Some seasons of life feel heavy. Not because you’re failing…but because you’re growing.

In this episode of Operation Be, I’m talking about what it really looks like to navigate pressure, stress, and major growth as a business owner and human being…without losing yourself in the process.

Over the last year, I’ve experienced some incredibly hard and transformative moments across my businesses and personal life, and what I’ve learned is this: stress can either break you, or build your capacity.

We’re getting into emotional intelligence, ownership, boundaries, overwhelm, and the importance of going back to basics when life feels chaotic. I’m also sharing practical tools that help me regulate stress, simplify systems, and create clarity.

Because sometimes the answer isn’t doing more. It’s slowing down enough to recalibrate.

🎧 Tune in now for a real conversation about growth, resilience, and learning how to carry heavy seasons differently.

00:45 Why Life Feels Heavy

02:10 A Year of Hard Growth

04:26 Coaching & New Ventures

05:40 Resentment & Ownership

07:25 Protect Your Character

09:11 Reset When Overwhelmed

12:11 Pricing & Boundaries

15:24 Hard Days Are Human

19:49 Integrity & Leadership

22:49 Systems & Team Clarity

25:34 Using ChatGPT for Reflection

27:42 The Parking Lot Brain Dump

29:05 Mental Load & Basics

31:14 Environment & Stress

35:26 Simplify & Tighten Up

37:54 Back to Basics

Email me!

me@jamiethurber.com

Please like, comment, subscribe, and share this episode and tag us with @jamie.thurber on Instagram or Jamie Thurber on Facebook. #OperationBe

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If you’re interested in getting the exclusive content I put out on the newsletter, sign up here:

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Join my community and let’s take this conversation even deeper! Operation Be: The Podcast is where I teach personalized lessons on intentional living & creating a lifestyle by design.

www.operationbe.com

The Operation BE show is proudly brought to you by:

Premium Kitchen and Bath

Located at 1666 Larkin Williams Road in Fenton.

https://premiumkb.com/cabinet-wholesaler/

https://www.facebook.com/premiumkbstl

https://www.instagram.com/premiumkbstl/

And

Spas & More STL

Located at 12957 Gravois Road in Sunset Hills.

Stop by their showroom to try any of their Master Spas products!

http://www.spasandmorestl.com

https://www.facebook.com/SpasandMore

https://www.instagram.com/spasandmorestl/

Supported by Trueline Media Group

Located at 1523 Fenpark Drive in Fenton. We are your one stop for all show needs.

Visit www.truelinemediagroup.com to learn more.

Let’s clear something up…

You’re not overwhelmed. You’re overextended.

In this episode of Operation Be, I’m breaking down the difference, and why it matters more than you think.

Because what feels like anxiety…chaos…even excitement sometimes? Is often just you trying to do more than your time and capacity can actually hold.

We’re getting into how to spot overextension before it turns into burnout, why slowing down is the fastest way to get back in control, and the real reason your schedule feels impossible (hint: you’re not accounting for life in between).

Trust me…getting back on track doesn’t happen overnight. It happens when you recalibrate with intention.

🎧 Tune in now and learn how to stop spinning…and start moving forward again.

00:45 Overwhelm vs Overextended

02:05 Anxiety or Excitement Check

04:07 Robot Coaching and Reality

04:58 Build Capacity and Boundaries

06:28 Time Blocking and Drive Time

10:14 Saying No and Limits

13:56 Disruptions and Three Anchors

17:15 Wrap Up and Support

Email me!

me@jamiethurber.com

Please like, comment, subscribe, and share this episode and tag us with @jamie.thurber on Instagram or Jamie Thurber on Facebook. #OperationBe

Want to connect with me on social media?

www.instagram.com/jamie.thurber

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www.jamiethurber.com

https://www.youtube.com/@JamieThurber

If you’re interested in getting the exclusive content I put out on the newsletter, sign up here:

https://jamiethurber.com/newsletter

Join my community and let’s take this conversation even deeper! Operation Be: The Podcast is where I teach personalized lessons on intentional living & creating a lifestyle by design.

www.operationbe.com

The Operation BE show is proudly brought to you by:

Premium Kitchen and Bath

Located at 1666 Larkin Williams Road in Fenton.

https://premiumkb.com/cabinet-wholesaler/

https://www.facebook.com/premiumkbstl

https://www.instagram.com/premiumkbstl/

And

Spas & More STL

Located at 12957 Gravois Road in Sunset Hills.

