This episode is all about showing up - even when it's uncomfortable. I talk about why perfection is overrated and how chasing it quietly erodes your confidence, how I finally got over myself and started building my personal brand as a self-confessed introvert, and why your customers' words will always be more powerful than yours.

Plus, how to use the data you already have in your business to make your marketing sharper - with real examples for professional services and ecommerce.

I met Kam Samji at his own networking group, FindABiz in Kirby Muxloe - which I'm now a member of. And the more I've got to know Kam around that table, the more I've appreciated not just what he does, but how he does it.

Kam has over 25 years of experience dealing with Wills, Powers of Attorney and Probate work - initially in the traditional private sector and now through his own business, KRS Estate Planning. He set up the business with one clear aim: to make estate planning straightforward and accessible for individuals and families across Leicester and Leicestershire. It's an area a lot of people put off thinking about and Kam is the person who makes those conversations feel a lot less daunting.

In this episode, Kam talks about something I think every business owner needs to hear - how to handle difficult conversations, what good networking really looks like and the values that drive everything he does.

Kam can be found here:

https://www.krsep.co.uk/

Season 5 is here - and it's the biggest one yet. Two cameras, five guests, and me fully on screen for the first time, which is nerve-wracking in a way I talk about honestly in this episode.

We also cover the difference between branding, brand strategy and marketing strategy - because they really aren't the same thing - and I share one of the most useful exercises you can do for your business right now: finding your most profitable customer.

We're a tiny bit delayed so episode 1 will be with you on the 3rd July!

In this final episode of Season 4, I take a step back to reflect on some of the biggest themes that have come up throughout the season - from brand strategy and leadership to personal growth and resilience.

I share why brand strategy is essential for every business (not just the big ones), how self-awareness can transform the way you lead and communicate with your team, and a more personal perspective on redundancy - why it doesn't define you, and how it can often become a turning point for something better.

I also want to say a huge thank you to this season's incredible guests - Shan, Anita and Derek - for sharing their insights and experiences.

Season 5 will be back on June 26th - and I can't wait to share what's next.

In the meantime, connect with me by email hello@yaystory.com

On Instagram: https://www.instagram.com/yaystory/

Linked In: https://www.linkedin.com/in/reena---patel/

youTube: https://www.youtube.com/@YouAndYourStoryLTD

Today's episode brings together a few things that have shifted in marketing over time, how brands are more cautious than they used to be but it is still ok to show your brand personality, be cheeky and be bold if that's who you are.

We talk about the difference between brand strategy and marketing strategy and finally we talk about learning and how the CIM has helped me over the years. Plus there's a little announcement about something new for me!

In this episode, we're speaking to Derek Thomas - Author, Entrepreneur, Business Owner, Mentor & Coach. I talk to Derek about his story, his 'Why' and his inspiration for writing his latest book - Classroom to Climb.

In his book, Derek doesn't just share his story, he gives you the exact frameworks, strategies, and mindset shifts he used to transform every area of his life. From financial independence to physical vitality to emotional presence, this is a complete blueprint for reinvention.

Plus, 100% of book profits support orphans at Stella Maris Primary School, so every purchase creates real change for children in need. Here's the link to the book if you'd like to have a read and support the school:

https://www.worldofbooks.com/en-gb/products/from-classroom-to-the-climb-lessons-of-resilience-and-growth-book-thomas-derek-9781919360416

If you want to get in touch with Derek, follow him on Instagram https://www.instagram.com/creatinglifechoices/ or visit his website here:

https://www.derek-thomas.co.uk/

And sign up to his newsletter on Linked In here: https://www.linkedin.com/newsletters/the-climb-blueprint-7418942338967957504/

This episode is a little different - and a lot more personal.

In this special episode, Reena shares her own experience of being made redundant not once, but twice, and the emotional impact it had on her confidence, decision making and sense of self.

If you're currently going through redundancy, or navigating uncertainty in your career, this episode is a reminder that it's not the end - it's the start of a new chapter.

You'll take away:

How to rebuild confidence after a setback

The importance of self awareness

How to move forward with clarity and confidence

If you want to book in a call with me, use this link:- https://calendly.com/hello-yaystory/30min