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Short description
Season 1 starts here! Mel explains the difference between marketing and public relations using her two cars analogy, why people need to know, like and trust you before they buy, and how PR adds rocket fuel to your marketing by showing the personality behind the face of the brand.

Show notes

Welcome to the very first episode of Season 1 of the Magnetic PR Podcast with your host, Melanie Whittaker!

A lot of people feel unsure about what public relations actually is. Do I need it? Is it going to help my business? So before Season 1 gets going, Mel breaks down the difference between marketing and PR, and why running them side by side is a game changer.

In this episode:

• The two cars analogy: why marketing is always asking for the sale, and PR never does
• Why we’re bombarded by adverts every day, and why people won’t buy from someone they don’t know
• If people can be fascinated by reality TV stars, think how fascinated they can be in YOU
• Why PR gives the business owner a personality, not just a face for the brand
• Staying in your own lane, and why you don’t need to worry about a saturated market
• Why Mel doesn’t hop on every marketing trend just to keep the algorithm happy
• The onion effect: how every interview and article peels back another layer of who you are
• Why you shouldn’t fall for sleazy “offer ends at midnight” tactics, and why honesty matters more than ever
• Why your website and social media need to match your vision before you start PR
• The highs and lows of the PR journey, and why there’s nowhere to hide
• Why you can’t control the algorithm or your email open rates, but you can control how you show up

“A personality is behind the face of the brand.”

Curious about PR for your business?
Book a free call with Mel. She’s not going to sell you anything. Just tell her what’s going on in your world and where you want to take your business.
https://calendly.com/youareyourmarketing/30min

Season 1 offers
Don’t forget to check out the bonus episode for exclusive offers from Mel and her guests, running for the whole of Season 1.

Join the after-party!
Discuss the episodes, ask further questions and network with other listeners in the Magnetic PR Telegram group.
https://t.me/+ymK2_7KWNB42MjFk

Connect with Melanie
Email: mel@youareyourmarketing.com
Website: https://www.youareyourmarketing.com
Book a call: https://calendly.com/youareyourmarketing/30min
Instagram: https://www.instagram.com/youareyourmarketing/
Facebook: https://www.facebook.com/melanie.whittaker.315
LinkedIn: https://www.linkedin.com/in/melanie-whittaker-836457224/
Threads: https://www.threads.com/@youareyourmarketing

Want to be a guest?
Apply here: https://forms.gle/SNWu5J2Wp9hXYPhU8

Produced by
Amy Mandelj, A&T Office Admin Solutions
https://www.atofficeadminsolutions.co.uk

Remember, there’s no such thing as a dumb question. Send Mel an email, and if you found value in this episode, share it with your community and subscribe so you don’t miss an episode!