If your business feels like it's working but still harder than it should, the problem may not be your marketing. It may be that your client journey is unfinished. In this final episode of the Client Journey series, Lori Lyons walks through a real client case study to show how even successful businesses quietly leak revenue, confidence, and energy when clients finish and disappear.

You'll meet Deb, a highly experienced health coach earning solid income but constantly feeling like she had to start over. By breaking down each stage of Deb's client journey, from discovery through referral, Lori reveals where retention breaks down and how small, intentional shifts can stabilize revenue without adding more work.

This episode is about clarity, not hustle. You'll learn why retention matters more than reach, how to design a journey that naturally leads clients forward, and how a finished client journey creates steadier growth and more freedom for midlife business owners.

What You'll Learn

• Retention matters more than reach. A finished client journey stabilizes revenue faster than more visibility ever will.
• Results without context feel final. Clients continue when they understand the next phase before the current one ends.
• Most businesses aren't broken. They're unfinished. Fixing the journey is often simpler than adding more marketing.

Schedule your Profitable Path Blueprint call. If you're considering working together and want to see if it's a fit, book a Profitable Path Blueprint Call. It's a simple, no-pressure conversation to decide whether working together makes sense.

Resources:

Click HERE to receive your free gift - Get Clients to Say "YES!" The Ultimate Social Proof Checklist Every Business Needs to Build Trust and Boost Sales

Join Lori's private Facebook group - The Midlife Business Academy. A Facebook group for The Typewriter Generation! A community to share business growth strategies that work for us! Join now!

Connect with Lori Follow me on social media - grab other free resources of book a call - it's all right here!

You don't need more leads. You need a business that stops resetting itself every few months. In this episode, Lori breaks down the final two stages of the client journey, Refer and Return, where real momentum and sustainability are built.

Referrals are not about luck or asking harder. They are created through clear results, a strong client experience, and giving clients the language to talk about what you do. Lori explains why even happy clients often do not refer, how testimonials support referrals, and why both are essential for shortening your sales cycle.

You will also learn why most clients do not return, not because they are unhappy, but because they do not know what comes next. By intentionally seeding the next step and staying visible without selling, you can turn one-time clients into long-term relationships and predictable growth.

• Why referrals must be designed, not hoped for

• How testimonials and referrals work together to build trust faster

• How to create a clear next step so clients return instead of disappearing

Schedule your Profitable Path Blueprint call. If you're considering working together and want to see if it's a fit, book a Profitable Path Blueprint Call. It's a simple, no-pressure conversation to decide whether working together makes sense.

Resources:

Click HERE to receive your free gift - Get Clients to Say "YES!" The Ultimate Social Proof Checklist Every Business Needs to Build Trust and Boost Sales

Join Lori's private Facebook group - The Midlife Business Academy. A Facebook group for The Typewriter Generation! A community to share business growth strategies that work for us! Join now!

Connect with Lori Follow me on social media - grab other free resources of book a call - it's all right here!

Most businesses don't stall before the sale, they stall after it. In today's episode, Lori continues the Client Journey Series with two stages that determine whether trust strengthens or disappears: Convert and Experience. Convert is not about convincing someone to buy. It's about stabilizing the decision, setting clear expectations, and helping a new client feel steady enough to move forward without second-guessing.

Then Lori breaks down why Experience is not what you deliver, it's how your clients feel while working with you. When communication is clear and progress is acknowledged, clients feel safe, confident, and capable. When it's not, even strong results can feel disappointing. You'll also hear how these stages shift across the four business phases (Figure It Out, Work It Out, Rock It Out, Boss It Out) so you can design a process that creates momentum, referrals, and repeat business.

• How to turn the post-sale moment into a trust-building orientation that prevents hesitation and drop-off

• How to design a client experience that reduces friction and increases retention and referrals

• How Convert and Experience should evolve based on your current stage of business growth

Schedule your Profitable Path Blueprint call. If you're considering working together and want to see if it's a fit, book a Profitable Path Blueprint Call. It's a simple, no-pressure conversation to decide whether working together makes sense.

Resources:

Click HERE to receive your free gift - Get Clients to Say "YES!" The Ultimate Social Proof Checklist Every Business Needs to Build Trust and Boost Sales

Join Lori's private Facebook group - The Midlife Business Academy. A Facebook group for The Typewriter Generation! A community to share business growth strategies that work for us! Join now!

