Most photographers think the sale is won or lost at the ordering appointment. It’s actually decided weeks before.

In this episode we dig into average spend, one of the biggest levers in your photography business and one almost nobody pulls on purpose. If your clients book and then spend the bare minimum, this is why.

We get honest about the dread of in person sales (Abigail used to hope clients wouldn’t turn up), why online galleries and set packages quietly cap your income, and how to make the ordering appointment feel natural instead of pushy. Plus the two shifts that actually move the number: tracking your true average spend, and seeding your products long before anyone sits down to buy.

If selling to your clients makes you cringe, this one’s for you.

New episodes every other Friday. Follow along for honest answers and real business fixes.

If you have a problem you would like us to diagnose contact us via help@thephotographyclinic.co.uk

Get the Clinic Notes - https://www.abigaillewisphotography.co.uk/for-photographers/the-photography-clinic

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You're getting enquiries. They're just not turning into bookings. And it's usually not your prices.

In this episode we unpack one of the most overlooked part of the client journey: the enquiry stage. It's where most photographers quietly lose clients, and it's rarely for the reason they think.

We cover the three things that make good enquiries drop off, plus how we fixed all three.

If you're busy answering enquiries but not filling your diary, this one's for you.

New episodes every other Friday. Follow along for honest answers and real business fixes.

If you have a problem you would like us to diagnose contact us via help@thephotographyclinic.co.uk

Get the Clinic Notes - https://www.abigaillewisphotography.co.uk/for-photographers/the-photography-clinic

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You raised your prices. It felt brave, maybe a bit sickening, and then almost nothing changed. If putting your numbers up barely moved your income, this episode explains why the price was never the whole problem.

In episode 2 of The Photography Clinic, we diagnose one of the things almost every photographer gets wrong first: treating the headline price as the only lever. We explain why your income is really set by what each client spends and who you attract, and the shifts that actually move the number.

This is for photographers stuck in the awkward middle: good enough behind the camera, but struggling to make the business side sustainable.

What we cover:

Why a higher price alone just makes you a more expensive version of the same business.

The difference between your session fee and your average sale.

How packages and flat fees put a ceiling on what clients can spend.

Giving clients clear ways to spend more, without being pushy.

Why positioning decides who you attract.

Fixing who enquires before you touch the number.

Follow The Photography Clinic so you never miss an episode.

New episodes every other Friday.

If you have a problem you would like us to diagnose contact us via help@thephotographyclinic.co.uk

Get the Clinic Notes - https://www.abigaillewisphotography.co.uk/for-photographers/the-photography-clinic

Join our YouTube memberships to get podcast episodes a day early, plus lots more: https://www.youtube.com/channel/UCqorebmeGsNQQ9mK-jDNaVw/join

Your photography is good. Your clients are happy. So why isn't your business actually growing? If your enquiries have slowed, your income has plateaued, or your engagement has quietly dropped off, this episode is your starting point.

In the first episode of The Photography Clinic, we diagnose one of the most common problems photographers hit: the moment the early buzz fades and growth stalls. We explain why the root cause is almost never your photography, why getting better with your camera can quietly become procrastination, and the small, measurable changes that actually move a photography business forward.

This is for photographers stuck in the awkward middle: good enough behind the camera, but struggling to make the business side sustainable.

What we cover:Why better photography won't fix a stuck businessThe real root cause behind slowing enquiries and incomeWhy nobody teaches photographers the business sideHow to change what you measure this monthBuilding an admin day that actually sticksPicking one issue and starting there

New episodes every other Friday. Follow along for honest answers and real business fixes.

If you have a problem you would like us to diagnose contact us via help@thephotographyclinic.co.uk

Get the Clinic Notes - https://www.abigaillewisphotography.co.uk/for-photographers/the-photography-clinic

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Join our YouTube memberships to get podcast episodes a day early, plus lots more:https://www.youtube.com/channel/UCqorebmeGsNQQ9mK-jDNaVw/join

After months of conversations, livestreams, podcast episodes and a lot of reflection behind the scenes… we’ve made a big decision.

In this episode, we’re talking about why Mother, Baby & Us is coming to an end.

This wasn’t an easy decision. Mother, Baby & Us has been such a huge part of our journey, but over time we realised the podcast had grown into something much bigger than maternity and newborn photography. The conversations we’re having now are about photography business, creativity, mindset, marketing, burnout, pricing, growth and building a sustainable career as a photographer.

We realised the content had evolved, but the name hadn’t.

In this episode, we’re sharing:
- Why we decided to rebrand
- The conversations that sparked the change
- What “The Photography Clinic” means to us
- What’s staying the same (and what’s changing)
- Where we want to take the podcast next

This isn’t goodbye, it’s the start of a brand new chapter, and we’re so excited to bring you along with us.

Welcome to The Photography Clinic

Chapters

00:00 – The Final Episode of Mother, Baby & Us

00:40 – Why We’re Rebranding the Podcast

01:26 – How the Podcast Outgrew Its Original Name

03:08 – Conversations With YouTube & Other Creators

04:33 – Bringing All Our Teaching Under One Brand

05:32 – The Meaning Behind “The Photography Clinic”

07:47 – Revealing the New Podcast Name

09:04 – Solving Real Problems for Photographers

12:29 – How Live Streams Changed the Podcast

15:24 – What’s Staying the Same

16:00 – What’s Next for The Photography Clinic

17:56 – The End of an Era

In our last episode, we talked about why pricing feels so hard for photographers. But what if the problem isn’t just confidence, what if it’s positioning?

