What does it really mean to “stay visible” in 2026? When search, social, and AI are changing by the month?

In this episode of Mind Your Wedding Business, Kevin Dennis sits down with Krista Chapman, Founder and Lead Strategist of Path & Compass, to unpack the digital shifts event pros can’t afford to ignore. Krista explains how couples are searching differently (voice, image, social, and AI search), why trust is harder to earn in an era of decision fatigue, and how being clear about what makes you different helps the right clients find you faster.

They also dive into why referrals alone aren’t enough for long-term growth, what a sustainable marketing strategy actually looks like, and the underutilized channels that still drive strong results—like email marketing, SEO, and blogging. Plus, Krista shares actionable advice on reviews and small tweaks that can improve your visibility as AI continues to reshape how people discover vendors.

Highlights:

1. What “visibility” really means in 2026 and why search is the biggest shift
2. How AI is changing the way couples find and filter vendors
3. Why referrals alone can limit growth and how to widen your marketing net
4. The role of clarity + differentiation in standing out online
5. Why email marketing still converts and often outperforms social media
6. How blogging + SEO builds a longer-term digital footprint
7. The importance of consistent, recent reviews and how they impact AI search
8. What a sustainable digital presence looks like without being everywhere

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Krista's 2026 Marketing Guidebook for Event Pros: The Shifts to Make Now to Stay Visible and Booked

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What if visibility wasn’t about being louder, but about being clearer?

In this episode of Mind Your Wedding Business, Kevin Dennis sits down with Renée Dalo for a candid conversation about visibility as a strategic and sustainable tool for growth in the wedding industry. They explore how showing up with intention builds trust, attracts aligned clients, and shortens the sales cycle long before an inquiry ever hits your inbox.

Renée shares her perspective on creating content rooted in authenticity, navigating nuanced or uncomfortable topics with confidence, and using creativity and collaboration to stand out without chasing trends. The conversation reframes visibility not as performance or self-promotion, but as service, helping clients pre-trust you by understanding who you are and how you work.

With 13+ years of experience leading luxury weddings, commanding stages across the country, and coaching creative entrepreneurs, Renée brings a grounded, empowering approach to showing up online and in real life. As a keynote speaker, certified coach, and visibility hype woman, her work centers on helping people stop playing small and start walking into every room like they belong there...because they do.

Highlights:

1. Why visibility is a business strategy, not just a marketing tactic
2. How consistent content builds trust before the sales conversation begins
3. Navigating controversial or nuanced topics with intention and clarity
4. The role of creativity in standing out without chasing trends
5. How collaboration amplifies visibility while maintaining authenticity
6. Why visibility helps attract the right clients, not just more clients
7. The evolving role of social media in the wedding industry
8. Reframing visibility as service, not performance

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The Verve & Vision Club

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In this special year-end episode of Mind Your Wedding Business, Kevin is joined by a very special guest—his daughter, Rian, who steps into the host seat to interview him about the year that was. Together, they look back on 2025, revisiting standout episodes, memorable guests, and the biggest lessons that shaped the podcast over the past year.

Through Rian’s thoughtful and playful questions, Kevin reflects on what he learned from conversations around leadership, technology, contracts, boundaries, networking, and celebrating wins in an industry that rarely slows down. They also talk about why continuous learning matters, how podcasting has impacted Kevin’s own business, and what it takes to keep growing without getting stuck in the same patterns year after year.

As they look ahead to 2026, the episode closes with a focus on gratitude, growth, and the importance of community—plus a reminder that making space to celebrate progress is just as important as chasing the next goal.

Highlights:

1. Reflecting on a year of growth for Mind Your Wedding Business
2. Favorite episodes and guest conversations from 2025
3. Lessons learned about leadership, boundaries, and contracts
4. The role of technology and AI in modern wedding businesses
5. Why celebrating wins matters in a fast-paced industry
6. Networking, education, and long-term relationship building
7. What Kevin is most proud of from the past year
8. Looking ahead to new guests, growth, and community in 2026
9. Why curiosity and continuous learning are essential for business owners
10. A heartfelt reminder to pause, reflect, and appreciate the journey

Thank you everyone for another amazing year of podcasting! We'll see you back in 2026!

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