Get personalized guidance on executing these 5 moves in your roofing company.

Marketing is changing fast in 2026 - and most roofing companies are falling behind without even realizing it. Meanwhile, the top roofing companies across the country are doing a handful of simple but powerful things that are helping them generate more consistent leads, build stronger brands, and grow with confidence.

In this video, Joseph breaks down the 5 marketing moves smart roofing companies are making in 2026. These are the exact strategies we’re helping more than 100 roofing companies implement inside their businesses right now.

What we cover:

0:00 – The gap widening in roofing

1:09 – Why most companies won’t keep up

1:38 – Move #1: Content that earns trust

4:10 – Move #2: Speed to lead (instant or nothing)

5:56 – Move #3: Technology is non-negotiable

8:29 – Move #4: Offline marketing comeback

10:52 – Move #5: Building in-house marketing capability

13:54 – How to apply these moves in your roofing company

If you want personalized guidance on building a marketing system inside your roofing company - the same system the top performers are using - book a free call with our team at Contractor Dynamics:

👉 https://www.contractordynamics.com

About Contractor Dynamics:

We help roofing companies build and run their own marketing systems so they can grow with clarity, confidence, and control. We work with companies from $1M to $100M+ across the US, training their teams to install predictable, sustainable marketing systems that actually work.

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Weekly videos on roofing marketing, leadership, content strategy, and building a five-mile-famous brand.

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#RoofingMarketing #RoofingCompany #RoofingBusiness #RoofingContractor #MarketingForRoofers #RoofingLeads #ContractorMarketing #HomeServiceMarketing #LocalServiceBusiness #FiveMileFamous #LeadGeneration #ContractorDynamics

Want help mapping out what your 5% looks like? Book a call with our team.

Roofing companies are constantly told they should spend 10% or more of their revenue on marketing - especially if they want to grow. But that advice is outdated, unrealistic, and costing roofing companies a lot of money.

In this video, Joseph Hughes from Contractor Dynamics breaks down the real percentage roofing companies should spend on marketing in 2026… and why the smartest, most profitable roofing companies in the country are operating at around 5%, not 10%.

You’ll learn:

✔️ Why spending 10%+ on marketing usually signals a broken system

✔️ Why buying leads is the most expensive way to grow

✔️ How in-house marketing capability reduces your costs over time

✔️ What top roofing companies are doing to keep marketing spend efficient

✔️ The exact activities that make the 5% rule possible

✔️ How to lower your cost per acquisition while building a stronger brand

If you’ve ever wondered how much a roofing company should spend on marketing, this is the most honest, practical breakdown you’ll find.

🚀 Want help building a marketing system inside your roofing company?

Our team trains roofing companies across the US to build their own in-house marketing capability - so you can spend less, convert more, and grow with clarity and confidence.

👉 Book a call with our team

About Contractor Dynamics

Contractor Dynamics helps roofing companies build and run their own marketing systems — without relying on agencies, gimmicks, or overpriced lead gen. We work with companies from $1M–$100M+ in annual revenue, helping them create predictable growth through brand, content, tracking, and in-house capability.

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#roofingmarketing #roofingcompany #roofingbusiness #contractordynamics #roofingcontractors #roofingleads #roofingindustry #roofinggrowth #marketingstrategy #digitalmarketing #roofingmarketingstrategy #roofingbusinessowner #roofingads #leadgeneration #fivemilefamous #marketingforroofers

Go from marketing chaos to marketing confidence, book a call with our team to learn how.

If your roofing company’s marketing didn’t produce the results you expected in 2025, you’re not alone — and it’s probably not because you “didn’t spend enough.”

In this episode, Joseph Hughes breaks down the 4 real reasons roofing marketing stopped working in 2025, and more importantly, what roofing company owners must do differently to create predictable, consistent growth in 2026.

From AI-driven algorithm changes and rising ad costs to shifting homeowner behavior and weak tracking, this video explains why many roofing companies were unknowingly spraying and praying with their marketing — and how to take back control.

If you’re a roofing business owner, operator, or marketing leader who wants clarity, accountability, and a real marketing plan (not more guesswork), this episode is for you.

