Building a community - whether that's around your business, your brand or your life - takes a very specific set of skills. And in this episode, Harmeet from Axies Digital makes the case that those skills are exactly the same in both. We talk about what it really means to build a community rather than just an audience, why so many businesses mistake followers for belonging and what the people who build genuinely loyal, engaged communities around their work have in common with the people who do the same thing in their personal lives.

But what makes this conversation one I keep thinking about is the moment Harmeet gets really honest. There's a point where something shifts - a deep experience shared, a vulnerability that reframes everything we'd been talking about and it's a reminder that the most powerful thing you can bring to a community, in business or anywhere else, is the willingness to be real. If you've ever held something back because you weren't sure people were ready for it, this one is worth your time.

Marketing Ninja Unleashed is back – back for Season 6 and we're tackling the biggest myth in personal branding.

And that is that you need a big, bold personality to do it well. You don't. So, in this episode, I want to talk directly to the professionals who've been working hard for years - building expertise, delivering results, earning trust - while remaining almost completely invisible outside their immediate circle.

We're covering what personal branding actually is (and what it very much isn't), why introverts tend to have a natural advantage in building lasting, credible brands, and how Insights Discovery - the personality profiling tool I use with clients and completed myself back in 2016 - reframes the qualities you've probably been treating as weaknesses into the foundation your brand should be built on.

If you've ever said "I'm just not the type," this one is for you.

And if this episode resonates – book in a free 30 minute call with me and let's talk https://yaystory.com/contact/

The final episode of Season 5, and I'm going out with everything I've got. We cover how to actually measure your brand beyond vanity metrics, how to do digital advertising well (hint: tracking comes before everything else), and what my role with MALA has genuinely taught me about the power of consistency.

There's also a nudge about Christmas planning, an honest look at how I use AI and a proper thank you before I announce when Season 6 is coming back

Every now and then you meet someone whose passion for what they do just stops you in your tracks - and Lisa Colver is absolutely one of those people. I met her through FindABiz networking and it didn't take long to realise that what she does goes far beyond business.

Lisa is the heart and soul of Promedica24 in Blaby and Lutterworth – it's a care business serving individuals and families across Leicestershire and the care and passion she puts into her work is something you can genuinely feel. In this episode Lisa shares what drew her to the care industry in the first place, why she chose Promedica24 and how she really feels about the state of care today. Honest, heartfelt and one I think is going to stay with you.

Connect with Reena here:

https://yaystory.com/contact/

Connect with Lisa here:

https://www.linkedin.com/in/lisa-colver-b43ab91b1/

Your business cannot outgrow you - and this episode is about growth at every level. We cover the different ways businesses actually grow (it's not just more customers), what personality profiling has taught me about leadership, and something I haven't talked about on the podcast before: redundancy, what it did to my confidence and what I know now that I wish I'd known then.

I also answer the question I get asked most - how do I come across as confident when I'm nervous almost every time?

Today's guest is Dylan Chauhan, Dylan and I are actually distant family - we knew we worked in the same field but had never really connected, until a social media event in Leicester finally brought us together.

Dylan is the founder of DC Socials. Just 15 months in, and he's already leading a team of four videographers and content creators. He's also the person behind the camera for all of my own videos - because if you know me, you'll know I still can't stand hearing my own voice or seeing myself on screen.

In this episode, Dylan shares what he's learned from managing multiple social accounts, the hard truths about what actually works, and why taking care of yourself is just as important as taking care of your business.

Find Dylan on Instagram https://www.instagram.com/dc.socials/ or drop him a message on 07519 591668.

Everything in marketing rests on foundations - and this episode is about getting them right. I cover what it really means to have a meaningful purpose, vision and values, why your internal culture is the foundation of your marketing (not separate from it), and how to run events that people actually remember.

I also share a story from Dubai that I haven't been able to stop thinking about - and what an infinity pool on the fiftieth floor taught me about brand experience.

I love this podcast because it gives me a chance to bring brilliant people into your world, and today's guest is a great example. Jay Morjaria is a storytelling consultant who helps founders take their own journey and turn it into something that actually wins clients.

A big part of Jay's story is a chronic pain journey that forced a level of self-awareness most of us never go looking for, and that became the foundation of everything he does today. He works with wellbeing professionals, coaches, and service based business owners to help them find the part of their story they can't see themselves and he's got a really interesting take on making sure AI amplifies your real voice rather than averaging you out.

If you'd like to get in touch with Jay, you can find him on Linked In https://www.linkedin.com/in/jaymorjaria/ or drop him an email at jay@veryclearthinking.com