Episodi

  • Episode 2 - Marketing That Makes People Feel Something with Chrissy Symeonakis

    Episode 2 - Marketing That Makes People Feel Something with Chrissy Symeonakis
    Nov 10 2026

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    Short description
    Mel chats with Chrissy Symeonakis, founder of Creative Little Soul, about why brands need to be more human in the AI age, why marketing has to make people feel something, and the boys’ club and gatekeeping Chrissy wants to call out in the industry.

    Show notes

    Welcome to another fun episode of the Magnetic PR Podcast with your host, Melanie Whittaker!

    This week, Mel is joined by Chrissy Symeonakis, founder of marketing agency Creative Little Soul in Sydney, Australia. Chrissy has worked in marketing for 25 years across nightclubs, bars, festivals and restaurants, and she’s an email marketing specialist.

    In this episode:

    • The story behind the name Creative Little Soul
    • Why brands that look, sound and feel human will stand out in the AI age: “Use the tech, just don’t be the tech”
    • Why Mel tells PR clients never to write their articles with AI
    • What excites Chrissy about marketing, from fax machine press releases to a nightclub launch with a plain white full-page ad
    • Why people buy with feelings, and why no marketing in the world can fix a business you’re not excited about
    • The question Chrissy asks potential clients: are we reinvigorating your business, or preparing you to sell?
    • What makes Chrissy’s all-female team unique, and her dad’s advice: “You never do anything for the money, you do it for the people”
    • Calling out the bullshit: the boys’ club, gatekeeping and underpricing in the industry
    • Chrissy’s work with Australian festivals, promoters and DJs (including Chicane!)
    • Why emotion is the thread running through all good marketing

    “If people feel something, they’re going to do something with what you’ve made them feel. So your marketing has to cause a feeling.”

    Chrissy’s Season 1 offer
    A 30 minute strategy call and online audit for one person, plus a 15 minute intro call open to anyone, to see how you can improve your online presence.
    Email: chrissy@creativelittlesoul.com.au

    Connect with Chrissy
    Website: https://creativelittlesoul.com.au/
    Facebook: https://www.facebook.com/share/1JU8Jipe5S/
    Instagram: https://www.instagram.com/chrissy_sym
    Threads: https://www.threads.com/@chrissy_sym
    LinkedIn: https://www.linkedin.com/in/creativelittlesoul

    Join the after-party!
    Discuss this episode, ask further questions and network with other listeners in the Magnetic PR Telegram group.
    https://t.me/+ymK2_7KWNB42MjFk

    Connect with Melanie
    Email: mel@youareyourmarketing.com
    Website: https://www.youareyourmarketing.com
    Book a call: https://calendly.com/youareyourmarketing/30min
    Instagram: https://www.instagram.com/youareyourmarketing/
    Facebook: https://www.facebook.com/melanie.whittaker.315
    LinkedIn: https://www.linkedin.com/in/melanie-whittaker-836457224/
    Threads: https://www.threads.com/@youareyourmarketing

    Want to be a guest?
    Apply here: https://forms.gle/SNWu5J2Wp9hXYPhU8

    Produced by
    Amy Mandelj, A&T Office Admin Solutions
    https://www.atofficeadminsolutions.co.uk

    If you found value in this episode, share it with your community and subscribe so you don’t miss an episode!
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    20 min
  • Episode 1: The Difference Between Marketing and Public Relations

    Episode 1: The Difference Between Marketing and Public Relations
    Nov 3 2026

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    Short description
    Season 1 starts here! Mel explains the difference between marketing and public relations using her two cars analogy, why people need to know, like and trust you before they buy, and how PR adds rocket fuel to your marketing by showing the personality behind the face of the brand.

    Show notes

    Welcome to the very first episode of Season 1 of the Magnetic PR Podcast with your host, Melanie Whittaker!

    A lot of people feel unsure about what public relations actually is. Do I need it? Is it going to help my business? So before Season 1 gets going, Mel breaks down the difference between marketing and PR, and why running them side by side is a game changer.

