Building a community - whether that's around your business, your brand or your life - takes a very specific set of skills. And in this episode, Harmeet from Axies Digital makes the case that those skills are exactly the same in both. We talk about what it really means to build a community rather than just an audience, why so many businesses mistake followers for belonging and what the people who build genuinely loyal, engaged communities around their work have in common with the people who do the same thing in their personal lives.

But what makes this conversation one I keep thinking about is the moment Harmeet gets really honest. There's a point where something shifts - a deep experience shared, a vulnerability that reframes everything we'd been talking about and it's a reminder that the most powerful thing you can bring to a community, in business or anywhere else, is the willingness to be real. If you've ever held something back because you weren't sure people were ready for it, this one is worth your time.

Marketing Ninja Unleashed is back – back for Season 6 and we're tackling the biggest myth in personal branding.

And that is that you need a big, bold personality to do it well. You don't. So, in this episode, I want to talk directly to the professionals who've been working hard for years - building expertise, delivering results, earning trust - while remaining almost completely invisible outside their immediate circle.

We're covering what personal branding actually is (and what it very much isn't), why introverts tend to have a natural advantage in building lasting, credible brands, and how Insights Discovery - the personality profiling tool I use with clients and completed myself back in 2016 - reframes the qualities you've probably been treating as weaknesses into the foundation your brand should be built on.

If you've ever said "I'm just not the type," this one is for you.

And if this episode resonates – book in a free 30 minute call with me and let's talk https://yaystory.com/contact/

The final episode of Season 5, and I'm going out with everything I've got. We cover how to actually measure your brand beyond vanity metrics, how to do digital advertising well (hint: tracking comes before everything else), and what my role with MALA has genuinely taught me about the power of consistency.

There's also a nudge about Christmas planning, an honest look at how I use AI and a proper thank you before I announce when Season 6 is coming back