• 4. Styled Shoots - Benefits of doing them - How to put together a styled shoot
    Oct 14 2020

    Today's episode talks all about styled shoots for photography. How to create a styled shoot, the benefits of them, and how to execute one successfully.

    I share about how to connect with wedding vendors, and how to approach them about doing a styled shoot with you.

    I talk about the costs involved with the shoot as well as how t you can use a styled shoot to get into a new market and help attract your ideal client.

    Connect with Jennie at the links below

    http://jennietewell.com/

    http://instagram.com/jentewell

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    29 min
  • 3. When to Ask For Help / Outsourcing
    Oct 7 2020
    This podcast episode will be geared more towards the photographer that has been in business for a few years, but I don’t want the beginner photographers to discount this as something valuable to tuck away for later. You will need help with your business. I hope you get to the place where you have so much business coming in that you just can’t keep up. That is a good thing. That means you are growing. That means you are in demand. All of those things are great. What isn’t great though is if you stay at that place and try to do everything on your own. You are setting yourself up for failure. I’m the type of person that doesn’t like to ask for help. I can do it myself. I don’t want someone else to come in and make mistakes. If I ask for help it makes me feel like I’m not capable, and that I’m week. All of those are things the enemy tells us. You need to ask for help. You can’t do everything on your own. The most important thing you need in your life and your business is power from the Lord. With His strength, we can accomplish much more than we can in our own power. Today I want to talk all about getting help before it is too late. Getting help before you get burned out... How can you begin to outsource some things so you are not overwhelmed, overworked, and exhausted. When you begin to get help, it will bring back the joy you have for your business. Is that joy gone? Does photography feel like a job to you? Do you dread editing one more session? Does the thought of sitting down at your desk make you cringe? Can you even find the time to sit and work? Do you feel like you are accomplishing a ton in your business but your home or kids are suffering because of it? If you are saying yes to any of those questions then you need to outsource. I want to talk today about how to begin getting help. What you can outsource, and why you need to do it. Outsourcing has become one of my favorite things to do. And that is hard to say for someone that doesn’t like to ask for help, but It has given me back the creative freedom in my business. And after you experience what true freedom looks like, you will never go back to the old way of doing business. I know that a lot of people are hesitant when it comes to outsourcing. First I want to talk about what your hesitations might be when it comes to outsourcing because I have had the same hesitations as well, I promise. Number one, nobody can do it exactly like me. This is true, but if your business is in a place where only you can do everything in your business it will never grow. You have to be able to have the ability to train other people to do things as close to you as possible. Somebody once told me that if I could train somebody to do the job 80% as good as I can do it that I need to outsource it. This really helped me to not seek perfection went outsourcing. That other 20% leaves room for grace and room to grow. Another reason people say they don’t want to outsource is that they don’t have the money. This was probably my biggest fear when it came to letting go. I was afraid that it would take away from my income. I raised my prices exactly what the amount it would cost me to outsources was, and never looked back. It was such a small amount in the grand scheme of things that my clients didn’t even notice the price increase. And my income wasn’t affected at all. Actually, the opposite happened. My income grew because it gave me more time to focus on the things that help my business to grow. I think the other big reason people don’t outsource is that they don’t know how to begin. There are so many options out there. It’s hard to know what will be the best bet for your business. There are virtual assistants, there are large companies that you can outsource to, and then there are private editors and private assistants. I have done a little bit of each. Right now, I personally am super happy with my private editors. My mom works for me. She does a lot of my client communication, and she also culls for my blog posts. And then I have a full-time assistant that does culling, editing, and album design. She only works for me, so she doesn’t work for a lot of photographers. I trained her, and it has been an amazing fit. I brought Julie on in my busiest season when I was desperate for help. I didn’t think I had the time to train someone new, but looking back I didn’t have the time to not train some. She has been a Godsend. I also just hired a VA to do some work for me. I have used large companies in the past when it comes to editing, and I was pleased with them. I just personally prefer to work with the same person, and I really like that my editor does more than just editing. She is definitely more than just an editor but more of my personal assistant... But I know that can be a huge help. Photographers Edit is my personal favorite big box company for editing though. And it’s a great option if you don’t know someone that you...
