In this episode of Real Talk, Alex and Nickii are joined by best-selling author and creative director Amy Kean, and Bloom North’s Head of Allyship, Seb Randle, who is also founder of The Helpful Space.

They delve into the bias we often see in the marketing world, where language to describe female leaders differs to their male counterparts. Expect frank and real discussion on whether imposter syndrome really is a thing, the importance of the words we use, and advice on what can be done to combat this bias.

Great conversation, great company, no BS.

Show notes:

The Helpful Space - https://www.linkedin.com/company/the-helpful-space/

Good Shout - https://goodshoutcommunity.com/

The study Amy refers to: https://www.theguardian.com/lifeandstyle/womens-blog/2014/oct/03/when-will-we-stop-calling-successful-women-abrasive

The Ted Talk Alex refers to: https://www.ted.com/talks/sheryl_sandberg_why_we_have_too_few_women_leaders?language=en

Real Talk is a new, straight-talking podcast from global marketing agency, IMA.

Hosted by Managing Director Alex Uprichard and Chief Executive Partner Nickii Gray, each episode invites an industry leader to call BS on a topic relevant to the marketing world. From the north-south divide to whether robots are taking over the world, and everything in-between.

This podcast is for brand leaders, marketers, and agency folk who want thought-provoking, straight-talking conversation.

Expect episodes to be conversational, punchy and pacy.