Rihab Abouzaki, creative director at This and That Communications, cuts through the noise on international advertising. Her approach ignores flashy social media metrics and focuses on what actually converts: streaming TV and strategic podcasting.

American consumers demand credibility. That means partnering with tax-paying U.S. agents who unlock access to 300+ streaming platforms reaching massive audiences weekly. Entry costs start at just $5,000 monthly—far more accessible than most Gulf brands realize.

Podcasts offer something digital ads can't: intimate connection. When brand leaders share authentic stories on industry-relevant shows, they build authority and trust that drives real action.

If you've written off red wine as "too bitter" or "too strong," Michael Fors has news for you—the wine isn't the problem. Proper aeration is.

As founder of Liquid Jazz, Fors developed a nature-inspired solution after observing waves rolling over coastal rocks. His innovative decanter mimics this natural process, using stepped ridges to dramatically increase wine's surface area exposure.

The result? A four-minute rocking motion unlocks flavors and aromas that remain trapped in traditional bottles and glasses. What seemed harsh becomes approachable; what tasted one-dimensional reveals unexpected complexity.

The same technology works for spirits too—bourbon and scotch enthusiasts report smoother, more nuanced experiences with Liquid Jazz's ridged glassware.

Transform your next bottle at Liquid Jazz Experience.

Interview with Alexis Sikorsky, Strategic Advisor

Most founders hit a wall at $5 million in revenue. Alexis Sikorsky, who led a nine-figure private equity exit, shares the proven framework for breaking through.

Start by auditing your time. List every task you handle, then delegate everything that doesn't absolutely require the founder's touch. Stop attending meetings where you add minimal value.

Next, build financial clarity. Track 10-20 metrics monthly—not quarterly. Focus on cash flow, margins, customer lifetime value, and capital efficiency.

Upgrade leadership strategically. Fractional executives deliver senior expertise without the full-time price tag, but hire cohesive teams rather than disconnected contractors.

For exit planning, understand that PE firms evaluate three-year potential, not just current performance. Clean your EBITDA and learn their language early.