What is your personal brand, and why do you need to prioritise it as a consultant?

In this episode of Reinventors, Mel Loy and Fady Ramzy engage in a thought-provoking conversation with Petra Zink, an expert in personal branding and consulting. Petra shares her journey from corporate marketing to helping executives and entrepreneurs systemize their knowledge into monetizable intellectual property. She emphasizes the importance of personal branding, not as a means of self-promotion, but as a way to communicate value and attract opportunities. Petra discusses the misconceptions surrounding personal branding, particularly the idea that it equates to bragging or being an influencer, and instead frames it as a strategic approach to showcasing one's expertise and the outcomes they can deliver for clients.

The discussion delves into practical steps for building a personal brand, including defining what one wants to be known for, creating a signature framework, and developing memorable language that resonates with potential clients. Petra also highlights the significance of consistency in branding and the need for consultants to adapt to the evolving landscape of work, especially in light of AI and changing client expectations. The episode wraps up with Petra sharing her insights on the importance of authenticity, the role of content creation in establishing authority, and the necessity of building trust over time in the consulting space.

Connect with Petra

Follow Petra on LinkedIn here.

Check out Petra's business, Impaccct, here.

Chapters
00:00 Introduction to Personal Branding
01:52 Defining Personal Brand and Its Importance
04:31 Overcoming Discomfort with Personal Branding
06:41 Steps to Build a Personal Brand
08:29 Developing Signature Frameworks
10:41 Creating Brand Assets and Consistency
15:22 Balancing AI and Authenticity in Branding
18:22 The Concept of Authenticity in Branding
19:52 The Shift from Company Branding to Personal Branding
25:37 Converting Content into Clients
28:35 Final Thoughts and Rapid Fire Questions

Connect with us on LinkedIn!

• Fady Ramzy
• Mel Loy

Want more?

Each week we send out a nifty two-page summary of an episode of Reinventors, including key takeaways and an action list. Find out more and get yours here.

Ever considered freelancing or consulting? Curious about what it involves?

In this episode, Melanie Loy and Fadi Ramzy discuss the journey of freelancing and consulting, exploring both the pros and cons. They share personal experiences, insights on self-discovery, and the challenges of imposter syndrome. The conversation emphasizes the importance of networking, the realities of running a business, and the need for flexibility and hard work in the freelancing world.

Chapters
00:00 Introduction to Freelancing and Consulting
04:30 Pros of Freelancing
17:47 Cons of Freelancing
33:36 Key Takeaways and Conclusion

Connect with us on LinkedIn!

• Fady Ramzy
• Mel Loy

Want more?

Each week we send out a nifty two-page summary of an episode of Reinventors, including key takeaways and an action list. Find out more and get yours here.