Most photographers think the sale is won or lost at the ordering appointment. It’s actually decided weeks before.

In this episode we dig into average spend, one of the biggest levers in your photography business and one almost nobody pulls on purpose. If your clients book and then spend the bare minimum, this is why.

We get honest about the dread of in person sales (Abigail used to hope clients wouldn’t turn up), why online galleries and set packages quietly cap your income, and how to make the ordering appointment feel natural instead of pushy. Plus the two shifts that actually move the number: tracking your true average spend, and seeding your products long before anyone sits down to buy.

If selling to your clients makes you cringe, this one’s for you.

New episodes every other Friday. Follow along for honest answers and real business fixes.

If you have a problem you would like us to diagnose contact us via help@thephotographyclinic.co.uk

Get the Clinic Notes - https://www.abigaillewisphotography.co.uk/for-photographers/the-photography-clinic

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You're getting enquiries. They're just not turning into bookings. And it's usually not your prices.

In this episode we unpack one of the most overlooked part of the client journey: the enquiry stage. It's where most photographers quietly lose clients, and it's rarely for the reason they think.

We cover the three things that make good enquiries drop off, plus how we fixed all three.

If you're busy answering enquiries but not filling your diary, this one's for you.

New episodes every other Friday. Follow along for honest answers and real business fixes.

If you have a problem you would like us to diagnose contact us via help@thephotographyclinic.co.uk

Get the Clinic Notes - https://www.abigaillewisphotography.co.uk/for-photographers/the-photography-clinic

Join this channel to get podcast episodes a day early:https://www.youtube.com/channel/UCqorebmeGsNQQ9mK-jDNaVw/join

Get 20% off Light Blue CRM - https://www.lightbluesoftware.com/referral/ALP20

You raised your prices. It felt brave, maybe a bit sickening, and then almost nothing changed. If putting your numbers up barely moved your income, this episode explains why the price was never the whole problem.

In episode 2 of The Photography Clinic, we diagnose one of the things almost every photographer gets wrong first: treating the headline price as the only lever. We explain why your income is really set by what each client spends and who you attract, and the shifts that actually move the number.

This is for photographers stuck in the awkward middle: good enough behind the camera, but struggling to make the business side sustainable.

What we cover:

Why a higher price alone just makes you a more expensive version of the same business.

The difference between your session fee and your average sale.

How packages and flat fees put a ceiling on what clients can spend.

Giving clients clear ways to spend more, without being pushy.

Why positioning decides who you attract.

Fixing who enquires before you touch the number.

Follow The Photography Clinic so you never miss an episode.

New episodes every other Friday.

If you have a problem you would like us to diagnose contact us via help@thephotographyclinic.co.uk

Get the Clinic Notes - https://www.abigaillewisphotography.co.uk/for-photographers/the-photography-clinic

Join our YouTube memberships to get podcast episodes a day early, plus lots more: https://www.youtube.com/channel/UCqorebmeGsNQQ9mK-jDNaVw/join