    In this episode:

    • The two cars analogy: why marketing is always asking for the sale, and PR never does
    • Why we’re bombarded by adverts every day, and why people won’t buy from someone they don’t know
    • If people can be fascinated by reality TV stars, think how fascinated they can be in YOU
    • Why PR gives the business owner a personality, not just a face for the brand
    • Staying in your own lane, and why you don’t need to worry about a saturated market
    • Why Mel doesn’t hop on every marketing trend just to keep the algorithm happy
    • The onion effect: how every interview and article peels back another layer of who you are
    • Why you shouldn’t fall for sleazy “offer ends at midnight” tactics, and why honesty matters more than ever
    • Why your website and social media need to match your vision before you start PR
    • The highs and lows of the PR journey, and why there’s nowhere to hide
    • Why you can’t control the algorithm or your email open rates, but you can control how you show up

    “A personality is behind the face of the brand.”

    Curious about PR for your business?
    Book a free call with Mel. She’s not going to sell you anything. Just tell her what’s going on in your world and where you want to take your business.
    https://calendly.com/youareyourmarketing/30min

    Season 1 offers
    Don’t forget to check out the bonus episode for exclusive offers from Mel and her guests, running for the whole of Season 1.

    Join the after-party!
    Discuss the episodes, ask further questions and network with other listeners in the Magnetic PR Telegram group.
    https://t.me/+ymK2_7KWNB42MjFk

    Connect with Melanie
    Email: mel@youareyourmarketing.com
    Website: https://www.youareyourmarketing.com
    Book a call: https://calendly.com/youareyourmarketing/30min
    Instagram: https://www.instagram.com/youareyourmarketing/
    Facebook: https://www.facebook.com/melanie.whittaker.315
    LinkedIn: https://www.linkedin.com/in/melanie-whittaker-836457224/
    Threads: https://www.threads.com/@youareyourmarketing

    Want to be a guest?
    Apply here: https://forms.gle/SNWu5J2Wp9hXYPhU8

    Produced by
    Amy Mandelj, A&T Office Admin Solutions
    https://www.atofficeadminsolutions.co.uk

    Remember, there’s no such thing as a dumb question. Send Mel an email, and if you found value in this episode, share it with your community and subscribe so you don’t miss an episode!
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    19 min
  • Bonus Episode: Season 1 Offers and the Magnetic PR After-Party

    Bonus Episode: Season 1 Offers and the Magnetic PR After-Party
    Nov 2 2026
    Send us Fan MailShort descriptionThe first episode drops tomorrow! In this bonus episode, Mel talks about why you can never tell people enough about what you do, why there’s no blueprint for Marketing, and why you should never lose your voice. Plus, exclusive offers from Mel and her guests running for the whole of Season 1, and an invite to the Magnetic PR after-party on Telegram.Show notesWelcome to another fun-packed episode of the Magnetic PR Podcast with your host, Melanie Whittaker!The first episode drops tomorrow, so Mel is warming you up with a bonus episode, and a little something extra.In this episode:Why you can never tell people enough about what you do, and the difference between being spammy and giving value.Why there’s no blueprint for marketing, even for people in the exact same industry.Why you should never lose your voice, what you stand for or your va-va-voom, even when you’re working with a coach or mentorWhy showing up as the real you on every platform means you stop chasing the next trendWhy Mel refuses to be a “performing seal” on discovery calls, and why being true to yourself just worksExclusive offers from Mel and her guests, running for the whole of Season 1An invite to the Magnetic PR after-party on Telegram“Trends will come and go, apps will come and go, but your story and your personality are going to stand the test of time.”Grab a notepad and pen, as this whole season is packed with value. And remember, when you feel lit up and passionate about your business, your marketing becomes so much easier.Join the after-party!Mel has created a Telegram group where you can discuss the episodes, ask further questions, network, and maybe even find collaborations and referrals. Make it somewhere you want to hang out!Join here: https://t.me/+ymK2_7KWNB42MjFkSeason 1 offersThese offers run for the whole of Season 1. If something catches your eye, go and get it!Chrissy SymeonakisA 30 minute strategy call and online audit for one person, plus a 15 minute intro call open to anyone, to see how you can improve your online presence.chrissy@creativelittlesoul.com.auBill SodemanA 10 minute call to see how you can improve your leadership qualities.https://api.leadconnectorhq.com/widget/bookings/10-minute-phone-meetingBianca SmithThe Simplified Content Hubhttps://beesimplified.com/the-simplified-content-hub/Dani TilletRipe Opportunity Audit: a look at your business and how to improve your marketing.info@theripeidea.comDebbie CrouchMaking Time For Yourselfhttps://artforwellnesscic.co.uk/a-little-time-for-you/Kevin MercuriA free discovery call to find out more about Public Relations.Kevin@propheta.comTim T DelaneyA free assessment about business ownership.http://powerofbiz.com/magneticprlaunchKristi EatonA complimentary 30 minute consultation call.kristi@kecomms.comAndria SingletaryA private podcast series.https://mamaturnedmompreneur.com/magneticprTina LemboA free online community: ADHD and Neurodivergent Kids Parent Support Hub.https://www.facebook.com/share/g/1E3YgA95rN/Lex RomanThe Revenue Rule Breaker newsletter.https://revenuerulebreaker.com/newsletterDr FlowWin one of five free visibility and confidence breakthrough sessions. Email AskDrFlow@gmail.com with the subject line PODCAST BREAKTHROUGH OFFER.Cameron StackA podcast consulting session.https://calendly.com/podcastadvisor/consultingTrish Lynn Basic Bitch Brandinghttps://drive.google.com/file/d/1Mq1nIzI4rmuYTyovVAEU6p5dXbLDJzKA/view?usp=drivesdkNeed help behind the scenes?Amy Mandelj of A&T Office Admin Solutions is Mel’s virtual assistant and right-hand woman, and the producer and editor behind this podcast. If you need help with the back end of your business, or want support launching your own podcast, get in touch.https://www.atofficeadminsolutions.co.ukConnect with MelanieEmail: mel@youareyourmarketing.comWebsite: https://www.youareyourmarketing.comBook a call: https://calendly.com/youareyourmarketing/30minInstagram: https://www.instagram.com/youareyourmarketing/Facebook: https://www.facebook.com/melanie.whittaker.315LinkedIn: https://www.linkedin.com/in/melanie-whittaker-836457224/Threads: https://www.threads.com/@youareyourmarketingWant to be a guest?Apply here: https://forms.gle/SNWu5J2Wp9hXYPhU8If you found value in this episode, share it with your community and subscribe so you don’t miss tomorrow’s first episode!
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    14 min
  • Welcome to the Magnetic PR Podcast with Melanie Whittaker

