You don't have a marketing problem. You have an operational problem. If you're bringing in leads but feeling overwhelmed, behind or stressed trying to deliver what you promised, this episode is going to feel very real.

I'm chatting with Kasandra Murray, marketing + operations consultant and founder of Unlucky Umbrella Studio. She bridges two areas that are often treated completely separately and helps businesses line up lead generation with the systems, sales process and customer experience needed to support sustainable growth.

In this episode, you'll learn:

• Where the loop between marketing promises and delivery most often breaks

• Why every business, big or small, struggles with documentation (and how to start without perfectionism)

• What effective training looks like, and how to combine visual, audio + hands-on learning

• How misalignment quietly hurts repeat business and referrals

• • The first operational system to hand off when you feel overwhelmed
  • Kasandra's three growth tips: inbox zero, a negotiation lesson from Never Split the Difference, and documenting everything

  
  

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You're pinning your best photography work, you're being consistent, and you still aren't getting found on Pinterest. In this episode, I explain why the problem is almost never your photos. It's the words around them.

I walk you through how Pinterest search really works for photographers, and how to use the specificity of your business (your services, your city, your venues, your style) as your biggest advantage.

In this episode, you'll learn:

• How Pinterest reads your titles, descriptions, board names and bio to decide who sees your pins

• My 4-question keyword interview for photographers

• Why "wedding photographer San Jose" can beat "San Jose wedding photographer"

• The 5 places your keywords need to live

• The board structure that works (and why "My Faves" is hurting you)

• How to turn one photo session into 5 weeks of pins

Grab the free Keyword Interview cheat sheet, the Pinterest Foundations checklist and the Organic Pins checklist inside my Visibility Vault at learn.jenvazquez.com/resources.

Next week: the Pinterest strategy most service providers overlook that brings in a completely different type of buyer.

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I used to be that photographer, grinding Instagram every single day, posting reels, doing stories, engaging in comments. My bookings were fine, but fine isn't why I started a photography business. In this episode, I'm sharing exactly how photographers can use Pinterest to book more clients without being on it every single day, because the way most photographers are using Pinterest is the reason it's not working for them.

In this episode:

• The 2021 deep dive that showed me 80% of my clients actually found me through Pinterest and Google, not Instagram

• Why Pinterest is a completely different buyer pool than social media

• The two biggest mistakes photographers make on Pinterest (hint: one is about keywords, not hashtags)

• How one wedding session can become 40 to 80 pins

• The exact keyword strategy for location-based photography businesses

• A real client case study where outbound clicks jumped 315% in six months

Sponsered by: Grab six months of Aftershoot Select for $49!

#cullsmarter