Connect with Lori Follow me on social media - grab other free resources of book a call - it's all right here!

In this Hot Seat Coaching episode, Lori guides Alyson Williams through a series of coaching strategies designed to help midlife women business owners get clearer, more confident, and more visible. Alyson brings the same challenges so many entrepreneurs face - hesitation to be seen, uncertainty around messaging, and bouncing between systems - and Lori coaches her through practical, doable solutions.

During the session, Lori helps Alyson shift her website and social messaging from "all about me" to speaking directly to the symptoms her ideal clients actually feel. She also walks her through simple list-building ideas, using testimonials more strategically, and creating an easy lead magnet without tech overwhelm.

If you've ever struggled with what to say, how to say it, or how to show up consistently, this coaching session will give you clear takeaways and a behind-the-scenes look at how Lori helps business owners move forward with clarity and confidence.

In this episode, Lori coaches Alyson through:

• Shifting her messaging from "here's who I am" to speaking directly to the symptoms her audience actually feels

• Simplifying visibility and social media by focusing on clarity, not perfection

• Creating easy list-building tools like lead magnets and testimonial-driven content without tech overwhelm

Ready to get support for your own business messaging and visibility? Apply for Lori's hot seat coaching at MyCoachLori.com.

Schedule your Profitable Path Blueprint call. If you're considering working together and want to see if it's a fit, book a Profitable Path Blueprint Call. It's a simple, no-pressure conversation to decide whether working together makes sense.

Resources:

Click HERE to receive your free gift - Get Clients to Say "YES!" The Ultimate Social Proof Checklist Every Business Needs to Build Trust and Boost Sales

Join Lori's private Facebook group - The Midlife Business Academy. A Facebook group for The Typewriter Generation! A community to share business growth strategies that work for us! Join now!

Connect with Lori Follow me on social media - grab other free resources of book a call - it's all right here!

If you're showing up consistently in your business but still not seeing the traction you deserve, this episode is for you. Today, Lori walks you through two critical stages of your client journey: Engage and Invite - the bridge between curiosity and commitment.

You'll discover why engagement isn't about likes or views, but about readiness, connection, and trust. Lori shares how to shift from simply creating content to actually guiding your audience toward a next step - without feeling pushy or "salesy."

She also breaks down the four business stages - Figure It Out, Work It Out, Rock It Out, and Boss It Out - and how engagement looks different at each level. You'll learn why clarity beats persuasion, and how a clear invitation can turn effort into real momentum.

• Engagement is a filter, not a goal.

• Clarity beats persuasion every time.

• Each business stage engages differently.

• Invitation is leadership, not selling.

• Momentum requires direction - trust needs somewhere to go.

Book your Profitable Path Blueprint Call at TalkWithLori.com

Schedule your Profitable Path Blueprint call. If you're considering working together and want to see if it's a fit, book a Profitable Path Blueprint Call. It's a simple, no-pressure conversation to decide whether working together makes sense.

Resources:

Click HERE to receive your free gift - Get Clients to Say "YES!" The Ultimate Social Proof Checklist Every Business Needs to Build Trust and Boost Sales

Join Lori's private Facebook group - The Midlife Business Academy. A Facebook group for The Typewriter Generation! A community to share business growth strategies that work for us! Join now!

Connect with Lori Follow me on social media - grab other free resources of book a call - it's all right here!

Getting noticed online is not the same as creating connection. In this episode of the Midlife Business Academy, Lori Lyons explains why visibility without connection often leads to silence, even when you are showing up consistently. Connection is the bridge between attention and trust, and without it, your marketing has nowhere to go.

Lori walks through the Connect stage of the client journey and breaks down why people buy from brands that feel right, not just brands they recognize. She explains how connection is built through emotion and consistency, why micro moments matter more than big viral wins, and how trust forms over time when your audience feels seen, safe, inspired, and supported.

This episode also explores what connection looks like at different stages of business growth, how story creates belonging, and what breaks connection such as inconsistency, perfection, and generic messaging. If you are a midlife entrepreneur who feels visible but not chosen, this conversation will help you rethink your marketing and build real relationships that lead to clients.

