Ready to stop waiting for perfect timing and start making moves? We sit down with veteran agent Errikka Paiz, whose two-decade journey runs on service, planning, and a fierce commitment to aligning with the right people. From licensed assistant to trusted Coachella Valley expert, Errikka shows how long-haul growth happens when you pair clear goals with daily actions you can control.
We unpack the Paiz Plan—why unit-based goals beat income targets, how whiteboard tracking defeats overwhelm, and the exact cadence she uses to turn months into momentum. Errikka explains why she ditched cold calls for creative postcards that flood her phone with warm leads, and how honest resource audits help you double down on strengths and outsource the rest. Her growth season didn’t wait: a stage at Tom Ferry, a full-team ramp, and a brokerage switch collided at once. She credits faith, family support, and a prepared mind for turning opportunity into results.
Errikka also gets real about choosing a brokerage in 2024. Brick-and-mortar fees didn’t match a modern, mobile business, so she prioritized a network with culture, coaching, and scalable tools. The toughest step wasn’t the paperwork—it was the conversation to leave. Once she made the call, clarity surged, the holidays stayed joyful, and her pipeline kept moving. Now she’s aiming to help 55–60 families, launching a YouTube channel, and opening her playbook through webinars so agents nationwide can adopt what works.
If you’re an agent weighing a big leap—new systems, new team, new brokerage—this conversation offers a clear roadmap: set unit goals, map controllable actions, track wins, pick channels that fit you, and surround yourself with people who raise your ceiling. Listen, share with a colleague who needs courage, and subscribe for more agent-to-agent playbooks. If this helped you think bigger, leave a review and tell us your next move.
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