We sit down with Federick "Fed" Brooks — CSCS, Master's in Kinesiology, Marine Corps veteran of 10 years, and founder of Sound Sports Performance and Training in Washington State — to talk about building a coaching career from scratch, why empathy might be your most underrated credential, and what it really means to create opportunity when the traditional path isn't available to you.

In this Playbook:

• The Long Way Round
• Sergeant to Coach: The Empathy Gap
• Psychology Is the Real Credential

TeamBuildr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠:

Coaches, revolutionise your training programs with their cutting-edge platform. Create and customise workouts, track progress, communicate effortlessly, and analyse performance data — all in one place. Take advantage of our 30-day free trial and see how TeamBuildr can elevate your team's performance.

Head over to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.teambuildr.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and use code "PACHALKUP" for your 30-day free trial.

Exxentric:

Coaches, take your training to the next level with Exxentric's flywheel technology. The kBox and kPulley deliver eccentric overload that you simply can't replicate with traditional weights — building strength, power, and resilience in athletes at every level. Trusted by elite programmes worldwide, Exxentric gives you the tools to train smarter and keep athletes on the field.

Head over to ⁠⁠⁠⁠⁠⁠⁠⁠⁠www.exxentric.com⁠⁠⁠⁠⁠⁠⁠⁠⁠

Fed' Social:

Instagram - @federick_brooks

Manny's Social:

Instagram — ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@_coachmanny_⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Enquiries: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠mannysilveira@primitiveathletix.com⁠

We sit down with Tucker Bachand — Head Strength & Conditioning Coach at Westfield State University, the first ever to hold the role there — to talk about what it actually takes to build something from scratch, coach 18 teams with no budget and no force plates, and why Division III might be where the most honest coaching is happening.

In this Playbook:

Buy-In Isn't Built on a Whiteboard: Standards mean nothing if athletes don't care about you first. Tucker's approach to culture starts well before anyone touches a barbell — knowing names, showing up to games, supporting inner murals, having real conversations.

Creativity Is the Real Equipment: No force plates. No 150lb dumbbells. A 2,000 square foot weight room with three double-sided racks and 18 teams rotating through. Tucker doesn't complain about it — he engineers around it. Tri-sets, quad-sets, fat grips, bands on dumbbells, jump shrugs when the clean breaks down.

The Industry Talks Progressions — Nobody Talks Regressions: When do you go back down? Tucker and Manny dig into one of the most skipped conversations in S&C: knowing when an athlete isn't ready to advance and having the guts to regress them.

TeamBuildr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠:

Coaches, revolutionise your training programs with their cutting-edge platform. Create and customise workouts, track progress, communicate effortlessly, and analyse performance data — all in one place. Take advantage of our 30-day free trial and see how TeamBuildr can elevate your team's performance.

Head over to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.teambuildr.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and use code "PACHALKUP" for your 30-day free trial.

Exxentric:

Coaches, take your training to the next level with Exxentric's flywheel technology. The kBox and kPulley deliver eccentric overload that you simply can't replicate with traditional weights — building strength, power, and resilience in athletes at every level. Trusted by elite programmes worldwide, Exxentric gives you the tools to train smarter and keep athletes on the field.

Head over to ⁠⁠⁠⁠⁠⁠⁠⁠www.exxentric.com⁠⁠⁠⁠⁠⁠⁠⁠

Tucker' Social

Instagram - @tucker.bachand

Manny's Social:

Instagram — ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@_coachmanny_⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Enquiries: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠mannysilveira@primitiveathletix.com⁠

We sit down with Bree Vaughn — aspiring strength and conditioning coach, University of Louisville student, former football performance intern, and mum — to talk about what it actually takes to stay the course in this industry when life doesn't follow the textbook path.

In this Playbook:

The Non-Linear Path Is Still a Path: Bree took time away from the field to raise her son. She came back. She's still in the game — studying for her CSCS, training youth and overseas basketball athletes, building her network one real conversation at a time.

