Episodi

  • Why Local Papers Are Reaching Readers a Press Release Can't with Carl Hudspith

    Why Local Papers Are Reaching Readers a Press Release Can't with Carl Hudspith
    Oct 19 2026
    Carl Hudspith moved from a 19,000-circulation Lancashire paper to press officer at the National Farmers Union, and now runs media relations for the University of Lancashire (formerly UCLan). He talks to Tony Garner about why farmers became better storytellers than the institutions representing them, how local papers and social media now reach readers a press release can’t, and why Clarkson’s Farm succeeded where years of NFU campaigning on bovine TB could not. A conversation on journalism, local news and reputation.

    Hosted on Acast. See acast.com/privacy for more information.
    Mostra di più Mostra meno
    44 min
  • Why PR Has Never Managed Its Own PR Well with Victoria Tomlinson

    Why PR Has Never Managed Its Own PR Well with Victoria Tomlinson
    Oct 5 2026

    Victoria Tomlinson, founder of Next-Up and former founder of Northern Lights PR, joins Tony Garner on PR in the Real World to explain why PR has never managed its own PR, after thirty years running her own agency. They cover why "we want awareness" is the wrong brief, what owning a target really means for a boardroom seat, how AI is making credibility harder to prove, and the case for rethinking retirement in her new book, Expiry Date Never. Essential listening for PR and comms professionals.


    • Expiry Date Never: Age is the New Superpower - https://expirydatenever.co.uk/
    • Next-Up - https://www.next-up.com/

    Hosted on Acast. See acast.com/privacy for more information.
    Mostra di più Mostra meno
    33 min
  • Why AI Should Be Treated as a Stakeholder with Stuart Bruce

    Why AI Should Be Treated as a Stakeholder with Stuart Bruce
    Sep 21 2026
    Stuart Bruce, self-styled PR futurist and joint CEO of Purposeful Relations, joins Tony Garner on PR in the Real World to explain why AI has become the world's biggest reputation management engine. They unpack generative engine optimisation, the three factors shaping AI answers – recency, relevance and reputation – why crisis plans must treat AI as a stakeholder, and the story of helping now-PM Andy Burnham find his social media voice. Essential listening for PR and comms professionals.

    Hosted on Acast. See acast.com/privacy for more information.
    Mostra di più Mostra meno
    50 min
  • The Case for PR at the Top Table with CIPR President Farzana Baduel

    The Case for PR at the Top Table with CIPR President Farzana Baduel
    Sep 7 2026

    Why are organisations with talented PR teams still ending up in reputational crisis?


    Farzana Baduel has the answer, and she sees it play out every week on BBC Radio 4.


    Farzana - founder of Curzon PR, CIPR president, Oxford Saïd Business School resident PR expert, and co-host of BBC Radio 4's When It Hits the Fan - joins PR in the Real World to explore why this is the most consequential moment in PR's history.


    She unpacks AI's real impact on the profession, why PR professionals are 'diagonal thinkers' who belong in the boardroom, and why the crises organisations find themselves in are so often avoidable.

    Hosted on Acast. See acast.com/privacy for more information.
    Mostra di più Mostra meno
    28 min
  • Why Judgement Beats Data in PR Measurement with Nik Pearson

    Why Judgement Beats Data in PR Measurement with Nik Pearson
    Aug 24 2026
    In this episode of PR in the Real World, Tony Garner talks to Nik Pearson, who leads corporate communications and external affairs across Europe for Honda, about earning a seat at the table in PR. They discuss sharing downside risk, using the AMEC framework and judgement over data in measurement, and building trust across multinational comms teams. Nik also reflects on his move from Toyota dealerships into leadership, and what makes an inclusive, high‑trust culture.

    Hosted on Acast. See acast.com/privacy for more information.
    Mostra di più Mostra meno
    40 min
  • Methodology and Mindsets with Shayoni Lynn

    Methodology and Mindsets with Shayoni Lynn
    Aug 10 2026
    Behavioural science is one of the most talked-about, and least understood, areas in PR. Shayoni Lynn, founder of behavioural science consultancy Lynn, joins Tony Garner on PR in the Real World to separate evidence from hype. She explains why diagnosis must come before intervention, how her team's research and randomised control trials shaped Welsh Government's 20mph campaign, and why protecting behaviours matters as much as creating them. Practical advice for teams of any size on building behavioural capability.

    Hosted on Acast. See acast.com/privacy for more information.
    Mostra di più Mostra meno
    45 min
  • What Makes a Story Worth Printing with Richard Slater

    What Makes a Story Worth Printing with Richard Slater
    Jul 27 2026
    Richard Slater, founder of Lancashire Business View and the Red Rose Awards, joins Tony Garner on PR in the Real World to reveal what makes journalists bin a PR pitch, why AI-written press releases are instantly spotted, and how to craft a story worth printing. From newsroom instincts to judging a 1,000-strong awards night, Richard shares practical tips on pitching, storytelling, media relations and award entries that PR and marketing professionals can use today.

    Hosted on Acast. See acast.com/privacy for more information.
    Mostra di più Mostra meno
    41 min
  • Communicating Complex Ideas Clearly with Alison Ramsay

    Communicating Complex Ideas Clearly with Alison Ramsay
    Jul 13 2026
    How do you communicate complexity without losing clarity? In this episode of PR in the Real World, Alison Ramsay, Corporate Communications & Employee Experience Director at AWE, shares lessons from her career in defence communications. Discover why simplifying isn't "dumbing down", how data and employee experience are reshaping internal communications, and why great communicators treat employees like adults, not audiences.

    Hosted on Acast. See acast.com/privacy for more information.
    Mostra di più Mostra meno
    49 min