In this Hot Seat Coaching episode, Lori guides Alyson Williams through a series of coaching strategies designed to help midlife women business owners get clearer, more confident, and more visible. Alyson brings the same challenges so many entrepreneurs face - hesitation to be seen, uncertainty around messaging, and bouncing between systems - and Lori coaches her through practical, doable solutions.

During the session, Lori helps Alyson shift her website and social messaging from "all about me" to speaking directly to the symptoms her ideal clients actually feel. She also walks her through simple list-building ideas, using testimonials more strategically, and creating an easy lead magnet without tech overwhelm.

If you've ever struggled with what to say, how to say it, or how to show up consistently, this coaching session will give you clear takeaways and a behind-the-scenes look at how Lori helps business owners move forward with clarity and confidence.

In this episode, Lori coaches Alyson through:

• Shifting her messaging from "here's who I am" to speaking directly to the symptoms her audience actually feels

• Simplifying visibility and social media by focusing on clarity, not perfection

• Creating easy list-building tools like lead magnets and testimonial-driven content without tech overwhelm

Ready to get support for your own business messaging and visibility? Apply for Lori's hot seat coaching at MyCoachLori.com.

Schedule your Profitable Path Blueprint call. If you're considering working together and want to see if it's a fit, book a Profitable Path Blueprint Call. It's a simple, no-pressure conversation to decide whether working together makes sense.

Resources:

Click HERE to receive your free gift - Get Clients to Say "YES!" The Ultimate Social Proof Checklist Every Business Needs to Build Trust and Boost Sales

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