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    25 min
  • 3. When to Ask For Help - Outsourcing
    Oct 7 2020
    This podcast episode will be geared more towards the photographer that has been in business for a few years, but I don't want the beginner photographers to discount this as something valuable to tuck away for later. You will need help with your business. I hope you get to the place where you have so much business coming in that you just can't keep up. That is a good thing. That means you are growing. That means you are in demand. All of those things are great. What isn't great though is if you stay at that place and try to do everything on your own. You are setting yourself up for failure. I'm the type of person that doesn't like to ask for help. I can do it myself. I don't want someone else to come in and make mistakes. If I ask for help it makes me feel like I'm not capable, and that I'm week. All of those are things the enemy tells us. You need to ask for help. You can't do everything on your own. The most important thing you need in your life and your business is power from the Lord. With His strength, we can accomplish much more than we can in our own power. Today I want to talk all about getting help before it is too late. Getting help before you get burned out... How can you begin to outsource some things so you are not overwhelmed, overworked, and exhausted. When you begin to get help, it will bring back the joy you have for your business. Is that joy gone? Does photography feel like a job to you? Do you dread editing one more session? Does the thought of sitting down at your desk make you cringe? Can you even find the time to sit and work? Do you feel like you are accomplishing a ton in your business but your home or kids are suffering because of it? If you are saying yes to any of those questions then you need to outsource. I want to talk today about how to begin getting help. What you can outsource, and why you need to do it. Outsourcing has become one of my favorite things to do. And that is hard to say for someone that doesn't like to ask for help, but It has given me back the creative freedom in my business. And after you experience what true freedom looks like, you will never go back to the old way of doing business. I know that a lot of people are hesitant when it comes to outsourcing. First I want to talk about what your hesitations might be when it comes to outsourcing because I have had the same hesitations as well, I promise. Number one, nobody can do it exactly like me. This is true, but if your business is in a place where only you can do everything in your business it will never grow. You have to be able to have the ability to train other people to do things as close to you as possible. Somebody once told me that if I could train somebody to do the job 80% as good as I can do it that I need to outsource it. This really helped me to not seek perfection went outsourcing. That other 20% leaves room for grace and room to grow. Another reason people say they don't want to outsource is that they don't have the money. This was probably my biggest fear when it came to letting go. I was afraid that it would take away from my income. I raised my prices exactly what the amount it would cost me to outsources was, and never looked back. It was such a small amount in the grand scheme of things that my clients didn't even notice the price increase. And my income wasn't affected at all. Actually, the opposite happened. My income grew because it gave me more time to focus on the things that help my business to grow. I think the other big reason people don't outsource is that they don't know how to begin. There are so many options out there. It's hard to know what will be the best bet for your business. There are virtual assistants, there are large companies that you can outsource to, and then there are private editors and private assistants. I have done a little bit of each. Right now, I personally am super happy with my private editors. My mom works for me. She does a lot of my client communication, and she also culls for my blog posts. And then I have a full-time assistant that does culling, editing, and album design. She only works for me, so she doesn't work for a lot of photographers. I trained her, and it has been an amazing fit. I brought Julie on in my busiest season when I was desperate for help. I didn't think I had the time to train someone new, but looking back I didn't have the time to not train some. She has been a Godsend. I also just hired a VA to do some work for me. I have used large companies in the past when it comes to editing, and I was pleased with them. I just personally prefer to work with the same person, and I really like that my editor does more than just editing. She is definitely more than just an editor but more of my personal assistant... But I know that can be a huge help. Photographers Edit is my personal favorite big box company for editing though. And it's a great option if you don't know someone that you could personally train. If you are ...
