the rest of us.


This is the content that resonates with your audience’s daily lives, struggles, and joys.


Remember, social media is for connection and entertainment, not a 24/7 sales pitch.


Yes, the goal of marketing is often driving sales and growth, but audiences gravitate towards content that resonates with their daily lives and struggles.


Sharing those personal anecdotes and behind-the-scenes glimpses, we can foster genuine connections that go beyond mere transactions.

So that’s what we’re diving into this week - showing up relatably, authentically and in different avenues to better engage our audiences.

Episode Highlights:

• Importance of relatable content in social media marketing.

• How vulnerability and sharing personal stories build stronger connections.

• Tips for diversifying content formats and maintaining authenticity.

• Practical advice for creating engaging behind-the-scenes posts.

• Addressing the balance between business-driven content and audience connection.

Resources

• Book a strategy session

• Download our Free Strategy Planner to help get clarity on your social media strategy.

Drop a question or a review! We love getting feedback from our listeners!

Connect with me:

Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn - https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

I’m a stickler for the fact that social media is rented space.



Every time Instagram goes down, the marketing world freaks out - but you know what works? What doesn’t go down? Email marketing.

This week, we’re discussing the how and whys of email marketing.



With 4 billion daily email users and an ROI of 4000%, email is a goldmine for customer acquisition and retention.

We’re talking about actionable strategies for building and optimizing your email list, from fine-tuning your website's contact forms to leveraging lead magnets and collaborating with other businesses.



Whether you're new to email marketing or looking to refine your approach, get ready to take notes and transform your digital marketing game. Let's get started!

Episode Highlights:

• Importance of owning an email list vs. relying solely on social media.

• Effective methods to capture email subscribers via website and social media.

• My favorite email marketing platforms.

• Success stories from clients on email marketing.

Resources

Liz Wilcox Email Membership
ConvertKit
Book a strategy session
Social Media Strategy Planner (Free Download)

Drop a question or a review! We love getting feedback from our listeners!

Connect with me:

Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn - https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

Feel like you can’t keep up with all the changes and best practices to be successful on social media? It’s not just you.

Instagram and Meta are ALWAYS changing.

It can often feel like what works one week doesn’t work the next. It’s frustrating when you feel like you have a strategy and then the next week a tornado swoops in and nothing works the way you want it to.

This week, we’re deep diving into the latest Instagram updates. From algorithm changes to creating content that ensures your content gets the visibility it deserves, let’s talk about what you need to know about these recent updates, and what is maybe getting some click-baity attention for undeserved reasons. We’re looking at you Meta Verified.

Enjoyed the episode? Don’t forget to leave a review on Apple Podcasts or Spotify. Share it with your friends and colleagues who could use some social media savvy, and help us spread the knowledge!

Episode Highlights:

• What are the new ranking factors, and what it means for smaller creators and businesses

• The importance of early engagement to reach.

• What you need to know about reels and how to get more eyes on them.

• New Content aggregating guidelines and how to use collaborative content effectively

• What’s really up with Meta Verified for business.

Resources Mentioned

- Snaptik to remove watermarks: https://snaptik.app/

- Social Media Today Article: https://www.socialmediatoday.com/news/instagram-longer-reels-hurt-performance/715867/

- Strategy Sessions: https://www.heidijschmidt.com/contact-us-1

Drop a question or a review! We love getting feedback from our listeners!

Connect with me:

Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn - https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

What’s a business lie that you’ve been told? Or a misconception you have about the various roles within business.

That marketing and sales are one in the same? Lies! They are not, and I’m here to tell you exactly why. (I mean if you’re a solopreneur they are kind of the same however, they’re also not… but that’s a different story.)

In this episode, let’s unpack the distinction between marketing and sales and how they can lead to misplaced expectations in your business. Marketing should be your lead generator, build brand awareness and bring potential customers to your digital doorstep, not your sales closer. When you have unrealistic expectations, you set everyone up for failure so knowing the difference between these two pivotal business roles can help levelset and set the stage for business growth.

We’ll illuminate the common pitfalls business owners face and share some practical tips to enhance your marketing efforts.

Episode Highlights:

- How marketing can bring the horse to water, or the pivotal role of marketing in attracting potential customers and creating opportunities for sales conversions.