In this episode of Mother, Baby & Us, we’re unpacking why some photographers are able to charge more and still attract the right clients, while others feel stuck competing on price.

We dive into how positioning shapes the way your work is perceived, from your messaging and branding to the experience you offer and the clients you attract. Because often, it’s not about raising your prices, it’s about changing how your business is seen.

If you’ve ever wondered why two photographers can offer similar work at completely different price points, this episode will help you understand what’s really going on behind the scenes.

Sometimes the difference isn’t the price, it’s the positioning.

Join the conversation in our Facebook group - https://www.facebook.com/groups/690300729099443/

The Photographer's Power Pack FREE DOWNLOAD - https://www.abigaillewisphotography.co.uk/the-photographers-power-pack

Chapters:

00:00 - Introduction: Why positioning matters for your pricing

01:54 - Defining positioning: Knowing your ideal client and niche

02:14 - Myth-busting: Does lower pricing undermine the industry?

03:40 - The "Middle Ground" trap and why it’s hurting your business

04:42 - Defining ourselves as a luxury service vs. pricing

05:39 - Why we struggled when we first started (Lessons from the middle ground)

06:40 - How to identify your Unique Selling Point (USP)

07:40 - Case Study: Our specific ideal client for maternity and newborn

09:44 - The Jimmy Choo analogy: Selling an experience, not just a product

12:20 - Guiding the client journey through your website

13:43 - Why we don’t focus on price on our website

14:15 - Volume-based vs. Value-based: Which strategy is right for you?

15:55 - Why your Instagram grid isn't your main marketing tool

16:40 - Why owning your website is essential in 2026

18:45 - The difference between interruption marketing and search based marketing

20:40 - Using SEO and blog posts to position yourself as an expert

25:35 - How positioning leads to pricing confidence

26:30 - Final advice and where to go next

www.abigaillewisphotography.co.uk

Pricing is one of the biggest struggles photographers talk about but what if the problem isn’t actually the numbers?

In this episode of Mother, Baby & Us, we’re unpacking why pricing can feel so uncomfortable for photographers and why spreadsheets and pricing calculators rarely solve the real issue.

We talk about the fears and mindset blocks that sit behind pricing decisions, from worrying about losing bookings to comparing yourself with other photographers and waiting until you feel “good enough” to charge more.

If you’ve ever hesitated to say your prices out loud, apologised for your pricing or constantly changed your packages without feeling any more confident, this conversation is for you.

This episode isn’t about formulas or complicated pricing strategies, it’s about understanding the emotional side of pricing and learning to trust your value as a photographer.

Join the conversation in our Facebook group - https://www.facebook.com/groups/690300729099443/

The Photographer's Power Pack FREE DOWNLOAD - https://www.abigaillewisphotography.co.uk/the-photographers-power-pack

Join this channel to get access to members only live streams and more - https://www.youtube.com/channel/UCqorebmeGsNQQ9mK-jDNaVw/join

Chapters

00:00 — Intro

00:19 — Issues Before The Podcast

01:29 — In Our Live Stream Era

04:30 — Emotional Side of Pricing

08:20 — The Fear of Being Too Expensive

12:53 — Building The Confidence In Ourselves

14:36 — You’ll Never Be “Ready”

16:21 — How To Justify Your Pricing

23:10 — Is Our Pricing Is Working For Us?

27:54 — Positioning Your Photography Business

29:26 — Outro

www.abigaillewisphotography.co.uk

Your photography business has grown but have your habits kept up?

In this episode, we’re talking about what happens when your business evolves but you’re still operating with the mindset, systems and patterns from an earlier stage.

Many photographers hit a plateau not because they aren’t talented, but because they’re still:

– making decisions from scarcity

– overworking out of habit

– avoiding delegation

– operating reactively instead of strategically

Growth requires different behaviour. What got you here won’t necessarily take you further.

If your photography business feels stuck, overwhelming or harder than it should be, this conversation is for you.

We’ll explore how to recognise outdated habits, shift into a new level of leadership and build a business that matches the stage you’re actually in.

Subscribe for fortnightly conversations about building a sustainable, profitable photography business.

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Join the conversation in our Facebook group - https://www.facebook.com/groups/690300729099443/

The Maternity Academy Spain - Use code MBU25 for 25% off! - https://www.abigaillewisphotography.co.uk/the-maternity-academy

The Photographer's Power Pack FREE DOWNLOAD - https://www.abigaillewisphotography.co.uk/the-photographers-power-pack

Join this channel to get access to members only live streams and more - https://www.youtube.com/channel/UCqorebmeGsNQQ9mK-jDNaVw/join

Chapters

00:00 — Intro

00:15 — Bad Habits In Photography

01:16 — Our Most Recent Habit Change

03:49 — Signs Your Business Has Evolved (But You Haven't)

11:35 — The Excuse We Always Make

13:29 — Common Habits Photographers Have

17:53 — The September We Don't Talk About

19:12 — How To Audit Your Habits

24:38 — Automation Isn't Lazy

28:38 — Sustainability Is A Skill

32:23 — Light Blue Software Saved Our Business / Outro

www.abigaillewisphotography.co.uk

Abigail Lewis Photography are an international award winning, Maternity and Newborn Specialist photography team. Focusing their time and experience in creating breathtaking artwork that will be treasured by your growing family for generations to come. Abigail is the force behind the camera, immortalising your memories and Kristie is Creative Director, ensuring your experience and needs are met. Together they work as one to make sure your journey into parenthood and beyond is empowering and unforgettable.