What does it really mean to “stay visible” in 2026? When search, social, and AI are changing by the month?

In this episode of Mind Your Wedding Business, Kevin Dennis sits down with Krista Chapman, Founder and Lead Strategist of Path & Compass, to unpack the digital shifts event pros can’t afford to ignore. Krista explains how couples are searching differently (voice, image, social, and AI search), why trust is harder to earn in an era of decision fatigue, and how being clear about what makes you different helps the right clients find you faster.

They also dive into why referrals alone aren’t enough for long-term growth, what a sustainable marketing strategy actually looks like, and the underutilized channels that still drive strong results—like email marketing, SEO, and blogging. Plus, Krista shares actionable advice on reviews and small tweaks that can improve your visibility as AI continues to reshape how people discover vendors.

Highlights:

1. What “visibility” really means in 2026 and why search is the biggest shift
2. How AI is changing the way couples find and filter vendors
3. Why referrals alone can limit growth and how to widen your marketing net
4. The role of clarity + differentiation in standing out online
5. Why email marketing still converts and often outperforms social media
6. How blogging + SEO builds a longer-term digital footprint
7. The importance of consistent, recent reviews and how they impact AI search
8. What a sustainable digital presence looks like without being everywhere

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Krista's 2026 Marketing Guidebook for Event Pros: The Shifts to Make Now to Stay Visible and Booked

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What if visibility wasn’t about being louder, but about being clearer?

In this episode of Mind Your Wedding Business, Kevin Dennis sits down with Renée Dalo for a candid conversation about visibility as a strategic and sustainable tool for growth in the wedding industry. They explore how showing up with intention builds trust, attracts aligned clients, and shortens the sales cycle long before an inquiry ever hits your inbox.

Renée shares her perspective on creating content rooted in authenticity, navigating nuanced or uncomfortable topics with confidence, and using creativity and collaboration to stand out without chasing trends. The conversation reframes visibility not as performance or self-promotion, but as service, helping clients pre-trust you by understanding who you are and how you work.

With 13+ years of experience leading luxury weddings, commanding stages across the country, and coaching creative entrepreneurs, Renée brings a grounded, empowering approach to showing up online and in real life. As a keynote speaker, certified coach, and visibility hype woman, her work centers on helping people stop playing small and start walking into every room like they belong there...because they do.

Highlights:

1. Why visibility is a business strategy, not just a marketing tactic
2. How consistent content builds trust before the sales conversation begins
3. Navigating controversial or nuanced topics with intention and clarity
4. The role of creativity in standing out without chasing trends
5. How collaboration amplifies visibility while maintaining authenticity
6. Why visibility helps attract the right clients, not just more clients
7. The evolving role of social media in the wedding industry
8. Reframing visibility as service, not performance

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The Verve & Vision Club

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In this special year-end episode of Mind Your Wedding Business, Kevin is joined by a very special guest—his daughter, Rian, who steps into the host seat to interview him about the year that was. Together, they look back on 2025, revisiting standout episodes, memorable guests, and the biggest lessons that shaped the podcast over the past year.

Through Rian’s thoughtful and playful questions, Kevin reflects on what he learned from conversations around leadership, technology, contracts, boundaries, networking, and celebrating wins in an industry that rarely slows down. They also talk about why continuous learning matters, how podcasting has impacted Kevin’s own business, and what it takes to keep growing without getting stuck in the same patterns year after year.

As they look ahead to 2026, the episode closes with a focus on gratitude, growth, and the importance of community—plus a reminder that making space to celebrate progress is just as important as chasing the next goal.

Highlights:

1. Reflecting on a year of growth for Mind Your Wedding Business
2. Favorite episodes and guest conversations from 2025
3. Lessons learned about leadership, boundaries, and contracts
4. The role of technology and AI in modern wedding businesses
5. Why celebrating wins matters in a fast-paced industry
6. Networking, education, and long-term relationship building
7. What Kevin is most proud of from the past year
8. Looking ahead to new guests, growth, and community in 2026
9. Why curiosity and continuous learning are essential for business owners
10. A heartfelt reminder to pause, reflect, and appreciate the journey

Thank you everyone for another amazing year of podcasting! We'll see you back in 2026!

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What would your work look like if you stopped measuring it against everyone else’s?

