Welcome to Mobile Service Monday, episode #82! This week we sit down with the team from Pittsville Ford to talk about how they run mobile service and what it takes to grow it. This is Part 1 of the conversation.

If your dealership is thinking about mobile service, or already has vans on the road, this one is for you. Watch, learn, and share it with your fixed ops team.

Mobile Service Monday is presented by Spiffy.

#MobileServiceMonday #MobileService #FixedOps #AutomotiveService

Michelle joins the show to talk about mobile service from the customer's side, and how networking helped a mobile program grow its fleet and commercial business.

In this episode:
• Why customers love watching the work happen in their own driveway, and talking straight to the technician
• Why networking is a marathon, not a sprint: plan on 6 months to a year before the first good leads come in
• "Givers gain": help others first and the referrals come back to you
• How sponsoring a chamber or builders' association lunch can put you in front of 100 to 200 people for a small cost
• Why a mobile van in a driveway works like a free billboard and brings in owners of other car brands

The best story: watching a 7-van program grow to 47 vans in under three years, with a chart full of little vans to keep track.

Watch on YouTube: https://www.youtube.com/watch?v=mIT7oF1Gmrc

Did your mobile service program start strong and then slow down? This week, Jeremy goes solo with five back-to-basics moves to get it rolling again.

In this episode:

- Check your appointment list a week out. Move jobs that don't need a lift, like easy recalls and special-order parts, to mobile.

- Listen to BDC and advisor calls. Coach the word tracks so mobile gets offered first, every time.

- Get in front of sales. Join a morning huddle at least once a week and pitch mobile to fleet and commercial customers.

- Check the special-order parts shelf every week. Call those customers and offer to install at their home or work.

- Call customers with open recalls. Start with the easiest ones you can do mobile.

The best part: dealers who review calls and coach their teams often see results the same day or the next.

Watch the full show on YouTube: https://www.youtube.com/watch?v=qEzfcKxshz0

Jeremy sits down with Kyle, a mobile service team lead at Bozard Ford, to talk about what really happens when the shop comes to the customer's driveway.

In this episode:
• How new techs get trained: ride along with a team lead, shadow the first few days, then take the wheel with the lead close by. It takes a couple of weeks to two months.
• Customer skills take reps. Every tech has to find their own voice.
• About 10% of customers watch you work. Some lean into the engine bay, and some even sit in the passenger seat to read the shop manual with you.
• Free leads in the driveway: neighbors walk up a couple of times a week to ask if you can service their car too.
• Repeat customers ask for the same tech, and that trust helps the whole dealership.

Kyle also shares the story of a car that sat dead in a customer's yard for two months. He had it running within an hour.

Watch on YouTube: https://www.youtube.com/watch?v=i5DqyHfhvlI

Tune in with best way to get fleet business!

Mobile Service Monday is a weekly LinkedIn video show for dealerships that want to launch or grow a mobile service program. Each week, we bring you real best practices and a guest who knows the business inside and out. Tune in every Monday to learn what's working now.

Going back to the basics.

North Carolina Dealership in the beginning stages of mobile services.