- Why regular, consistent, and clear messaging is vital in keeping your audience engaged and ready to transition smoothly into sales.

- The significance of non-sales metrics like audience engagement and website traffic in gauging the effectiveness of your marketing efforts.

- How a clearly defined brand story and consistent messaging can enhance your marketing strategies and create more meaningful connections with your audience.

Drop a question or a review! We love getting feedback from our listeners!

Connect with me:

Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn - https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

We all know about those social media “best practices” right?

Some of them…that we’re hanging onto might be a bit dated and are hindering our reach and engagement online. These are what I call marketing bad habits. And we all have them.

We all think we know everything when it comes to marketing our businesses best, but sometimes, what we think is best is doing more harm than good. Like - why are you still following your sister's best friend on your business account? Or your 13-year-old cousin. You know, bad habits like that.

Similarly, let’s talk about not just marketing ourselves on social media - it’s 2024, let’s talk about having a multi-channel approach. Because some business are still expecting BIG things but only marketing on one channel and that just doesn’t cut it when you’re talking about rented space.

This week, we’re discussing bad habits to break so you can improve your marketing, connect with your audience authentically, and achieve the results you want to see.

Highlights

• Why you should better curate your following and stop following old college roommates and family members.

• Why posting and ghosting doesn’t cut it anymore

• How to get over the perfection complex and why letting perfect be the enemy of good is hindering your marketing efforts.

• Why in 2024 you need a multi-channel approach.

I would LOVE your feedback! If there’s something you want to learn or hear more about, I’d love to hear from you! Send me an email to heidi(at)heidijschmidt.com. Also, podcasts grow thanks to listeners like you - share your thoughts in a review so more people can find this podcast!

Drop a question or a review! We love getting feedback from our listeners!

Connect with me:

Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn - https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

Let’s talk about content creation burnout.

It’s a real thing, there are marketers out there who are ALWAYS just creating.

Unfortunately, we all face content creation hurdles. We all hit creator's block once in a pink moon. But, you don’t always need to create your content from scratch,

Today, we’re discussing strategies for repurposing old content and giving it new life—not just on social media but also in long-form content.

Whether it’s avoiding content creation fatigue or effectively using tools and resources to maximize your content’s reach, we’re talking about it all. We’re discussing how repurposing content isn't just a strategy; it's self-care for the busy entrepreneur. So tune in, get inspired, and let’s learn how to make our content workflow as efficient and impactful as possible.

Episode Highlights:

• The importance of having a content strategy with defined pillars or buckets.

• How to utilize tools and external resources to improve content creation efficiency.

• How to effectively repurpose your content including videos, blogs, and podcasts and how to chunk into smaller, more manageable pieces.

• How to manage content overload and the significance of revisiting evergreen content and repurposing it for things like social content, and email marketing.

• The importance of using content calendars and tools for efficient content management.

Resources mentioned:

CastMagic

Hire a Unicorn

Liz Wilcox Email Membership (Weekly templates!)

Content Planner Download

Drop a question or a review! We love getting feedback from our listeners!

Connect with me:

Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn - https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

Are you struggling to find fresh ideas for your social media, blog, or podcast content?

We often hear that we should be repurposing our content. But how do we know what’s the best content to repurpose and where should we repurpose it to?

And what about new content ideas? How do I come up with those?

Well, you are in luck because today, I’m sharing how to repurpose your content, and not just on social media. Think blogs, podcasts, YouTube, etc. I’ll also share my secrets for getting new content ideas!

Are you ready to tune in, gain valuable insights into the strategic thinking process behind sparking fresh content ideas, and discover my expert tips on reigniting content inspiration across various marketing platforms? If so, press play, and let’s get inspired!

Episode Highlights:

• Finding new ways to repurpose your content across social media

• Using surveys to spark engagement and gain valuable insights from your audience

• Benefits of creating evergreen content and what evergreen content performs best

• Benefits of motivational and inspirational content

• Sharing some of my best-performing content

• How to utilize “throwback Thursdays”

• Ways to use content to Position Yourself as an Authority Figure

• How to use seasonal content to your advantage

Drop a question or a review! We love getting feedback from our listeners!

Connect with me:

Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn - https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com