In this episode of Mind Your Wedding Business, Kevin sits down with seasoned wedding planner Tabitha Roberts of Roberts & Co. Events for an honest conversation about comparison, burnout, and protecting your creativity in an industry that never stops moving. After 16 years in the DC market, Tabitha has seen how quickly social media can turn inspiration into insecurity—and how essential it is to find balance before burnout sets in.

Together, they explore how comparison shows up at every stage of a creative career, why awards and reviews can create misleading narratives, and what happens when we tie our worth to what others are doing. Tabitha shares the boundaries, habits, and mindset shifts that have helped her protect her mental health, including avoiding post-event scrolling, setting social media limits, leaning on trusted peers, and seeking inspiration outside the wedding world.

She also emphasizes the value of celebrating wins—big or small—and cultivating authentic relationships that create real community in a digital-heavy industry.

Highlights:

• Why balance matters for mental health and creativity
• How comparison contributes to burnout at every career stage
• The impact of social media on confidence and self-worth
• Awards, accolades, and the narratives they create
• Why reviews shouldn’t define your business
• Self-care practices that help ease creative burnout
• The importance of celebrating wins with your team
• How authentic relationships foster support and stability
• Setting boundaries with social media to protect your energy
• Why true inspiration comes from beyond the wedding industry

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What if your content could keep working long after you logged off?

In this episode of Mind Your Wedding Business, Kevin sits down with Pinterest marketing strategist Dana Bahr of Dana’s Desk to explore how wedding pros can transform their existing content into evergreen visibility—without burning out on social media. Dana specializes in helping creative entrepreneurs turn galleries, blogs, and Instagram posts into long-term traffic and leads through a sustainable, low-stress Pinterest strategy.

Together, they break down why Pinterest is one of the most underused tools in the wedding industry, how collaborations gain new life on the platform, and why repurposing content is the key to consistency. Dana also shares why starting small—yes, even one pin a day—can be the most effective way for pros to build momentum and credibility across platforms.

She offers practical steps for turning styled shoots, partnerships, and existing assets into optimized pins that work behind the scenes while you’re serving clients, designing events, or simply taking a break from the algorithm.

Highlights:

• Why Pinterest is a search engine—not a social platform
• How to repurpose Instagram content into strategic, optimized pins
• Why “one pin a day” is the simplest path to sustainable growth
• How collaborations and bundles gain years of visibility on Pinterest
• The power of evergreen content during engagement season
• What metrics actually matter beyond likes and saves
• How to start using Pinterest without overwhelm or burnout

Whether you’re a planner, photographer, florist, or creative pro, this episode offers a refreshing, approachable way to grow your visibility—one pin at a time.

Click here if you'd like to check out Dana's blog on WeddingIQ!

Click here to check out Dana's 2026 Pinterest x Wedding Industry Trend Report!

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In this episode of Mind Your Wedding Business, Kevin Dennis sits down with Taylor de la Fuente—CEO of Bigmouth Copy, former journalist, and the boldly opinionated expert behind some of the industry’s strongest messaging—to tackle one of the biggest questions wedding pros face today: Should you list your pricing on your website?

Pulling from her deep background in sales psychology and website copywriting, Taylor breaks down why the wedding industry is experiencing a trust crisis. Couples are navigating a messy online landscape filled with mixed messages, questionable “experts,” and viral conversations about the so-called “wedding tax.” With skepticism on the rise, transparency has become more essential than ever.

Together, Kevin and Taylor explore how hidden pricing impacts lead quality, why today’s couples expect upfront information, and how wedding pros can share pricing in a way that feels strategic rather than scary. Taylor walks through practical approaches—starting rates, ranges, averages—and explains how simple shifts in copy can build trust, reduce ghosting, and attract more aligned inquiries.

They also unpack the mindset behind effective marketing: showing up confidently, communicating value clearly, and being willing to have real conversations about money in a service-based industry.

Highlights

• The trust economy is shifting: Couples are more skeptical and more vocal than ever.
• Transparency builds confidence: Clear pricing strengthens trust from the first click.
• Luxury myths debunked: Wealthy clients aren’t relying on secrecy—they want clarity.
• Sales psychology in action: Why price anchoring matters and how to use it.
• Hidden pricing = misaligned leads: How it fuels ghosting and wasted time.
• Ways to start small: Adding pricing to FAQs, galleries, or case studies.
• The modern buyer: Today’s couples avoid phone calls and want info upfront.
• Website pitfalls: Selling the industry instead of your unique value.
• Marketing is flexible: Your pricing page can evolve as your business grows.

