2. The Best Decision I Made For My Photography Business copertina

2. The Best Decision I Made For My Photography Business

2. The Best Decision I Made For My Photography Business

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 Today I want to share with you one thing that completely transformed my business. If you listened to my first episode I mentioned this for a brief moment but I really want to take the time to expound on it some more and talk about why it was such a pivotal moment for my business and why I believe a can transform your business as well 6 years ago I was shooting anything and everything. I knew that I wanted to make a change, but I didn't know how to. Families and portraits were my "bread and butter". I honestly didn't want to specialize as a family photographer. There is nothing wrong with being a family photographer, I personally just wasn't passionate about it. But that's 80% of the work I was doing. I honestly thought it would be cool to be a wedding photographer. At this time though, I had only photographed a handful of weddings. I definitely wasn't considered a wedding photographer. But I knew one day that would be what I would want to do. I didn't think there was any way that I could jump all into weddings at that time though because well... I wasn't shooting them enough. I knew I wanted to get there though. I remember going to lunch with a friend and she told me that I just needed to go for it and I thought that that was great for you but there's no way that I can do that. I went to a photography retreat over the Summer. This was the first thing that I went to like this. I told y'all that I didn't invest in education in the beginning days. And to be honest, I didn't even invest in this retreat. Someone dropped out of the retreat last minute, and the leader randomly offered me her ticket. I was blown away. I know that God wanted me there. That retreat shaped me and my business, and I look back at that retreat as a pivotal moment for me. For a few reasons. Because it gave me an appetite for community and education. I wanted more after attending. It also is the one thing that highly encouraged to make a huge shift in my business. One of the things we spoke on was goals, and where we saw our business going, and where we wanted it to go. I told everyone that I eventually wanted to be a wedding photographer, but I didn't see that happening for a few years. Long story short, after the retreat was over I was so motivated and encouraged by everyone there to take the plunge. That is just what I did. I came home and completely reworked my website. I only showcased wedding related images. I changed my branding, and I started speaking to brides, and to my ideal client. I still photographed the other, but I was showing the majority of my work as wedding-related images. This was the thing that was the hardest for me when making the switch. I still wanted to photograph families/portraits because that was my source of income at the time, but I also wanted to market myself as a wedding photographer. I think it was a game-changer for me when I realized that I could still work with my current portrait clients. I want to take you through things that I did to "market" myself as a wedding photographer. I changed my website. It was 100% geared towards weddings, engagements, and couples. My hero images, the main ones on my site, were all wedding-related images. I had probably only photographed 6 weddings total at this point. I reused images that I have previously taken and began to use them on social media, etc. Facebook was huge at the time, so I tried to post something wedding related every few days. I stopped sharing as much about portraits, family sessions, etc. I thought that might slow down my portrait bookings, but it honestly didn't much. I still was booking about the same rate I was before, and this helped me through the transition. I set up a styled shoot with some local vendors in my area. This helped me create a relationship with some vendors as well as having some more images to use in my portfolio. Through that shoot, I was contacted by a magazine to do a wedding editorial, and I began to book more weddings. If you would be interested in me ever sharing an episode on putting together a styled shoot, and the benefits of it, send me a dm @jentewell, and I will work on putting something together. If you are marketing to everyone, it will be wasted time. If you can get incredibly clear about what you do (and don't do) and what your customers can expect along the way, then you're going to be able to serve the people who very specifically need exactly what you offer. You must articulate what you do and who it is for Go through your content and everything that you've been writing, including all of your emails and blog posts. Read them from the perspective of the person you want to target. You might find that you do not have a clear and defined target. I didn't see real growth until I niched down. The more you niche down the more you will earn. Who is your ideal client? I heard this quote and it made me laugh...
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