In our last episode, we talked about why pricing feels so hard for photographers. But what if the problem isn’t just confidence, what if it’s positioning?

In this episode of Mother, Baby & Us, we’re unpacking why some photographers are able to charge more and still attract the right clients, while others feel stuck competing on price.

We dive into how positioning shapes the way your work is perceived, from your messaging and branding to the experience you offer and the clients you attract. Because often, it’s not about raising your prices, it’s about changing how your business is seen.

If you’ve ever wondered why two photographers can offer similar work at completely different price points, this episode will help you understand what’s really going on behind the scenes.

Sometimes the difference isn’t the price, it’s the positioning.

Join the conversation in our Facebook group - https://www.facebook.com/groups/690300729099443/

The Photographer's Power Pack FREE DOWNLOAD - https://www.abigaillewisphotography.co.uk/the-photographers-power-pack

Chapters:

00:00 - Introduction: Why positioning matters for your pricing

01:54 - Defining positioning: Knowing your ideal client and niche

02:14 - Myth-busting: Does lower pricing undermine the industry?

03:40 - The "Middle Ground" trap and why it’s hurting your business

04:42 - Defining ourselves as a luxury service vs. pricing

05:39 - Why we struggled when we first started (Lessons from the middle ground)

06:40 - How to identify your Unique Selling Point (USP)

07:40 - Case Study: Our specific ideal client for maternity and newborn

09:44 - The Jimmy Choo analogy: Selling an experience, not just a product

12:20 - Guiding the client journey through your website

13:43 - Why we don’t focus on price on our website

14:15 - Volume-based vs. Value-based: Which strategy is right for you?

15:55 - Why your Instagram grid isn't your main marketing tool

16:40 - Why owning your website is essential in 2026

18:45 - The difference between interruption marketing and search based marketing

20:40 - Using SEO and blog posts to position yourself as an expert

25:35 - How positioning leads to pricing confidence

26:30 - Final advice and where to go next

www.abigaillewisphotography.co.uk