Internships Will Expose You — Let Them: Unpaid. Long hours. Early mornings and late nights. Bree is clear-eyed about what internships are for: not just building a resume, but finding out if you actually love it.

Be So Good They Can't Ignore You: Bree has been told her looks are a distraction. She's had to wonder if opportunities came to her for the wrong reasons. She's been steered towards recruiting instead of the weight room.

TeamBuildr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠:

Coaches, revolutionise your training programs with their cutting-edge platform. Create and customise workouts, track progress, communicate effortlessly, and analyse performance data — all in one place. Take advantage of our 30-day free trial and see how TeamBuildr can elevate your team's performance.

Head over to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.teambuildr.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and use code "PACHALKUP" for your 30-day free trial.

Exxentric:

Coaches, take your training to the next level with Exxentric's flywheel technology. The kBox and kPulley deliver eccentric overload that you simply can't replicate with traditional weights — building strength, power, and resilience in athletes at every level. Trusted by elite programmes worldwide, Exxentric gives you the tools to train smarter and keep athletes on the field.

Head over to ⁠⁠⁠⁠⁠⁠⁠www.exxentric.com⁠⁠⁠⁠⁠⁠⁠

Bree' Social

Instagram - @breevaughn__

Manny's Social:

Instagram — ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@_coachmanny_⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Enquiries: ⁠⁠⁠⁠⁠⁠⁠⁠⁠mannysilveira@primitiveathletix.com⁠

We sit down with Silas Newby — Athletics Performance Coach at Baylor University, working with Equestrian, Track & Field, and Softball, and formerly at West Point — to talk about building athletes from the ground up, programming for sports most coaches never think about, and why the best thing you can do for your athletes is get under the bar yourself.

In this Playbook:

You Shouldn't Be Able to Tell What Sport They Play: Silas drops one of the best programming principles in the episode early — your S&C program shouldn't reveal the sport. Whether it's equestrian, rugby, or sprinters, the goal is general athletic resilience: load the tissues, develop movement competency, work across multiple planes.

Multi-Sport = Better Mover, Full Stop: From RG3 making the 400m hurdles final as a freshman coming off a football season, to equestrian athletes who rode horses and played soccer moving better than those who only ever rode — this conversation keeps coming back to the same truth.

If You Haven't Done It, Don't Program It: This one came up from multiple angles — and both Silas and Manny land hard on the same principle. If you're going to ask your athletes to run 300s, you better know what 300s feel like. If you're programming five by five at 85%, get under the bar at 85% first.

If You Haven't Done It, Don't Program It: This one came up from multiple angles — and both Silas and Manny land hard on the same principle. If you're going to ask your athletes to run 300s, you better know what 300s feel like. If you're programming five by five at 85%, get under the bar at 85% first.

TeamBuildr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠:

Coaches, revolutionise your training programs with their cutting-edge platform. Create and customise workouts, track progress, communicate effortlessly, and analyse performance data — all in one place. Take advantage of our 30-day free trial and see how TeamBuildr can elevate your team's performance.

Head over to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.teambuildr.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and use code "PACHALKUP" for your 30-day free trial.

Exxentric:

Coaches, take your training to the next level with Exxentric's flywheel technology. The kBox and kPulley deliver eccentric overload that you simply can't replicate with traditional weights — building strength, power, and resilience in athletes at every level. Trusted by elite programmes worldwide, Exxentric gives you the tools to train smarter and keep athletes on the field.

Head over to ⁠⁠⁠⁠⁠⁠www.exxentric.com⁠⁠⁠⁠⁠⁠

Silas' Social

Instagram - @si_newby

Manny's Social:

Instagram — ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@_coachmanny_⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Enquiries: ⁠⁠⁠⁠⁠⁠⁠⁠mannysilveira@primitiveathletix.com⁠

We sit down with Mesa McNely — former strength and conditioning coach turned studio manager at Body Rock Lexington, a hybrid reformer Pilates studio — to talk about what happens when you leave elite sport, trust your instincts, and find something even more rewarding on the other side.