Stop by their showroom to try any of their Master Spas products!

http://www.spasandmorestl.com

https://www.facebook.com/SpasandMore

https://www.instagram.com/spasandmorestl/

Supported by Trueline Media Group

Located at 1523 Fenpark Drive in Fenton. We are your one stop for all show needs.

Visit www.truelinemediagroup.com to learn more.

Let’s talk about something that doesn’t get named enough…but affects everything:

Emotional load.

And no, it’s not just “being emotional.”

In this episode of Operation Be, I’m breaking down what emotional load actually looks like in real life: the constant mental tabs, the anticipating, the remembering, the invisible weight that so many people (especially women) carry every single day.

From my own marriage to business partnerships, I’ve seen how this shows up: 👉🏻 one person becomes the default manager 👉🏻 resentment builds 👉🏻 burnout creeps in 👉🏻 and communication starts to break down

But here’s the shift:

There’s a difference between noticing what needs to be done and taking responsibility for everyone else’s feelings, reactions, and outcomes.

Because support doesn’t mean doing everything. And love doesn’t mean losing yourself in the process.

🎧 Tune in now for a conversation that might just change how you show up in your relationships, your work, and your own mind.

00:57 What Emotional Load Means

01:56 Why It Hits Relationships

04:12 Invisible Household Work

07:04 When Work Has Load Too

08:37 Stop Parenting Your Partner

11:29 Defining Emotional Load

12:42 Managing Others Feelings

15:43 Why It Matters

17:19 Balance Without Taking Over

Email me!

me@jamiethurber.com

Please like, comment, subscribe, and share this episode and tag us with @jamie.thurber on Instagram or Jamie Thurber on Facebook. #OperationBe

Want to connect with me on social media?

www.instagram.com/jamie.thurber

www.facebook.com/jamiethurber.biz

www.jamiethurber.com

https://www.youtube.com/@JamieThurber

If you’re interested in getting the exclusive content I put out on the newsletter, sign up here:

https://jamiethurber.com/newsletter

Join my community and let’s take this conversation even deeper! Operation Be: The Podcast is where I teach personalized lessons on intentional living & creating a lifestyle by design.

www.operationbe.com

The Operation BE show is proudly brought to you by:

Premium Kitchen and Bath

Located at 1666 Larkin Williams Road in Fenton.

https://premiumkb.com/cabinet-wholesaler/

https://www.facebook.com/premiumkbstl

https://www.instagram.com/premiumkbstl/

And

Spas & More STL

Located at 12957 Gravois Road in Sunset Hills.

Stop by their showroom to try any of their Master Spas products!

http://www.spasandmorestl.com

https://www.facebook.com/SpasandMore

https://www.instagram.com/spasandmorestl/

Supported by Trueline Media Group

Located at 1523 Fenpark Drive in Fenton. We are your one stop for all show needs.

Visit www.truelinemediagroup.com to learn more.

Let’s talk about something that looks like support…but often creates more stress.

In this episode of Operation Be, I’m unpacking a dynamic I’ve experienced too often: sharing that I’m overwhelmed, only to have people start deciding for me what I can and can’t handle.

Information gets withheld. Tasks get delayed. People try to “protect” my time…without asking.

And that’s not support. That’s misalignment.

I’m talking about why this creates confusion, missed deadlines, and unnecessary emotional labor (especially for women in leadership) and the difference between asking for help and simply being transparent.

We’ll get into what real support actually looks like: clear roles, honest communication, and truth shared with respect.

Because honesty isn’t being harsh. And avoiding truth doesn’t help anyone move forward.

🎧 Tune in now for a conversation about trust, communication, and what support should actually look like.

01:11 Emotions and Conditioning

01:53 Learning to Ask for Help

02:35 When Others Budget Your Energy

05:07 Transparency Is Real Support

06:53 A Meeting Story and the Cost

07:58 Clear Roles and Communication

08:40 Honesty Without Being Harsh

Email me!

me@jamiethurber.com

Please like, comment, subscribe, and share this episode and tag us with @jamie.thurber on Instagram or Jamie Thurber on Facebook. #OperationBe

Want to connect with me on social media?

www.instagram.com/jamie.thurber

www.facebook.com/jamiethurber.biz

www.jamiethurber.com

https://www.youtube.com/@JamieThurber

If you’re interested in getting the exclusive content I put out on the newsletter, sign up here:

https://jamiethurber.com/newsletter

Join my community and let’s take this conversation even deeper! Operation Be: The Podcast is where I teach personalized lessons on intentional living & creating a lifestyle by design.

www.operationbe.com

The Operation BE show is proudly brought to you by:

Premium Kitchen and Bath

Located at 1666 Larkin Williams Road in Fenton.

https://premiumkb.com/cabinet-wholesaler/

https://www.facebook.com/premiumkbstl

https://www.instagram.com/premiumkbstl/

And

Spas & More STL

Located at 12957 Gravois Road in Sunset Hills.

