You don't have a marketing problem. You have an operational problem. If you're bringing in leads but feeling overwhelmed, behind or stressed trying to deliver what you promised, this episode is going to feel very real.

I'm chatting with Kasandra Murray, marketing + operations consultant and founder of Unlucky Umbrella Studio. She bridges two areas that are often treated completely separately and helps businesses line up lead generation with the systems, sales process and customer experience needed to support sustainable growth.

In this episode, you'll learn:

• Where the loop between marketing promises and delivery most often breaks

• Why every business, big or small, struggles with documentation (and how to start without perfectionism)

• What effective training looks like, and how to combine visual, audio + hands-on learning

• How misalignment quietly hurts repeat business and referrals

• • The first operational system to hand off when you feel overwhelmed
  • Kasandra's three growth tips: inbox zero, a negotiation lesson from Never Split the Difference, and documenting everything

  
  

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You're pinning your best photography work, you're being consistent, and you still aren't getting found on Pinterest. In this episode, I explain why the problem is almost never your photos. It's the words around them.

I walk you through how Pinterest search really works for photographers, and how to use the specificity of your business (your services, your city, your venues, your style) as your biggest advantage.

In this episode, you'll learn:

• How Pinterest reads your titles, descriptions, board names and bio to decide who sees your pins

• My 4-question keyword interview for photographers

• Why "wedding photographer San Jose" can beat "San Jose wedding photographer"

• The 5 places your keywords need to live

• The board structure that works (and why "My Faves" is hurting you)

• How to turn one photo session into 5 weeks of pins

Grab the free Keyword Interview cheat sheet, the Pinterest Foundations checklist and the Organic Pins checklist inside my Visibility Vault at learn.jenvazquez.com/resources.

Next week: the Pinterest strategy most service providers overlook that brings in a completely different type of buyer.

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I used to be that photographer, grinding Instagram every single day, posting reels, doing stories, engaging in comments. My bookings were fine, but fine isn't why I started a photography business. In this episode, I'm sharing exactly how photographers can use Pinterest to book more clients without being on it every single day, because the way most photographers are using Pinterest is the reason it's not working for them.

In this episode:

• The 2021 deep dive that showed me 80% of my clients actually found me through Pinterest and Google, not Instagram

• Why Pinterest is a completely different buyer pool than social media

• The two biggest mistakes photographers make on Pinterest (hint: one is about keywords, not hashtags)

• How one wedding session can become 40 to 80 pins

• The exact keyword strategy for location-based photography businesses

• A real client case study where outbound clicks jumped 315% in six months

Sponsered by: Grab six months of Aftershoot Select for $49!

#cullsmarter

The number one reason service providers tell me they're not on Pinterest is this: "I don't have a blog. I don't have a ton of content. What would I even pin?" Here's what they don't realize. You do not need a blog to succeed on Pinterest. In this episode, I'm walking through exactly what Pinterest accepts as a destination when you don't have one, and why your brand photos might be some of the highest performing Pinterest content you're not using yet.

In this episode:

• What Pinterest actually accepts as a pin destination (service pages, booking links, freebies, videos, and podcast episodes)

• Why brand photos, especially behind-the-scenes shots, outperform polished headshots on Pinterest

• How to turn one brand photo into five pins targeting five different keywords

• Simple content ideas that don't require a blog: FAQ pages, process pages, and testimonial pages

• Why a Pinterest pin can keep driving traffic years after a feed post disappears

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If you've been using a personal Pinterest account for years and wondering whether to convert it to a business account or just start over, this is for you. Good news, you don't have to start from scratch. You can convert your existing account and keep everything you've built, but there are a few things you need to do correctly to make sure your account actually works as a marketing tool.

In this episode:

• Why a business account is non-negotiable if you're marketing on Pinterest

• The exact step-by-step process for converting your existing account

• What actually happens to your old personal boards (nothing gets deleted)

• How to set up your profile name, bio, and cover photo to attract your ideal client

• Why claiming your website is a step most people skip, and why it matters

• How to set up your first keyword-rich business boards

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The number one reason people tell me their Pinterest strategy falls apart isn't keywords, boards, or even consistency. It's the design step. They sit down to make pins, two hours later they're still adjusting fonts and colors, and they've made exactly one pin. In this episode, I'm walking through how to build a Pinterest pin template in Canva that you create once and reuse forever.

In this episode:

• What makes a strong Pinterest pin template (size, background, text zone, URL, and CTA)
• The 5-step process for setting up your template in Canva
• How to duplicate one template into a five-pin set targeting five different keywords

• • How to save your template so you never start from scratch again
  • How many template styles you actually need (hint, it's not many)
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I recently polled over 100 marketing professionals and asked a simple question: do you think of Pinterest as social media or a search engine? 51% said social media, 41% said search engine, 8% had no idea. That one answer explains why so many business owners feel completely burnt out by marketing.

In this episode:

• Why social media platforms are engineered to need you every single day
• The search engine difference, and why Pinterest works nothing like Instagram or Facebook
• A pin I made in 2014 that's still in my top 10 performing pins today
• What "calm marketing" actually looks like in practice
• Who gets the best results from this approach, and who it's not for
• The honest caveat about how long Pinterest actually takes to work

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You invested in brand photos. You've got them. Maybe a few made it onto your website or Instagram, and the rest are sitting in a folder doing absolutely nothing for your business. In this episode, I'm breaking down why the photos that perform best on Pinterest are never the polished headshots, and exactly how to turn one brand photo into five pins that can drive traffic for months, even years. In this episode:

• Why brand photos outperform graphic-only pins on Pinterest

• The specific types of shots that drive the most outbound clicks (behind-the-scenes, varied emotion, lifestyle, and tool shots)

• How to turn one photo into five pins targeting five different keywords

• Why the text overlay matters as much as the photo itself
• Where to pin your brand photo content for maximum reach
• Why a Pinterest pin can outlast an Instagram post by months, even years

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