Key Takeaways for Roofing Company Owners

✔️ Why AI broke “set it and forget it” marketing

✔️ How PE-backed companies are driving up ad costs

✔️ Why homeowner trust is lower than ever

✔️ The 80% rule that’s changing buying behavior

✔️ Why generic ads and stock content no longer work

✔️ What “Five Mile Famous” really means in 2025

✔️ How poor tracking hides wasted ad spend

✔️ How smart companies double down on what works

Timestamps

00:00 Why roofing marketing failed in 2025

01:38 Reason #1

04:34 Reason #2

06:51 Reason #3

08:32 Reason #4

09:56 Stop spraying and praying

10:45 Tracking what actually matters

11:54 The 4 reasons recap

12:29 Accountability beats tactics

13:08 Book a marketing clarity call

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#roofingmarketing #roofingcompany #roofingbusiness #contractordynamics #roofingcontractors #roofingleads #roofingindustry #roofinggrowth #marketingstrategy #digitalmarketing #roofingmarketingstrategy #roofingbusinessowner #roofingads #leadgeneration #fivemilefamous #marketingforroofers

Go from marketing chaos to marketing confidence, book a call with our team to learn how.

If your roofing marketing felt like a guessing game in 2025, this episode will give you clarity going into 2026.

In this unscripted Roofing Marketing Q&A, Joseph Hughes breaks down how roofing companies should actually think about marketing strategy, budgets, channels, and growth—without chasing random tactics or copying what other roofers are doing.

This conversation covers the real reasons roofing companies get stuck, how marketing priorities change as you grow, and what it takes to build a marketing engine you control instead of “spraying and praying” with ads, agencies, and lead vendors.

If you’re a roofing company owner who wants predictable leads, smarter spend, and long-term growth, this episode will help you reset your marketing approach.

Key Takeaways

✔️ The biggest bottlenecks preventing roofing companies from scaling

✔️ Delegation vs abdication (and when structure actually hurts growth)

✔️ How marketing strategy changes from $1M to $10M+ companies

✔️ How much roofing companies should really spend on marketing

✔️ Meta ads vs Google ads vs SEO — and when each makes sense

✔️ Why storm-focused roofers must build a retail model

✔️ The minimum tech stack for marketing and lead handling

✔️ Why brand, visibility, and recruiting drive long-term growth

Chapters

00:00 Why Roofing Marketing Failed in 2025

01:27 The #1 Bottleneck Stopping Roofing Companies From Scaling

05:23 Delegation Mistakes That Kill Momentum

08:09 How Marketing Changes From $1M to $10M+

12:19 How Contractor Dynamics Helps Roofers Build Real Strategy

13:11 How Much Roofing Companies Should Spend on Marketing

22:28 Insurance Changes & Why Retail Roofing Matters Now

27:14 Meta Ads vs Google Ads vs SEO (What to Use First)

39:05 The Minimum Tech Stack Every Roofer Needs

49:45 Final Advice for Predictable Growth in 2026

Connect with Contractor Dynamics

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#roofingcompany #roofingmarketing #contractordynamics #roofingbusiness #marketingstrategy #roofingcontractors #leadgeneration #businessgrowth #digitalmarketing #fivemilefamous

Go from marketing chaos to marketing confidence, book a call with our team to learn how.

In this Contractor Dynamics Masterclass, we break down five ways your “good enough” website is losing you roofing jobs—often without you even realizing it. Homeowners are doing more research than ever, trust is harder to earn, and your website is often the first sales conversation you never get to attend.

If you’re spending money on ads but your website leads are weak (or non-existent), or you keep losing bids to companies with worse workmanship but better online presence, this masterclass is for you. We’ll show you the five most expensive website mistakes roofing companies make—and the practical fixes you can implement to increase trust, boost conversions, and plug your website into a real marketing and sales engine for 2026.

