This episode is all about showing up - even when it's uncomfortable. I talk about why perfection is overrated and how chasing it quietly erodes your confidence, how I finally got over myself and started building my personal brand as a self-confessed introvert, and why your customers' words will always be more powerful than yours.

Plus, how to use the data you already have in your business to make your marketing sharper - with real examples for professional services and ecommerce.

I met Kam Samji at his own networking group, FindABiz in Kirby Muxloe - which I'm now a member of. And the more I've got to know Kam around that table, the more I've appreciated not just what he does, but how he does it.

Kam has over 25 years of experience dealing with Wills, Powers of Attorney and Probate work - initially in the traditional private sector and now through his own business, KRS Estate Planning. He set up the business with one clear aim: to make estate planning straightforward and accessible for individuals and families across Leicester and Leicestershire. It's an area a lot of people put off thinking about and Kam is the person who makes those conversations feel a lot less daunting.

In this episode, Kam talks about something I think every business owner needs to hear - how to handle difficult conversations, what good networking really looks like and the values that drive everything he does.

Kam can be found here:

https://www.krsep.co.uk/

Season 5 is here - and it's the biggest one yet. Two cameras, five guests, and me fully on screen for the first time, which is nerve-wracking in a way I talk about honestly in this episode.

We also cover the difference between branding, brand strategy and marketing strategy - because they really aren't the same thing - and I share one of the most useful exercises you can do for your business right now: finding your most profitable customer.