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    25 min
  • 2. The Best Decision I Made For My Photography Business
    Oct 1 2020
    Today I want to share with you one thing that completely transformed my business. If you listened to my first episode I mentioned this for a brief moment but I really want to take the time to expound on it some more and talk about why it was such a pivotal moment for my business and why I believe a can transform your business as well 6 years ago I was shooting anything and everything. I knew that I wanted to make a change, but I didn't know how to. Families and portraits were my "bread and butter". I honestly didn't want to specialize as a family photographer. There is nothing wrong with being a family photographer, I personally just wasn't passionate about it. But that's 80% of the work I was doing. I honestly thought it would be cool to be a wedding photographer. At this time though, I had only photographed a handful of weddings. I definitely wasn't considered a wedding photographer. But I knew one day that would be what I would want to do. I didn't think there was any way that I could jump all into weddings at that time though because well... I wasn't shooting them enough. I knew I wanted to get there though. I remember going to lunch with a friend and she told me that I just needed to go for it and I thought that that was great for you but there's no way that I can do that. I went to a photography retreat over the Summer. This was the first thing that I went to like this. I told y'all that I didn't invest in education in the beginning days. And to be honest, I didn't even invest in this retreat. Someone dropped out of the retreat last minute, and the leader randomly offered me her ticket. I was blown away. I know that God wanted me there. That retreat shaped me and my business, and I look back at that retreat as a pivotal moment for me. For a few reasons. Because it gave me an appetite for community and education. I wanted more after attending. It also is the one thing that highly encouraged to make a huge shift in my business. One of the things we spoke on was goals, and where we saw our business going, and where we wanted it to go. I told everyone that I eventually wanted to be a wedding photographer, but I didn't see that happening for a few years. Long story short, after the retreat was over I was so motivated and encouraged by everyone there to take the plunge. That is just what I did. I came home and completely reworked my website. I only showcased wedding related images. I changed my branding, and I started speaking to brides, and to my ideal client. I still photographed the other, but I was showing the majority of my work as wedding-related images. This was the thing that was the hardest for me when making the switch. I still wanted to photograph families/portraits because that was my source of income at the time, but I also wanted to market myself as a wedding photographer. I think it was a game-changer for me when I realized that I could still work with my current portrait clients. I want to take you through things that I did to "market" myself as a wedding photographer. I changed my website. It was 100% geared towards weddings, engagements, and couples. My hero images, the main ones on my site, were all wedding-related images. I had probably only photographed 6 weddings total at this point. I reused images that I have previously taken and began to use them on social media, etc. Facebook was huge at the time, so I tried to post something wedding related every few days. I stopped sharing as much about portraits, family sessions, etc. I thought that might slow down my portrait bookings, but it honestly didn't much. I still was booking about the same rate I was before, and this helped me through the transition. I set up a styled shoot with some local vendors in my area. This helped me create a relationship with some vendors as well as having some more images to use in my portfolio. Through that shoot, I was contacted by a magazine to do a wedding editorial, and I began to book more weddings. If you would be interested in me ever sharing an episode on putting together a styled shoot, and the benefits of it, send me a dm @jentewell, and I will work on putting something together. If you are marketing to everyone, it will be wasted time. If you can get incredibly clear about what you do (and don't do) and what your customers can expect along the way, then you're going to be able to serve the people who very specifically need exactly what you offer. You must articulate what you do and who it is for Go through your content and everything that you've been writing, including all of your emails and blog posts. Read them from the perspective of the person you want to target. You might find that you do not have a clear and defined target. I didn't see real growth until I niched down. The more you niche down the more you will earn. Who is your ideal client? I heard this quote and it made me laugh...
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    21 min
  • 1. An Introduction. A Little Bit About Me and My Business
    Sep 30 2020
