In this special episode of Visionaries, Kathy Hollenhorst, Strategic Advisor of Marketers That Matter, sat with the San Francisco Marketing Community at the MTM Forum hosted at Box's Headquarters with special guests: Chris Koehler, the CMO at Box; Chrissy Anderson, the VP of Strategic Planning & Operations at Intercom; Nii Mantse Addy, the CMO at Philo; Santi Pochat, the VP of Brand at LinkedIn; and Terry Seitz, the VP of North America Marketing at Visa.

As our industry is becoming more complex, fast-paced, and digital-everything—and with no sight of things slowing down—we need a whole new way of leading. In this episode, we cover the essential muscles and mindsets modern marketers need to flex.

The main three muscles discussed in this forum were:

Adaptability: Understanding AI’s Impact on Your Business
Clarity: Insight-based Marketing that Breaks Through Today’s ‘Noise’
Courage: Taking the Lead of Your Career
Empathy & Emotional Intelligence: Seeing from others' lens

ABOUT VISIONARIES

The Visionaries Podcast is recorded from MTM’s Live Visionaries show on Zoom and hosted by Lisa Hufford, Founder of Simplicity Consulting, a 24 Seven Company. It airs monthly.

CREDITS

"Visionaries" is brought to you in partnership with The Wall Street Journal and our parent company, 24 Seven, which specializes in helping you find exceptional marketing and creative talent for your teams. To learn more, click here.

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Visionaries Season 3 is here! First up is Sadira Furlow, Chief of Brand and Communications at Tony's Chocolonely, and Sheila Pollak, Chief Brand Experience Officer at Orvis. In this episode, they discuss:

• The hidden benefits of living and working internationally.
• Tips on keeping remote teams engaged and innovative.
• Pivotal moments that led to bold and necessary career moves.
• The power of wielding levity and humor as you lead.
• The similarities and differences in leading small vs. mega-brands.
• The fine line between having a brand purpose and saving the world?
• And so. much. more.

ABOUT VISIONARIES

The Visionaries Podcast is recorded from MTM’s Live Visionaries show on Zoom and hosted by Lisa Hufford, Founder of Simplicity Consulting, a 24 Seven Company. It airs monthly.

CREDITS

"Visionaries" is brought to you in partnership with The Wall Street Journal and our parent company, 24 Seven, which specializes in helping you find exceptional marketing and creative talent for your teams. To learn more, click here.

FOLLOW US!

• Find us on LinkedIn & Instagram

At a recent MTM Forum held at Chime's Headquarters in San Francisco, four Visionaries throwing out the old advertising playbook came together to write a new one, and it's all about igniting your community to disrupt the status quo.

In this special episode, Vineet Mehra, CMO, Chime, Jamie Gersch, CMO Rothy's, Michelle Taite, CMO, Intuit Mailchimp, and Kory Marchisotto, CMO, e.l.f. Beauty and President, Keys Soulcare, created a community-driven disruption playbook, instead of relying solely on celebrities or influencers

Make sure to check out the article recap, where you can also find the videos of the campaigns mentioned in the podcast:

· Chime Case Study: Igniting Your Community as Your Best Spokesperson

· Rothy’s Case Study: Knowing When to Embrace Your Community’s Feedback

· Mailchimp Case Study: Engaging with Community Wherever They Go

· e.l.f. Beauty Case Study: Giving Your Community the Keys to Drive the Brand

ABOUT VISIONARIES

The Visionaries Podcast is recorded from MTM’s Live Visionaries show on Zoom and hosted by Lisa Hufford, Founder of Simplicity Consulting, a 24 Seven Company. It airs monthly.

CREDITS

"Visionaries" is brought to you in partnership with The Wall Street Journal and our parent company, 24 Seven, which specializes in helping you find exceptional marketing and creative talent for your teams. To learn more, click here.

FOLLOW US!

• Find us on LinkedIn & Instagram