Kelly Faetanini, founder and lead designer of Kelly Faetanini Bridal, joins Sales POP! to share the customer-centric playbook that turned her brand into a leader in luxury bridal — covering authenticity, hiring for emotional intelligence, and why a grounded leader outperforms a frantic one in any high-pressure industry. A practical conversation with lessons that apply far beyond wedding fashion. Learn more at https://www.kellyfaetanini.com/.

Dominic Forth, CEO of Thought Leaders America and former BBC broadcast journalist, joins John Golden to explain why the most qualified person rarely wins the deal — and how visibility, storytelling, and composure under pressure build the authority that does. Learn more at Thought Leaders America.

April Martini and Anne Candido, co-founders of Forthright People and authors of The Power of Your Personal Brand, join John Golden to explain why middle managers stall and how a deliberate personal brand becomes their competitive advantage. They share a four-part framework built on 45 combined years of branding experience and show how to apply it in 20-minute chunks. Learn more at https://forthright-people.com/.

In this Sales POP! Expert Insight Interview, John Golden talks with Cory Dunham, Executive Leadership Coach and Co-Owner of Dunham Marketing Services, about how founder-led service businesses win by clarifying their message, aligning their teams around real values, and turning those values into decisive action — especially in the fragile moments right after a sale. Learn more and connect with Cory at https://corydunham.com/.

Jon Benson, copywriter, entrepreneur, and founder of BNSN AI, joins Sales POP! to explain how marketers can shift from writer to conductor — directing AI agents, injecting human values into copy, and producing in days what once took teams of ten. Learn more and grab the free Buyer Profile at https://bnsn.ai/.

Justin Goodbread, founder of Relentless Value Coaching and creator of the Deca Millionaire Way, joins John Golden to explain why so many service-based founders get stuck at the epicenter of their own businesses — and walks through the five-step Relentless Framework he has used to build and exit seven companies. Learn more at https://www.justingoodbread.com/.

Laura Kriska, founder of We Building Solutions and author of The Business of WE, joins John Golden to share her We-Building framework for bridging invisible us-vs-them divides that quietly drain deadlines, revenue, and trust inside Fortune 500 companies. She walks through the four stages of trust every working relationship moves through and explains why hybrid work has made the climb harder than ever. More at https://www.laurakriska.com/.

Derek De Vette, Co-Founder and Head of Strategic Communications at Halo Communications, joins John Golden to explain how AI search has rewritten the PR playbook and why niche earned media now outperforms marquee placements for sales pipeline growth. Derek shares fresh data on ChatGPT and Claude citation patterns and a practical playbook for becoming the cited source inside AI answers. Learn more at https://halocomms.agency/.