Note: Mesa was a returning guest — one of the earlier guests on the podcast — and this conversation picks up where the last one left off, with a whole new chapter to dig into.

In this Playbook:

The Pivot Nobody Plans For: Mesa walked away from S&C — including a stint with the US All Super League — after an experience that left her questioning whether the traditional path was the only one. What she found instead was a reformer Pilates studio, a community of strong women, and a version of coaching that lit her up in ways she didn't expect.

Cueing for Real Humans: Forty-five minutes, sixteen people, loud music, a mic, and a machine nobody's ever seen before — that's the proving ground that levelled up Mesa's coaching. She explains how teaching true beginners forced her to strip every cue back to its essence, find metaphors that actually land, and take ownership when someone doesn't get it.

Load Management Without the Spreadsheet: Sports science principles don't disappear when you leave the performance setting — they just have to be communicated differently. Mesa shares how she brings load management and nervous system education to clients who are juggling jobs, kids, relationships, and five classes a week, without a whiteboard or a data point in sight. Sometimes all it takes is one honest conversation.

TeamBuildr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠:

Coaches, revolutionise your training programs with their cutting-edge platform. Create and customise workouts, track progress, communicate effortlessly, and analyse performance data — all in one place. Take advantage of our 30-day free trial and see how TeamBuildr can elevate your team's performance.

Head over to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.teambuildr.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and use code "PACHALKUP" for your 30-day free trial.

Exxentric:

Coaches, take your training to the next level with Exxentric's flywheel technology. The kBox and kPulley deliver eccentric overload that you simply can't replicate with traditional weights — building strength, power, and resilience in athletes at every level. Trusted by elite programmes worldwide, Exxentric gives you the tools to train smarter and keep athletes on the field.

Head over to ⁠⁠⁠⁠⁠www.exxentric.com⁠⁠⁠⁠⁠

Mesa' Social

Instagram - @mesamcnely

Manny's Social:

Instagram — ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@_coachmanny_⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Enquiries: ⁠⁠⁠⁠⁠⁠⁠mannysilveira@primitiveathletix.com⁠

We sit down with Michelle Boateng — Assistant Strength Coach at Howard University working with women's soccer, volleyball, softball, and football — to talk about reading the room before you coach it, the injury prevention mindset she carried over from her athletic training roots, and what it meant to be part of the 10th class of the NFL Women's Forum.

Since this episode was recorded, Michelle has gone on to join the Washington Commanders. Huge congrats to her — this conversation gives you a great look at the coach behind that move.

In this Playbook:

• Read the Room Before You Coach It: Michelle doesn't start her sessions behind a whiteboard — she starts in the corner, watching. Body language, pace of entry, whether athletes are talking to each other — all of it tells her what kind of coach she needs to be that day.
• Gamify the Intent: Intent is everything when you're chasing a training adaptation — and Michelle has found that gamification is the fastest path to it. Cat-and-mouse change-of-direction drills for volleyball, in-weight-room competition for soccer, leaning into softball's natural grit to create self-competition.
• Women Belong in the Room: As part of the 10th class of the NFL Women's Forum — joining coaches, executives, and Roger Goodell at the combine — Michelle came away with a simple but powerful conviction: if you've done the work and you know your stuff, you 100% deserve to be in that room.

TeamBuildr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠:

Coaches, revolutionise your training programs with their cutting-edge platform. Create and customise workouts, track progress, communicate effortlessly, and analyse performance data — all in one place. Take advantage of our 30-day free trial and see how TeamBuildr can elevate your team's performance.

Head over to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.teambuildr.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and use code "PACHALKUP" for your 30-day free trial.

Exxentric:

Coaches, take your training to the next level with Exxentric's flywheel technology. The kBox and kPulley deliver eccentric overload that you simply can't replicate with traditional weights — building strength, power, and resilience in athletes at every level. Trusted by elite programmes worldwide, Exxentric gives you the tools to train smarter and keep athletes on the field.

