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Short description
Mel chats with Chrissy Symeonakis, founder of Creative Little Soul, about why brands need to be more human in the AI age, why marketing has to make people feel something, and the boys’ club and gatekeeping Chrissy wants to call out in the industry.

Show notes

Welcome to another fun episode of the Magnetic PR Podcast with your host, Melanie Whittaker!

This week, Mel is joined by Chrissy Symeonakis, founder of marketing agency Creative Little Soul in Sydney, Australia. Chrissy has worked in marketing for 25 years across nightclubs, bars, festivals and restaurants, and she’s an email marketing specialist.

In this episode:

• The story behind the name Creative Little Soul
• Why brands that look, sound and feel human will stand out in the AI age: “Use the tech, just don’t be the tech”
• Why Mel tells PR clients never to write their articles with AI
• What excites Chrissy about marketing, from fax machine press releases to a nightclub launch with a plain white full-page ad
• Why people buy with feelings, and why no marketing in the world can fix a business you’re not excited about
• The question Chrissy asks potential clients: are we reinvigorating your business, or preparing you to sell?
• What makes Chrissy’s all-female team unique, and her dad’s advice: “You never do anything for the money, you do it for the people”
• Calling out the bullshit: the boys’ club, gatekeeping and underpricing in the industry
• Chrissy’s work with Australian festivals, promoters and DJs (including Chicane!)
• Why emotion is the thread running through all good marketing

“If people feel something, they’re going to do something with what you’ve made them feel. So your marketing has to cause a feeling.”

Chrissy’s Season 1 offer
A 30 minute strategy call and online audit for one person, plus a 15 minute intro call open to anyone, to see how you can improve your online presence.
Email: chrissy@creativelittlesoul.com.au

Connect with Chrissy
Website: https://creativelittlesoul.com.au/
Facebook: https://www.facebook.com/share/1JU8Jipe5S/
Instagram: https://www.instagram.com/chrissy_sym
Threads: https://www.threads.com/@chrissy_sym
LinkedIn: https://www.linkedin.com/in/creativelittlesoul

Join the after-party!
Discuss this episode, ask further questions and network with other listeners in the Magnetic PR Telegram group.
https://t.me/+ymK2_7KWNB42MjFk

Connect with Melanie
Email: mel@youareyourmarketing.com
Website: https://www.youareyourmarketing.com
Book a call: https://calendly.com/youareyourmarketing/30min
Instagram: https://www.instagram.com/youareyourmarketing/
Facebook: https://www.facebook.com/melanie.whittaker.315
LinkedIn: https://www.linkedin.com/in/melanie-whittaker-836457224/
Threads: https://www.threads.com/@youareyourmarketing

Want to be a guest?
Apply here: https://forms.gle/SNWu5J2Wp9hXYPhU8

Produced by
Amy Mandelj, A&T Office Admin Solutions
https://www.atofficeadminsolutions.co.uk

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