    Welcome to the Magnetic PR Podcast with Melanie Whittaker
    Nov 2 2026

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    A warm welcome from your host, Melanie Whittaker. Mel shares why she created the Magnetic PR Podcast, what you can expect from Season 1, and why she’s here to help you feel proud of your marketing, share what she knows and call out the bullshit in the online space.

    Show notes

    Welcome to the Magnetic PR Podcast with your host, Melanie Whittaker!

    In this welcome episode, Mel explains why she created this podcast and what you can expect from the show.

    Marketing takes up a lot of time, and it’s forever changing. There’s a lot of misleading information out there, and it can feel overwhelming. Mel doesn’t want that for you. She wants you to feel proud of what you do and confident about getting it out into the world.

    In this episode:

    • Why Mel started the Magnetic PR Podcast and what lights her up about marketing
    • Why marketing is never a “set it and forget it” job, as you and your business keep growing and changing
    • Why the social media algorithm isn’t designed with your best interests in mind, and why there are so many other ways to market your business
    • What she learnt about the power of social media from watching tourists return to Gran Canaria in 2020
    • Why you don’t need pushy “offer ends at midnight” tactics in your marketing
    • Why this podcast is a two-way street, with no gatekeeping and no such thing as a stupid question
    • Why Mel will be calling out the bullshit she sees in the online space

    Whether you’re an author planning a book launch, filling a retreat or launching a course, you want eyeballs on it. You’re in the right place.

    “Knowledge is power, but it is even more powerful when it is shared.”

    If you find value in this podcast, share it with your community, on your email list, on social media or anywhere else. Sharing is caring!

    Connect with Melanie
    Email: mel@youareyourmarketing.com
    Website: https://www.youareyourmarketing.com
    Book a call: https://calendly.com/youareyourmarketing/30min
    Instagram: https://www.instagram.com/youareyourmarketing/
    Facebook: https://www.facebook.com/melanie.whittaker.315
    LinkedIn: https://www.linkedin.com/in/melanie-whittaker-836457224/
    Threads: https://www.threads.com/@youareyourmarketing

    Want to be a guest?
    Melanie is looking for guests who share her values on marketing, PR and sales.
    Apply here: https://forms.gle/SNWu5J2Wp9hXYPhU8
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    10 min