Head over to ⁠⁠⁠⁠www.exxentric.com⁠⁠⁠⁠

Michelle' Social

Instagram - @michellejoell

Manny's Social:

Instagram — ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@_coachmanny_⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Enquiries: ⁠⁠⁠⁠⁠⁠mannysilveira@primitiveathletix.com⁠

We sit down with Coach Maddox — Associate Director of Football Sports Performance at USC, former head strength coach at Alcorn State, and director at Valdosta State — to talk about building culture before chasing strategy, programming with and without resources, and why recovery deserves the same aggression as the weight room.

In this Playbook:

• Standard Over Feelings: At USC, the standard is non-negotiable — and it's written on the shirt Coach Maddox wears every day. When athletes walk out of that locker room, the feelings stay behind.
• Ingenuity is a Muscle: Coach Maddox spent years at the D2 level doing more with less — bands looped over racks instead of Vertimax machines, creative workarounds instead of premium equipment.
• Graduating Out of the Protocol: Coach Maddox's hamstring asymmetry protocol isn't set-and-forget — it's a weekly testing system with a clear exit threshold. Isometrics first, then eccentrics, then concentric loading, then oscillatory work. Athletes test every week and when the asymmetry drops to under 10%, they graduate.

TeamBuildr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠:

Coaches, revolutionise your training programs with their cutting-edge platform. Create and customise workouts, track progress, communicate effortlessly, and analyse performance data — all in one place. Take advantage of our 30-day free trial and see how TeamBuildr can elevate your team's performance.

Head over to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.teambuildr.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and use code "PACHALKUP" for your 30-day free trial.

Exxentric:

Coaches, take your training to the next level with Exxentric's flywheel technology. The kBox and kPulley deliver eccentric overload that you simply can't replicate with traditional weights — building strength, power, and resilience in athletes at every level. Trusted by elite programmes worldwide, Exxentric gives you the tools to train smarter and keep athletes on the field.

Head over to ⁠⁠⁠www.exxentric.com⁠⁠⁠

Maddox' Social

Instagram - @freeweightceq

Manny's Social:

Instagram — ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@_coachmanny_⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Enquiries: ⁠⁠⁠⁠⁠mannysilveira@primitiveathletix.com⁠

We sit down with John Patrick — Director of Strength and Performance at Seckinger High School (Gwinnett County, Georgia), former collegiate director across 20+ years to talk about building programs from scratch, earning the barbell, and why no free lunch is more than just a saying.

In this Playbook:

• No free lunch: Nothing gets handed out. Not in the weight room, not in the profession. You earn the barbell before you load it, you earn the coaching position before you expect respect, and you earn the results before you expect them.
• AI is the new "get into computers": Thirty years ago the advice was get into computers. Now it's get into AI. John's already using it to analyse programs and get feedback.
• Listen to the intern: Early in his career, interns cleaned racks. Now he pulls them into program design meetings, lets them run sessions, and asks them what went well and what didn't.

TeamBuildr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠:

Coaches, revolutionise your training programs with their cutting-edge platform. Create and customise workouts, track progress, communicate effortlessly, and analyse performance data — all in one place. Take advantage of our 30-day free trial and see how TeamBuildr can elevate your team's performance.

Head over to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.teambuildr.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and use code "PACHALKUP" for your 30-day free trial.

Exxentric:

Coaches, take your training to the next level with Exxentric's flywheel technology. The kBox and kPulley deliver eccentric overload that you simply can't replicate with traditional weights — building strength, power, and resilience in athletes at every level. Trusted by elite programmes worldwide, Exxentric gives you the tools to train smarter and keep athletes on the field.

Head over to ⁠⁠www.exxentric.com⁠⁠

John' Social

Instagram - @coachjgpatrick

Manny's Social:

Instagram — ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@_coachmanny_⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Enquiries: ⁠⁠⁠⁠mannysilveira@primitiveathletix.com⁠