    I created this podcast as a way to serve. I want to be able to help other photographers, and people in business learn the things that I learned the hard way. I have a strong desire to help other photographers learn and grow in their business. I also want to bring in some of the leading experts in the photography world that will share some of the ways that they do business. First off, I want to put a disclaimer out there, and say, I'm not a naturally gifted public speaker. Actually, public speaking is one of my biggest fears. If you listening in to hear how good of a public speaker I am, you will be disappointed. This way out my comfort zone so I hope you will listen in and not get hung up on the poor speaking ability, but I hope you will listen to the message. I wanted to start this first podcast off by telling you a little bit about me. I think it is helpful to know the person that is delivering the message. I'm a daughter of the king first and foremost. While this podcast is a business podcast primarily, I will have many things that I say that will point back to Christ. It's impossible for me to separate the two as everything I have been able to do in my business is because of the Lord. I'm a wife to Andrew. We have been married for almost 12 years. We started dating our senior year of college. Andrew is in full-time ministry and has been our whole married life. We have 3 girls Ashlyn, Caelyn and Lauryn, and we live in Mobile, Alabama. I'm southern without the accent. I love peach tea, shrimp, grits, and biscuits and gravy. We love living on the coast. I began my start with photography 10 years ago. I have to tell you how I got my first camera because this is quite a story. I knew I wanted to buy a camera. I always loved taking photos, and really anything creative I enjoyed. Andrew and I were newly married. We didn't have a lot of money as we were first starting out. I knew that if I wanted to buy a camera, we would have to sacrifice and save up for a while, or I could sell something of value to be able to buy a camera. That is what I did. I sold the only thing of value I had at the time, and that was my wedding dress. I have no regrets though. That put me on the path I am on. I'm not a super sentimental person so it didn't really even phase me to do that. I bought my first camera and began taking photos of anything and everything. A lot of senior portraits, a lot of families, even newborns. For the longest time, I thought I would want to specialize as a newborn photographer. That makes me giggle now because newborns are the one subject that is super difficult for me to photograph. I am a completely self-taught photographer. Meaning that I didn't have any training or even education when I first began. I learned through experience and trial and error. Because of that, I believe it took me a lot longer to get my business off the ground, and that is probably one of my biggest regrets when I was first starting out. I know if I had invested in education as a beginner, it would have not taken me so long to get my business to where it is now, but it was a journey, and I enjoyed the growth process. 6 years ago, I made the switch to exclusively photograph weddings, and that was one of the best decisions I have made for my business. I will talk about this in a podcast down the road because I have a lot to say about that. I absolutely love photographing weddings. However, 3 years ago I was at a place in my business that I had to make a tough decision. I was shooting 35 weddings a year, and still trying to do everything on my own. Be a good wife, mom, involved in our ministry, and it was not working. I couldn't keep up. I was drowning in work, and that was even with pulling many all-nighters just to stay afloat. I decided that I didn't want to work like that anymore. I believe in working hard and hustling, but I think it is about balance. I had a very unhealthy balance when it came to working. I knew something had to change. Instead of giving up my business, I decided to hire a team and begin to outsource some work. Looking back, I don't think I would have survived another year of business had I not done this. I am now a huge believer in the fact that you can't do everything. I had to get some help. I'm now at the place in my business where I'm making more than I have ever made, but I'm also working less than I have ever worked. I want each of you to have that same kind of freedom. There will be three decisions that you have to make in your business when you get to the place I was three years ago. You can quit altogether You can raise your prices significantly, and book way fewer clients Or you can delegate, get some things off of you, and share some of the responsibility. If you continue on in your business when you get to that place, you will eventually burn out, and lose all of the joy of photography....
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    10 min
  • Trailer for Scale for Success
    Sep 28 2020

    This podcast is for the photographer that wants to take their business to the next level. The person that wants to start bringing in a real income from their business. If you are wanting to go from part-time to full-time, reach 6 figures as a business owner, or even if you are just getting started in business, I'm here to help give you direction.

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    4 min