Reinventors: Consulting Conversations Over Coffee copertina

Reinventors: Consulting Conversations Over Coffee

Reinventors: Consulting Conversations Over Coffee

Di: Mel Loy & Fady Ramzy
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Re-inventors: Consulting conversations over coffee is a 10-episode podcast series hosted by two experienced consultants from two ends of the globe, but for everyone, everywhere!


Cairo-based Fady Ramzy and Brisbane-based Mel Loy come together each week to deliver short, sharp episodes for those who are new to or considering making the leap into freelancing and consulting.


Expect casual, fun, but informative conversations over coffee between Fady and Mel and their guests as we explore all the elements of freelancing - from getting your first client, to writing proposals, managing your business, and all the adventures along the way.


More of a visual person? Watch the episodes on https://www.youtube.com/@ReinventorsConversations

© 2026 Reinventors: Consulting Conversations Over Coffee
Economia Gestione e leadership Leadership
  • Episode 2: How to build your personal brand, with Petra Zink
    Jan 20 2026

    What is your personal brand, and why do you need to prioritise it as a consultant?

    In this episode of Reinventors, Mel Loy and Fady Ramzy engage in a thought-provoking conversation with Petra Zink, an expert in personal branding and consulting. Petra shares her journey from corporate marketing to helping executives and entrepreneurs systemize their knowledge into monetizable intellectual property. She emphasizes the importance of personal branding, not as a means of self-promotion, but as a way to communicate value and attract opportunities. Petra discusses the misconceptions surrounding personal branding, particularly the idea that it equates to bragging or being an influencer, and instead frames it as a strategic approach to showcasing one's expertise and the outcomes they can deliver for clients.

    The discussion delves into practical steps for building a personal brand, including defining what one wants to be known for, creating a signature framework, and developing memorable language that resonates with potential clients. Petra also highlights the significance of consistency in branding and the need for consultants to adapt to the evolving landscape of work, especially in light of AI and changing client expectations. The episode wraps up with Petra sharing her insights on the importance of authenticity, the role of content creation in establishing authority, and the necessity of building trust over time in the consulting space.

    Connect with Petra

    Follow Petra on LinkedIn here.

    Check out Petra's business, Impaccct, here.


    Chapters
    00:00 Introduction to Personal Branding
    01:52 Defining Personal Brand and Its Importance
    04:31 Overcoming Discomfort with Personal Branding
    06:41 Steps to Build a Personal Brand
    08:29 Developing Signature Frameworks
    10:41 Creating Brand Assets and Consistency
    15:22 Balancing AI and Authenticity in Branding
    18:22 The Concept of Authenticity in Branding
    19:52 The Shift from Company Branding to Personal Branding
    25:37 Converting Content into Clients
    28:35 Final Thoughts and Rapid Fire Questions


    Connect with us on LinkedIn!

    • Fady Ramzy
    • Mel Loy


    Want more?

    Each week we send out a nifty two-page summary of an episode of Reinventors, including key takeaways and an action list. Find out more and get yours here.

    Mostra di più Mostra meno
    40 min
  • Episode 1: How to Get Started - the Pros and Cons of Consulting
    Jan 13 2026

    Ever considered freelancing or consulting? Curious about what it involves?

    In this episode, Melanie Loy and Fadi Ramzy discuss the journey of freelancing and consulting, exploring both the pros and cons. They share personal experiences, insights on self-discovery, and the challenges of imposter syndrome. The conversation emphasizes the importance of networking, the realities of running a business, and the need for flexibility and hard work in the freelancing world.

    Chapters
    00:00 Introduction to Freelancing and Consulting
    04:30 Pros of Freelancing
    17:47 Cons of Freelancing
    33:36 Key Takeaways and Conclusion

    Connect with us on LinkedIn!

    • Fady Ramzy
    • Mel Loy


    Want more?

    Each week we send out a nifty two-page summary of an episode of Reinventors, including key takeaways and an action list. Find out more and get yours here.

    Mostra di più Mostra meno
    35 min
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