278. Create A Roofing Marketing Strategy (Stop Spraying & Praying)
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278. Create A Roofing Marketing Strategy (Stop Spraying & Praying)
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Go from marketing chaos to marketing confidence, book a call with our team to learn how.
If your roofing marketing felt like a guessing game in 2025, this episode will give you clarity going into 2026.
In this unscripted Roofing Marketing Q&A, Joseph Hughes breaks down how roofing companies should actually think about marketing strategy, budgets, channels, and growth—without chasing random tactics or copying what other roofers are doing.
This conversation covers the real reasons roofing companies get stuck, how marketing priorities change as you grow, and what it takes to build a marketing engine you control instead of “spraying and praying” with ads, agencies, and lead vendors.
If you’re a roofing company owner who wants predictable leads, smarter spend, and long-term growth, this episode will help you reset your marketing approach.
Key Takeaways
✔️ The biggest bottlenecks preventing roofing companies from scaling
✔️ Delegation vs abdication (and when structure actually hurts growth)
✔️ How marketing strategy changes from $1M to $10M+ companies
✔️ How much roofing companies should really spend on marketing
✔️ Meta ads vs Google ads vs SEO — and when each makes sense
✔️ Why storm-focused roofers must build a retail model
✔️ The minimum tech stack for marketing and lead handling
✔️ Why brand, visibility, and recruiting drive long-term growth
Chapters
00:00 Why Roofing Marketing Failed in 2025
01:27 The #1 Bottleneck Stopping Roofing Companies From Scaling
05:23 Delegation Mistakes That Kill Momentum
08:09 How Marketing Changes From $1M to $10M+
12:19 How Contractor Dynamics Helps Roofers Build Real Strategy
13:11 How Much Roofing Companies Should Spend on Marketing
22:28 Insurance Changes & Why Retail Roofing Matters Now
27:14 Meta Ads vs Google Ads vs SEO (What to Use First)
39:05 The Minimum Tech Stack Every Roofer Needs
49:45 Final Advice for Predictable Growth in 2026
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