Stop by their showroom to try any of their Master Spas products!

http://www.spasandmorestl.com

https://www.facebook.com/SpasandMore

https://www.instagram.com/spasandmorestl/

Supported by Trueline Media Group

Located at 1523 Fenpark Drive in Fenton. We are your one stop for all show needs.

Visit www.truelinemediagroup.com to learn more.

If you’ve ever been told to “pick one thing” or “niche down,” this episode is for you.

In this episode, I open up about being labeled a “serial entrepreneur” and the pressure that comes with it. After investing in a $10,000 program that pushed me into a business model that didn’t fit, I realized something important:

✨ The problem wasn’t my ambition. ✨ The problem was when I stopped trusting myself.

I share why being multi-passionate doesn’t mean you’re scattered—the common denominator in everything you build is you. And when you’re grounded in clarity, building multiple things can actually be your strength.

We’ll talk about:

• Why niching down isn’t always the answer
• The difference between distraction and intentional growth
• Why structure and support matter more than discipline

If you’ve been questioning your path, consider this your reminder: You’re not too much—you’re just not meant to build small.

🎙️Catch this episode today, and share it with someone who you think needs to hear this message too!

00:26 Serial Entrepreneur Debate

01:31 Niche Down Wounds

03:21 Built to Build Mindset

04:41 Common Denominator: You

08:08 Labels and Identity

10:22 Clarity and Integrity

14:18 Discernment Over Discipline

15:13 Pause Before You Decide

17:37 Not Everything at Once

20:12 Structure Support Sustainability

23:40 Steward Your Gifts

Mentioned in this episode:

https://adventure-unknown.com/

Operation Be Episode w/ Emily Frisella

Email me!

me@jamiethurber.com

Please like, comment, subscribe, and share this episode and tag us with @jamie.thurber on Instagram or Jamie Thurber on Facebook. #OperationBe

Want to connect with me on social media?

www.instagram.com/jamie.thurber

www.facebook.com/jamiethurber.biz

www.jamiethurber.com

https://www.youtube.com/@JamieThurber

If you’re interested in getting the exclusive content I put out on the newsletter, sign up here:

https://jamiethurber.com/newsletter

Join my community and let’s take this conversation even deeper! Operation Be: The Podcast is where I teach personalized lessons on intentional living & creating a lifestyle by design.

www.operationbe.com

The Operation BE show is proudly brought to you by:

Premium Kitchen and Bath

Located at 1666 Larkin WIlliams Road in Fenton.

https://premiumkb.com/cabinet-wholesaler/

https://www.facebook.com/premiumkbstl

https://www.instagram.com/premiumkbstl/

And

Spas & More STL

Located at 12957 Gravois Road in Sunset Hills.

Stop by their showroom to try any of their Master Spas products!

http://www.spasandmorestl.com

https://www.facebook.com/SpasandMore

https://www.instagram.com/spasandmorestl/

Supported by Trueline Media Group

Located at 1523 Fenpark Drive in Fenton. We are your one stop for all show needs.

Visit www.truelinemediagroup.com to learn more.

In this episode of Operation Be, I sit down with Emily Frisella — entrepreneur, best-selling author, COO of Arete Syndicate and 44Seven Media, and founder of Paper & Plan Co. and Women in Business.

Emily is known for her no-BS, real-world approach to leadership, and this conversation delivers exactly that.

We dive into what it actually looks like to run multiple businesses without rigid routines, and why the “perfect morning routine” advice you see online doesn’t work for most entrepreneurs. Emily shares her glass balls vs. rubber balls framework — a powerful way to prioritize what truly matters and let go of unnecessary guilt.

We also talk about:

✨Why most productivity advice is unrealistic ✨Building trust through transparency (not transactions) ✨Leading teams with clarity and communication ✨Creating culture without drama ✨And how to grow a business while staying aligned with your values

This episode is practical, honest, and packed with perspective shifts — especially if you’re building something and trying to do it in a way that actually works for your life.

🎧 Press play if you’re ready to lead, grow, and simplify how you approach success.

