PR in the Real World copertina

PR in the Real World

PR in the Real World

Di: Viva PR
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PR in the Real World offers a unique perspective into the world of PR through the lens of a regional PR agency, Viva – recently named the CIPR's UK Small PR Consultancy of the Year.


The podcast offers insights into PR, marketing, and communications and it is shaped by the communities Viva serves—both geographically and across key sectors such as healthcare, advanced manufacturing, education, and the public sector.


The podcast highlights Viva's ethos that PR should be impact-driven, and guests offer tips on how to gain real-world results without necessarily relying on huge budgets or celebrity names.


Hosted on Acast. See acast.com/privacy for more information.

Viva PR Economia Gestione e leadership Management Marketing Marketing e vendite
Episodi
  • Why Local Papers Are Reaching Readers a Press Release Can't with Carl Hudspith

    Why Local Papers Are Reaching Readers a Press Release Can't with Carl Hudspith
    Oct 19 2026
    Carl Hudspith moved from a 19,000-circulation Lancashire paper to press officer at the National Farmers Union, and now runs media relations for the University of Lancashire (formerly UCLan). He talks to Tony Garner about why farmers became better storytellers than the institutions representing them, how local papers and social media now reach readers a press release can’t, and why Clarkson’s Farm succeeded where years of NFU campaigning on bovine TB could not. A conversation on journalism, local news and reputation.

    Hosted on Acast. See acast.com/privacy for more information.
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    44 min
  • Why PR Has Never Managed Its Own PR Well with Victoria Tomlinson

    Why PR Has Never Managed Its Own PR Well with Victoria Tomlinson
    Oct 5 2026

    Victoria Tomlinson, founder of Next-Up and former founder of Northern Lights PR, joins Tony Garner on PR in the Real World to explain why PR has never managed its own PR, after thirty years running her own agency. They cover why "we want awareness" is the wrong brief, what owning a target really means for a boardroom seat, how AI is making credibility harder to prove, and the case for rethinking retirement in her new book, Expiry Date Never. Essential listening for PR and comms professionals.


    • Expiry Date Never: Age is the New Superpower - https://expirydatenever.co.uk/
    • Next-Up - https://www.next-up.com/

    Hosted on Acast. See acast.com/privacy for more information.
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    33 min
  • Why AI Should Be Treated as a Stakeholder with Stuart Bruce

    Why AI Should Be Treated as a Stakeholder with Stuart Bruce
    Sep 21 2026
    Stuart Bruce, self-styled PR futurist and joint CEO of Purposeful Relations, joins Tony Garner on PR in the Real World to explain why AI has become the world's biggest reputation management engine. They unpack generative engine optimisation, the three factors shaping AI answers – recency, relevance and reputation – why crisis plans must treat AI as a stakeholder, and the story of helping now-PM Andy Burnham find his social media voice. Essential listening for PR and comms professionals.

    Hosted on Acast. See acast.com/privacy for more information.
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    50 min
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