You raised your prices. It felt brave, maybe a bit sickening, and then almost nothing changed. If putting your numbers up barely moved your income, this episode explains why the price was never the whole problem.

In episode 2 of The Photography Clinic, we diagnose one of the things almost every photographer gets wrong first: treating the headline price as the only lever. We explain why your income is really set by what each client spends and who you attract, and the shifts that actually move the number.

This is for photographers stuck in the awkward middle: good enough behind the camera, but struggling to make the business side sustainable.

What we cover:

Why a higher price alone just makes you a more expensive version of the same business.

The difference between your session fee and your average sale.

How packages and flat fees put a ceiling on what clients can spend.

Giving clients clear ways to spend more, without being pushy.

Why positioning decides who you attract.

Fixing who enquires before you touch the number.

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New episodes every other Friday.

If you have a problem you would like us to diagnose contact us via help@thephotographyclinic.co.uk

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