00:25 Meet Emily Frisella

01:39 Rethinking Daily Structure

04:41 Glass vs Rubber Balls

06:02 Rejecting Hustle Advice

09:34 Honest Selling and Trust

13:26 Books and Core Values

17:58 Myth of Long Plans

20:11 Social Media Reality Shift

30:07 Team Structure Breakdown

31:27 Delegation and Deadlines

32:36 Overcommunicate the Why

35:26 Women in Business Workshop

40:48 Launching the Academy

48:19 Work Life Blend Mindset

56:22 Staying Grounded Systems

Connect with Emily:

https://www.instagram.com/emilyfrisella/

https://emilyfrisella.com/

Please like, comment, subscribe, and share this episode and tag us with @jamie.thurber on Instagram or Jamie Thurber on Facebook. #OperationBe

Want to connect with me on social media?

www.instagram.com/jamie.thurber

www.facebook.com/jamiethurber.biz

www.jamiethurber.com

https://www.youtube.com/@JamieThurber

If you’re interested in getting the exclusive content I put out on the newsletter, sign up here:

https://jamiethurber.com/newsletter

Join my community and let’s take this conversation even deeper! Operation Be: The Podcast is where I teach personalized lessons on intentional living & creating a lifestyle by design.

https://operationbe.com

The Operation BE show is proudly brought to you by:

Premium Kitchen and Bath

Located at 1666 Larkin WIlliams Road in Fenton.

https://premiumkb.com/cabinet-wholesaler/

https://www.facebook.com/premiumkbstl

https://www.instagram.com/premiumkbstl/

And

Spas & More STL

Located at 12957 Gravois Road in Sunset Hills.

Stop by their showroom to try any of their Master Spas products!

http://www.spasandmorestl.com

https://www.facebook.com/SpasandMore

https://www.instagram.com/spasandmorestl/

Supported by Trueline Media Group

Located at 1523 Fenpark Drive in Fenton. We are your one stop for all show needs.

Visit www.truelinemediagroup.com to learn more.

This last week was…wild.

In this episode of Operation Be, I’m sharing what happens when multiple chaotic moments stack on top of each other — and how those moments revealed something important: peace doesn’t come from perfect circumstances. It comes from self-trust.

When you build integrity with yourself — keeping small promises, speaking honestly, owning mistakes, asking questions, and following through — something powerful happens. You stop second-guessing. You move with clarity. You respond instead of react.

I talk about why hard weeks don’t erase your progress, how not everything deserves your emotional energy, and why calm, strategic responses strengthen both your boundaries and your leadership. Especially when work dynamics get messy.

Plans change. Life pivots. Chaos happens.

But the one thing you can always control is how you show up and how you respond.

That’s where real confidence is built.

🎧 Press play and let’s talk about staying grounded when life gets loud.

00:35 Last Week Was Wild

02:16 Peace Comes From Self Trust

04:03 Integrity And Follow Through

06:41 Messy Growth Seasons

08:13 Choose Your Reactions

08:57 Leadership Under Pressure

11:22 Strength In Silence

13:43 Flexibility When Plans Change

16:24 Closing Message And Reminder

Please like, comment, subscribe, and share this episode and tag us with @jamie.thurber on Instagram or Jamie Thurber on Facebook. #OperationBe

Want to connect with me on social media?

www.instagram.com/jamie.thurber

www.facebook.com/jamiethurber.biz

www.jamiethurber.com

https://www.youtube.com/@JamieThurber

If you’re interested in getting the exclusive content I put out on the newsletter, sign up here:

https://jamiethurber.com/newsletter

Join my community and let’s take this conversation even deeper! Operation Be: The Podcast is where I teach personalized lessons on intentional living & creating a lifestyle by design.

www.operationbe.com

The Operation BE show is proudly brought to you by:

Premium Kitchen and Bath

Located at 1666 Larkin WIlliams Road in Fenton.

https://premiumkb.com/cabinet-wholesaler/

https://www.facebook.com/premiumkbstl

https://www.instagram.com/premiumkbstl/

And

Spas & More STL

Located at 12957 Gravois Road in Sunset Hills.

Stop by their showroom to try any of their Master Spas products!

http://www.spasandmorestl.com

https://www.facebook.com/SpasandMore

https://www.instagram.com/spasandmorestl/

Supported by Trueline Media Group

Located at 1523 Fenpark Drive in Fenton. We are your one stop for all show needs.

Visit www.truelinemediagroup.com to learn more.