This episode is a practical, real-world guide for wedding pros ready to build trust, improve the client experience, and confidently communicate their value through transparent, intentional pricing.

Click here if you'd like to check out Taylor's blog on WeddingIQ!

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In this episode of Mind Your Wedding Business, Kevin Dennis sits down with Tanya Pushkine, also known as The Vow Whisperer, to explore why multicultural ceremonies are one of the most powerful ways couples can celebrate their heritage. After a successful corporate career, Tanya unexpectedly discovered her calling during her own wedding—launching a niche business dedicated to crafting deeply personal ceremonies, coaching couples through writing their vows, and training friends and family members to officiate with confidence.

Together, Kevin and Tanya unpack the growing shift toward personalization: couples wanting vows that reflect their real story, ceremonies that honor both sides of their heritage, and celebrations that feel authentic rather than performative. Tanya shares how she guides couples through cultural conversations, helps them uncover traditions they may not even know about, and balances multiple cultures or religions with sensitivity and intention.

They also dive into the vendor side—how planners, officiants, and creative teams can approach cultural traditions respectfully, what to research beforehand, and how communication prevents mishaps. With stories spanning Nigerian dances to Malaysian tea ceremonies to fusion Hindu rites, Tanya offers a grounded, real-world look at what it means to create a ceremony that’s both culturally rooted and unmistakably “them.”

Highlights

• A niche is born: Tanya launched The Vow Whisperer after her own wedding experience revealed a need for personalized ceremonies and vow support.
• The rise of personal vows: Couples are moving away from “repeat after me” and toward heartfelt, individualized expressions.
• Heritage matters: Modern couples increasingly want to incorporate cultural, religious, and ancestral elements into their ceremony.
• Officiant coaching is booming: Family and friends officiating has surged—bringing both beautiful moments and avoidable mishaps.
• Cultural conversations: Asking about ancestry, family traditions, and generational practices builds ceremonies that feel meaningful.
• Research is key: Vendors who explore cultural traditions can elevate guest experience and honor clients authentically.
• Balancing acts: Multicultural and multi-religious weddings require care, communication, and thoughtful blending of rituals.
• Vendor collaboration: Planners, musicians, and cultural specialists all play a role in executing a seamless ceremony.
• Guest experience first: Personal vows and cultural rituals are often the most memorable parts of the day for attendees.
• Advice for new vendors: Stay curious, ask questions, and let the couple’s story—not assumptions—guide every decision.

This episode is a thoughtful, behind-the-scenes guide for wedding pros who want to honor culture with confidence, craft ceremonies that feel personal and intentional, and build stronger relationships with today’s globally diverse couples.

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In this episode of Mind Your Wedding Business, Kevin sits down with marketers Adrienna McDermott of Ava And The Bee and copywriter Andrea Shah to unpack “the trust recession” - why today’s couples are more skeptical than ever, and how wedding vendors can use social media to rebuild credibility.

Together, they dig into the post-pandemic shift: price whiplash, viral horror stories, and glossy feeds that don’t show the real work. Adrienna and Andrea share practical, low-lift ways to earn trust online, such as clear pricing ranges, behind-the-scenes reels, and DM-friendly inquiry paths. Plus, what to stop doing (gatekeeping, vague copy, and complaint-posting on public channels).

They also get tactical about platform strategy and messaging. From Instagram and Pinterest to Reddit listening and press/SEO, you’ll learn how transparency, process education, and personality-forward content convert better than curated grids.

• What’s fueling the “trust recession”: price jumps, media horror stories, and unrealistic social expectations
• Transparency that works: publish ranges + “most clients spend” anchors; show full galleries, timelines, and logistics
• BTS over perfection: simple reels/stories of real work outperform polished grids (and build credibility)
• Meet clients where they are: open DMs, allow texting, and reduce friction on inquiry forms
• Reddit as research: listen for objections, language, and trends - don’t promote or argue
• Message to your fit: use copy and content to attract green flags (and repel mismatches)
• Platform notes: Instagram for daily trust, Pinterest to amplify blogs, PR/backlinks for authority, TikTok for reach
• Boundaries & communication: set response expectations and update proactively to prevent service complaints

This episode is a candid, practical playbook for showing your work, humanizing your brand, and rebuilding client confidence, so your marketing earns trust before the sales call.

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