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SPECIAL EDITION | Chime Forum: Community-Driven Disruption Playbook
- Nov 30 2023
- Durata: 1 ora e 1 min
- Podcast
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SPECIAL EDITION | Chime Forum: Community-Driven Disruption Playbook
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Riassunto
Sintesi dell'editore
At a recent MTM Forum held at Chime's Headquarters in San Francisco, four Visionaries throwing out the old advertising playbook came together to write a new one, and it's all about igniting your community to disrupt the status quo.
In this special episode, Vineet Mehra, CMO, Chime, Jamie Gersch, CMO Rothy's, Michelle Taite, CMO, Intuit Mailchimp, and Kory Marchisotto, CMO, e.l.f. Beauty and President, Keys Soulcare, created a community-driven disruption playbook, instead of relying solely on celebrities or influencers
Make sure to check out the article recap, where you can also find the videos of the campaigns mentioned in the podcast:
· Chime Case Study: Igniting Your Community as Your Best Spokesperson
· Rothy’s Case Study: Knowing When to Embrace Your Community’s Feedback
· Mailchimp Case Study: Engaging with Community Wherever They Go
· e.l.f. Beauty Case Study: Giving Your Community the Keys to Drive the Brand
ABOUT VISIONARIES
The Visionaries Podcast is recorded from MTM’s Live Visionaries show on Zoom and hosted by Lisa Hufford, Founder of Simplicity Consulting, a 24 Seven Company. It airs monthly.
CREDITS
"Visionaries" is brought to you in partnership with The Wall Street Journal and our parent company, 24 Seven, which specializes in helping you find exceptional marketing and creative talent for your teams. To learn more, click here.
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