• Why visibility alone does not create trust or clients

• How connection is built through emotion, consistency, and micro moments

• The difference between discovery and connection in the client journey

• What breaks connection and how to strengthen it at every stage of your business

Book your Profitable Path Blueprint Call at TalkWithLori.com

Schedule your Profitable Path Blueprint call. If you're considering working together and want to see if it's a fit, book a Profitable Path Blueprint Call. It's a simple, no-pressure conversation to decide whether working together makes sense.

Resources:

Click HERE to receive your free gift - Get Clients to Say "YES!" The Ultimate Social Proof Checklist Every Business Needs to Build Trust and Boost Sales

Join Lori's private Facebook group - The Midlife Business Academy. A Facebook group for The Typewriter Generation! A community to share business growth strategies that work for us! Join now!

Connect with Lori Follow me on social media - grab other free resources of book a call - it's all right here!

If you're showing up online, posting consistently, and still hearing crickets, this episode is for you. You may not have a sales problem at all. You may have a discoverability problem.

In today's episode, Lori breaks down the very first stage of the client journey, Discover. This is the moment when your future clients realize you exist and start paying attention. Because no matter how good your offers, systems, or website are, if people cannot find you, none of it matters.

You'll learn why discovery is not about shouting louder or being everywhere, and how visibility must change depending on your stage of business. From early-stage networking to strategic collaborations, SEO, podcast guesting, and scalable reach, this episode shows how clients actually find you and what may be blocking that path right now.

• Why being great at what you do is not enough if the right people cannot find you

• What the discover stage of the client journey is really for, and why it comes before everything else

• How discoverability works in real life, including how clients actually find you through breadcrumbs

• How your visibility strategy should change based on your stage of business

• The common mistakes that keep experienced entrepreneurs invisible online

If your business feels 'too full' but not fully aligned, let's talk.
Book a Profitable Path Alignment Call and I'll help you identify what to trim, what to refine, and what to elevate so you can expand sustainably - on your terms.

Schedule your Profitable Path Blueprint call. If you're considering working together and want to see if it's a fit, book a Profitable Path Blueprint Call. It's a simple, no-pressure conversation to decide whether working together makes sense.

Resources:

Click HERE to receive your free gift - Get Clients to Say "YES!" The Ultimate Social Proof Checklist Every Business Needs to Build Trust and Boost Sales

Join Lori's private Facebook group - The Midlife Business Academy. A Facebook group for The Typewriter Generation! A community to share business growth strategies that work for us! Join now!

Connect with Lori Follow me on social media - grab other free resources of book a call - it's all right here!

If you're not getting enough clients, it's probably not your offer - it's your audience's trust level. In this episode, Lori reveals why most business owners are selling to strangers and how to bridge the "trust gap" that keeps your followers from becoming clients.

Lori reviews the TRUE framework - Trim, Refine, Uplevel, Expand - and explains how it prepares your business for the client journey. She breaks down the four stages of business growth ("Figure It Out," "Work It Out," "Rock It Out," and "Boss It Out") and shows why most entrepreneurs overbuild for the stage they're not yet in.

You'll learn how to align your message, content, and offers to the stage you're actually in - and how mapping your client journey from stranger to advocate makes marketing feel effortless and human again.

• Why most business owners are unknowingly selling to strangers - and how to fix it

• What the Trust Gap is and why it keeps your audience from buying

• The four stages of business growth: Figure It Out, Work It Out, Rock It Out, and Boss It Out

• How the TRUE framework (Trim, Refine, Uplevel, Expand) prepares your business for growth

• The difference between visibility and readiness - and why engagement doesn't equal conversion

• How to map your client journey so your marketing feels natural, aligned, and human again

• The key mindset shift that helps midlife business owners sell with confidence and ease

If your business feels 'too full' but not fully aligned, let's talk.
Book a Profitable Path Alignment Call and I'll help you identify what to trim, what to refine, and what to elevate so you can expand sustainably - on your terms.

Schedule your Profitable Path Blueprint call. If you're considering working together and want to see if it's a fit, book a Profitable Path Blueprint Call. It's a simple, no-pressure conversation to decide whether working together makes sense.

Resources:

Click HERE to receive your free gift - Get Clients to Say "YES!" The Ultimate Social Proof Checklist Every Business Needs to Build Trust and Boost Sales

Join Lori's private Facebook group - The Midlife Business Academy. A Facebook group for The Typewriter Generation! A community to share business growth strategies that work for us! Join now!

Connect with Lori Follow me on social media - grab other free resources of book a call - it's all right here!