Key Takeaways for Roofing Company Owners

✔️ The 5-second test your website must pass

✔️ Why looking like every roofer forces you to compete on price

✔️ How to build trust and reduce risk (so you win more bids)

✔️ The website conversion essentials: CTAs, speed-to-lead, and mobile UX

✔️ How to connect your website to tracking, CRM, automations, and retargeting

Timestamps

00:00 Intro: 5 ways your “good enough” website loses jobs

01:25 What to expect + why implementation matters

03:05 Who Contractor Dynamics is (roofing-only since 2013)

05:10 The problem: disconnected marketing + the “leaky bucket”

07:10 How buying has changed in 2025 (80% decision before contact)

10:05 Goal for today + overview of the 5 mistakes

12:10 Mistake #1

18:55 Mistake #2

25:10 Mistake #3

32:10 Mistake #4

38:05 Mistake #5

43:05 Website before/after examples

Connect with Contractor Dynamics

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#roofingcompany #roofingmarketing #contractordynamics #roofingbusiness #roofingwebsite #leadgeneration #marketingstrategy #businessgrowth #roofingcontractors #websitedesign

Go from marketing chaos to marketing confidence, book a call with our team to learn how.

In this episode of the Nailed It Podcast, we sit down with Alicia from Modern Roofing to uncover how she transformed their marketing results by taking control in-house — going from 14 leads a YEAR to 14 leads every WEEK after breaking free from agency dependency.

If you are a roofing company owner who is frustrated with your agency, tired of “set it and forget it” marketing, or ready to build a stronger, more predictable growth engine, this conversation is essential. Alicia shares the challenges she uncovered, how she learned Google Ads from scratch, and the exact steps she took to rebuild Modern Roofing’s marketing from the ground up.

Whether you’re considering bringing your marketing in-house or simply want more visibility and control over your results, this episode will give you a real-world look at what’s possible when you take back your power and build a multi-platform strategy that actually works.

Key Takeaways for Roofing Company Owners

✔️ Why relying 100% on agencies keeps you dependent

✔️ How taking control leads to faster adjustments and better results

✔️ The real difference between in-house optimization vs. agency autopilot

✔️ Why a multi-platform strategy is essential for winning in 2026

✔️ How marketing managers can become true revenue drivers

✔️ What Modern Roofing did to scale from 14 leads/year → 14/week

Timestamps

01:00 Why most agencies want you dependent

06:00 Alicia’s story: from maintenance to marketing manager

12:00 What she discovered inside their ad accounts

18:30 Taking over Google Ads and rebuilding from scratch

22:40 The truth about “set it and forget it” agencies

28:00 Going multi-platform: Google, Meta, social, and more

35:00 How education-based content builds brand trust

40:00 How owners can better support marketing managers

44:00 Final advice for roofing owners

Connect with Contractor Dynamics

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Connect with Modern Roofing

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#roofingcompany #roofingbusiness #contractordynamics #roofingmarketing #roofingleads #inhousemarketing #businessgrowth #roofingcontractors #googleadsroofing #marketingstrategy #naileditpodcast

Go From Marketing Chaos to Marketing Confidence, Book A Call With Our Team To Learn How.

In this episode of the Nailed It Podcast, Andy Keys, founder of Foxhaven Roofing, interviews Joseph Hughes of Contractor Dynamics to reveal how he built a $20M roofing business from just $900 and no crew.

Andy shares his journey from subcontractor to industry leader, including the mindset, strategies, and systems that allowed him to scale quickly and efficiently. If you’re a roofing company owner looking to grow your team, generate consistent leads, or build a sustainable business, this conversation is packed with actionable insights.

What You’ll Learn in This Episode:

✔️ How to start a roofing company with almost nothing

✔️ Building a referral base and scaling projects

✔️ Marketing strategies for predictable leads

✔️ Leadership, team building, and company culture

✔️ Systems and processes for long-term growth

✔️ Lessons learned from $20M in roofing business success

Timestamps:

04:30 – Andy’s early days: starting with $900 and no crew

12:45 – Building a referral base and scaling projects

20:15 – Marketing strategies for predictable leads

28:00 – Leadership, team building, and culture

38:30 – Systems, processes, and business growth

46:00 – Lessons learned and final advice

Connect with Contractor Dynamics:

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Connect with Andy Keys & Foxhaven Roofing:

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#roofingcompany #roofingbusiness #contractordynamics #roofingmarketing #businessgrowth #roofingcontractors #entrepreneurship #roofingindustry #foxhavenroofing #andykeys #scaleyourbusiness #leadgeneration #roofingtips